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Hi, I’m Vimbai Midzi, a multidisciplinary brand builder and product strategist with 10+ years of experience across tech, media, and public sector initiatives in MEN A and Africa. I enjoy working at the intersection of design, technology, and social impact, turning ideas into scalable brands and practical products. I’m currently building Deeper Beauty, a UAE-made skin-care tech company that blends AI-driven diagnostics with inclusive formulation science to address underserved skin tones in the GCC and beyond. Previously, I led strategic initiatives at Careem (Uber acquired), launching Careem’s first “tech for good” product, expanding the Grocery vertical in Abu Dhabi, and driving cross-functional campaigns and donor engagement. I’m passionate about inclusive innovation, responsible growth, and impact-led technology that empowers communities.…Hi, I’m Vimbai Midzi, a multidisciplinary brand builder and product strategist with 10+ years of experience across tech, media, and public sector initiatives in MEN A and Africa. I enjoy working at the intersection of design, technology, and social impact, turning ideas into scalable brands and practical products. I’m currently building Deeper Beauty, a UAE-made skin-care tech company that blends AI-driven diagnostics with inclusive formulation science to address underserved skin tones in the GCC and beyond. Previously, I led strategic initiatives at Careem (Uber acquired), launching Careem’s first “tech for good” product, expanding the Grocery vertical in Abu Dhabi, and driving cross-functional campaigns and donor engagement. I’m passionate about inclusive innovation, responsible growth, and impact-led technology that empowers communities.

Vimbai Midzi

Brand Strategist, Assistant Editor, Writer, +1

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Hi, I’m Vimbai Midzi, a multidisciplinary brand builder and product strategist with 10+ years of experience across tech, media, and public sector initiatives in MEN A and Africa. I enjoy working at the intersection of design, technology, and social impact, turning ideas into scalable brands and practical products. I’m currently building Deeper Beauty, a UAE-made skin-care tech company that blends AI-driven diagnostics with inclusive formulation science to address underserved skin tones in the GCC and beyond. Previously, I led strategic initiatives at Careem (Uber acquired), launching Careem’s first “tech for good” product, expanding the Grocery vertical in Abu Dhabi, and driving cross-functional campaigns and donor engagement. I’m passionate about inclusive innovation, responsible growth, and impact-led technology that empowers communities.…Hi, I’m Vimbai Midzi, a multidisciplinary brand builder and product strategist with 10+ years of experience across tech, media, and public sector initiatives in MEN A and Africa. I enjoy working at the intersection of design, technology, and social impact, turning ideas into scalable brands and practical products. I’m currently building Deeper Beauty, a UAE-made skin-care tech company that blends AI-driven diagnostics with inclusive formulation science to address underserved skin tones in the GCC and beyond. Previously, I led strategic initiatives at Careem (Uber acquired), launching Careem’s first “tech for good” product, expanding the Grocery vertical in Abu Dhabi, and driving cross-functional campaigns and donor engagement. I’m passionate about inclusive innovation, responsible growth, and impact-led technology that empowers communities.

Available to hire

Hi, I’m Vimbai Midzi, a multidisciplinary brand builder and product strategist with 10+ years of experience across tech, media, and public sector initiatives in MEN A and Africa. I enjoy working at the intersection of design, technology, and social impact, turning ideas into scalable brands and practical products. I’m currently building Deeper Beauty, a UAE-made skin-care tech company that blends AI-driven diagnostics with inclusive formulation science to address underserved skin tones in the GCC and beyond.

Previously, I led strategic initiatives at Careem (Uber acquired), launching Careem’s first “tech for good” product, expanding the Grocery vertical in Abu Dhabi, and driving cross-functional campaigns and donor engagement. I’m passionate about inclusive innovation, responsible growth, and impact-led technology that empowers communities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Advanced

Arabic

Beginner

Shona

Fluent

Work Experience

Founder at Deeper Beauty

February 2, 2025 - Present

Founder of a UAE-based beauty tech company delivering melanin-friendly skin care products. Builds an AI-powered skin analysis platform to generate personalized recommendations, leads go-to-market through DTC and clinic partnerships, and steers product development for mid-to-deep skin tones with an emphasis on inclusive formulation. Leading branding, regulatory, and fundraising efforts to scale in the GCC and wider EMEA region.

Associate Director, Special Projects at Careem (Uber acquired)

October 2, 2024 - October 21, 2025

Led Careem’s first ‘tech for good’ product initiatives and the expansion of Careem Groceries (Abu Dhabi). Managed on-ground campaigns (three dark store launches), built a cross-functional team of engineers, designers, and business leads, and drove data analytics and UX research to optimize donor engagement and growth. Spearheaded governance, AML/CFT compliance, and licensing processes across multiple markets. Developed a sustainability strategy (SBTi-aligned) to decarbonize operations, piloting eco-friendly rides and lobbying for public-private partnerships. Drove philanthropic fundraising campaigns, including a major internal drive and NGO partnerships, culminating in significant fundraising milestones.

Communications Consultant at Federal Youth Authority UAE

December 1, 2020 - October 21, 2025

Led the Minister of Youth content strategy and English-language government communications. Created digital content for youth entrepreneurship and climate-conscious initiatives, including messaging for the Arab Youth Centre and related programs.

Program Manager at Lapis Communications (Amman, Kabul, Dubai)

December 1, 2020 - October 21, 2025

Designed strategy and authored proposals for behavior-change communications projects worth over $5 million across UAE, Ethiopia, Jordan, Afghanistan, DRC, and Egypt. Directed youth upskilling efforts in Jordan (training 2,000+ youths for essential tech skills) and advised SMEs on expansion. Managed multi-country campaigns for the EU and supported Afghanistan programs (including education initiatives for girls) funded by the U.S. State Department; established Lapis’ office and secured foundational contracts.