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Hi, I’m Yana Stefanova. I’m a PR and communications professional with a track record in project management, strategic consulting, PR strategy development and planning, and celebrity and influencer marketing. I’ve led cross-functional teams, built campaigns for global brands, and created SOPs to drive consistency, quality, and compliance. Beyond campaigns, I’m passionate about writing and storytelling. I’m always eager to learn and broaden my professional and personal skills—turning insights into effective communications and meaningful results.…Hi, I’m Yana Stefanova. I’m a PR and communications professional with a track record in project management, strategic consulting, PR strategy development and planning, and celebrity and influencer marketing. I’ve led cross-functional teams, built campaigns for global brands, and created SOPs to drive consistency, quality, and compliance. Beyond campaigns, I’m passionate about writing and storytelling. I’m always eager to learn and broaden my professional and personal skills—turning insights into effective communications and meaningful results.

Yana Stefanova

Copywriter, Content Creator, Brand Strategist, +2

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Hi, I’m Yana Stefanova. I’m a PR and communications professional with a track record in project management, strategic consulting, PR strategy development and planning, and celebrity and influencer marketing. I’ve led cross-functional teams, built campaigns for global brands, and created SOPs to drive consistency, quality, and compliance. Beyond campaigns, I’m passionate about writing and storytelling. I’m always eager to learn and broaden my professional and personal skills—turning insights into effective communications and meaningful results.…Hi, I’m Yana Stefanova. I’m a PR and communications professional with a track record in project management, strategic consulting, PR strategy development and planning, and celebrity and influencer marketing. I’ve led cross-functional teams, built campaigns for global brands, and created SOPs to drive consistency, quality, and compliance. Beyond campaigns, I’m passionate about writing and storytelling. I’m always eager to learn and broaden my professional and personal skills—turning insights into effective communications and meaningful results.

Available to hire

Hi, I’m Yana Stefanova. I’m a PR and communications professional with a track record in project management, strategic consulting, PR strategy development and planning, and celebrity and influencer marketing. I’ve led cross-functional teams, built campaigns for global brands, and created SOPs to drive consistency, quality, and compliance.

Beyond campaigns, I’m passionate about writing and storytelling. I’m always eager to learn and broaden my professional and personal skills—turning insights into effective communications and meaningful results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Bulgarian

Fluent

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Account Manager at United Partners

March 31, 2025 - October 21, 2025

Led yearly product category strategies and campaigns for clients including Procter & Gamble; evaluated results and issued recommendations for future strategies; managed a small team; researched and implemented growth strategies for international and local business; contributed to strategy pitches for new clients; created SOPs for consistent, high-quality, compliant internal culture.

Junior Account Manager at United Partners

March 31, 2023 - October 21, 2025

Managed and led brand campaigns for major clients (Head & Shoulders, Old Spice, Gillette, Always, Pampers, H&M, WWF); created yearly strategies and oversaw implementation; planned and executed online & offline campaigns; communicated with clients and subcontractors; developed long-term celebrity, influencer, and media partnerships.

Account Executive at United Partners

December 31, 2020 - October 21, 2025

Planned and led PR and influencer marketing campaigns for agency clients and one-off projects; gained experience in FMCG sector communications; participated in new business pitches and strategy development; involved in video production projects; implemented CSR campaigns; authored industry articles for the agency blog.

Junior Account Executive at United Partners

December 31, 2019 - October 21, 2025

Executed small campaigns for major clients (Fjällräven, Ariel, Fairy, Pampers); developed communication strategies, press office management, media and influencer relations, and community management; contributed to campaign activations.

Account Assistant at United Partners

March 31, 2019 - October 21, 2025

Supported PR campaigns with event management, media relations, subcontractor coordination, and third-party communications; conducted research for PR plans, prepared newsletters and press releases, and compiled press coverage reports.

Public Relations Intern at United Partners

February 28, 2018 - October 21, 2025

Participated in project management, drafted press releases, monitored media, prepared media lists, followed up RSVPs, contributed to brainstorming, and translated documents.

Public Relations Intern at TwoFat Ladies Group

January 31, 2017 - October 21, 2025

Gained experience in strategic PR planning, audience targeting, social media management, and monitoring of activity; supported campaign execution.

Trainee at Bulgarian National Television

August 31, 2018 - October 21, 2025

Internship in morning show operations involving research, topic planning, guest coordination, and production support.

Volunteer at Night of Literature (European Literature Night)

May 31, 2017 - October 21, 2025

Participated in event organization and implementation of an annual cultural happening introducing European writers to the public.

Volunteer at AyeWrite, Glasgow

April 30, 2016 - October 21, 2025

Supported Glasgow's annual book festival with general event support, guest management, and coordination.