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I'm Andrea Giolito, a senior digital marketing strategist with extensive experience in B2C e-commerce and go-to-market execution. I develop and lead robust marketing strategies that build sales funnels, drive revenue, and optimize multi-channel campaigns. I excel at cross-functional collaboration with product, creative, and sales teams to achieve measurable business results. I'm proficient at leveraging Google Ads, SEO, and Meta Business Suite to optimize campaigns, build data-driven marketing plans, and deliver measurable online growth. I thrive in fast-paced environments and focus on ROI-driven tactics that improve visibility and market penetration.…I'm Andrea Giolito, a senior digital marketing strategist with extensive experience in B2C e-commerce and go-to-market execution. I develop and lead robust marketing strategies that build sales funnels, drive revenue, and optimize multi-channel campaigns. I excel at cross-functional collaboration with product, creative, and sales teams to achieve measurable business results. I'm proficient at leveraging Google Ads, SEO, and Meta Business Suite to optimize campaigns, build data-driven marketing plans, and deliver measurable online growth. I thrive in fast-paced environments and focus on ROI-driven tactics that improve visibility and market penetration.

Andrea Giolito

Marketing Strategist, Growth Marketer, Product Marketer, +2

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I'm Andrea Giolito, a senior digital marketing strategist with extensive experience in B2C e-commerce and go-to-market execution. I develop and lead robust marketing strategies that build sales funnels, drive revenue, and optimize multi-channel campaigns. I excel at cross-functional collaboration with product, creative, and sales teams to achieve measurable business results. I'm proficient at leveraging Google Ads, SEO, and Meta Business Suite to optimize campaigns, build data-driven marketing plans, and deliver measurable online growth. I thrive in fast-paced environments and focus on ROI-driven tactics that improve visibility and market penetration.…I'm Andrea Giolito, a senior digital marketing strategist with extensive experience in B2C e-commerce and go-to-market execution. I develop and lead robust marketing strategies that build sales funnels, drive revenue, and optimize multi-channel campaigns. I excel at cross-functional collaboration with product, creative, and sales teams to achieve measurable business results. I'm proficient at leveraging Google Ads, SEO, and Meta Business Suite to optimize campaigns, build data-driven marketing plans, and deliver measurable online growth. I thrive in fast-paced environments and focus on ROI-driven tactics that improve visibility and market penetration.

Available to hire

I’m Andrea Giolito, a senior digital marketing strategist with extensive experience in B2C e-commerce and go-to-market execution. I develop and lead robust marketing strategies that build sales funnels, drive revenue, and optimize multi-channel campaigns. I excel at cross-functional collaboration with product, creative, and sales teams to achieve measurable business results.

I’m proficient at leveraging Google Ads, SEO, and Meta Business Suite to optimize campaigns, build data-driven marketing plans, and deliver measurable online growth. I thrive in fast-paced environments and focus on ROI-driven tactics that improve visibility and market penetration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

French

Intermediate

Spanish; Castilian

Intermediate

Work Experience

International Brand Manager at Milestones S.r.l.

January 1, 2014 - Present

Responsible for global product brand strategy and licensing for proprietary and licensed products. Guided end-to-end product lifecycle management with agile planning, overseeing market research, competitive analysis, CRM and go-to-market strategies for multiple product introductions. Ensured brand consistency across four annual product lines by coordinating with major European and American licensing partners, securing optimal market positioning. Optimized distribution framework, enhancing operational efficiency by 10% across Europe, USA, and Japan, streamlining partner collaboration for improved market penetration.

Marketing Manager - Licensed Products at Planion

January 1, 2013 - Present

Strategic marketing management for licensed product lines, focusing on retail partner development and media campaign execution. Led marketing for multiple product lines, developed European campaigns, and increased sales and market share through integrated retail partnerships and media initiatives.

Third Party Licensing Business Manager at Microsoft Milan

January 1, 2007 - Present

Responsible for negotiating and managing strategic partnerships with entertainment companies, adapting European strategies for the Italian market to maximize ROI and market share. Negotiated exclusive partnerships and ATL campaigns as part of a European virtual team. Adapted European strategies to the Italian market, contributing to a 16% YoY increase in ROI and market share; promoted Xbox 360 positioning as a mass entertainment platform through brand promotions.

Brand Marketing Manager at Microsoft Milan

January 1, 2006 - Present

Plan ned and execute strategic marketing campaigns and P&L for specific product categories (consoles, games, accessories), with strong focus on market analysis and localization. Planned and executed 12 strategic campaigns and ATL media for consoles, games, and gaming accessories. Managed a diversified portfolio of over 45 products, including 11 proprietary IPs and 35 licensed products, ensuring strategic alignment with international market trends. Led global launch strategies across three continents, refining marketing approaches to maximize product visibility and commercial impact. Ensured brand consistency across four annual product lines by coordinating with major European and American licensing partners.

Product Marketing Manager at Microsoft Milan

January 1, 2000 - Present

Responsible for the complete management of key product launches in the Italian market, including media relations, sales forecasting, and P&L management, contributing to brand consolidation in the sector. Managed the launch of Xbox product consoles in Italy, including media relations, sales forecasting, P&L management, and product phase-out.