Senior Digital Communications & Marketing professional with experience in multi-channel digital communication, audience engagement, brand management, and KPI-driven reporting. Skilled in managing websites, social media, email marketing, and creating customer-focused content and educational resources across education, cultural, and corporate settings. Founder and marketing manager of an art school, coordinating educational programs, cultural events, performances, and promotional campaigns end-to-end. Produces photography and short-form video content to strengthen brand storytelling and continuously improves digital presence through analytics and stakeholder collaboration.

Γιοβάνη Βασιλική

Senior Digital Communications & Marketing professional with experience in multi-channel digital communication, audience engagement, brand management, and KPI-driven reporting. Skilled in managing websites, social media, email marketing, and creating customer-focused content and educational resources across education, cultural, and corporate settings. Founder and marketing manager of an art school, coordinating educational programs, cultural events, performances, and promotional campaigns end-to-end. Produces photography and short-form video content to strengthen brand storytelling and continuously improves digital presence through analytics and stakeholder collaboration.

Available to hire

Senior Digital Communications & Marketing professional with experience in multi-channel digital communication, audience engagement, brand management, and KPI-driven reporting. Skilled in managing websites, social media, email marketing, and creating customer-focused content and educational resources across education, cultural, and corporate settings.

Founder and marketing manager of an art school, coordinating educational programs, cultural events, performances, and promotional campaigns end-to-end. Produces photography and short-form video content to strengthen brand storytelling and continuously improves digital presence through analytics and stakeholder collaboration.

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Language

English
Fluent
French
Advanced
Greek, Modern
Fluent

Work Experience

Digital Marketing Manager at MK Media Group
January 1, 2025 - January 1, 2026
Coordinated digital communication initiatives across multiple channels. Managed website content, social media platforms and email marketing campaigns, developing customer-focused communication to increase engagement and digital interaction. Monitored campaign performance, engagement metrics and KPIs, preparing reports and recommendations. Collaborated with internal teams to ensure consistent messaging across all digital touchpoints.
Digital Marketing Manager at GREEK WOMEN’S FIRST DIVISION FOOTBALL (www.wsl.gr)
January 1, 2025 - October 21, 2025
Developed digital marketing strategies across paid and organic channels (Meta, Google, TikTok, YouTube); Managed social media presence and coordinated multi-platform campaigns; Content creation (videos/images) & copywriting; Oversaw content creation, scheduling, and analytics reporting using performance metrics and KPIs.
Marketing Manager
January 1, 2025 - Present
Developed and implemented marketing and branding strategies; Sponsorship management
Marketing Assistant at MK media group
January 1, 2024 - October 21, 2025
Coordinated international exhibition participations: Food Expo 2022-2024/ Gulfood 2023-2024/ SIAL, Paris 2024; Managed communication and logistics for the Sports for Inclusion initiative at TechFuse 2023; Coordinated social responsibility campaign on Volunteer Blood Donation
Marketing Assistant at Pindos Agricultural Poultry Cooperative of Ioannina
January 1, 2017 - January 1, 2019
Supported integrated marketing campaigns and communication initiatives. Coordinated participation in exhibitions, trade fairs and corporate events. Liaised with advertising agencies, suppliers and creative partners and assisted with the production of marketing materials, presentations and promotional campaigns. Supported project planning, scheduling and event execution.
Founder & Marketing Manager at “Ballarte” Art school
January 1, 2016 - Present
Led all marketing, communication, and promotional activities for the organization. Coordinated educational programmes, cultural events, performances, and promotional campaigns from planning to execution. Managed website, social media, newsletters, and overall digital communication strategy. Developed annual communication and marketing plans to increase visibility and audience engagement. Coordinated collaborations with educational institutions, cultural organizations, suppliers, and external partners. Created photography and short-form video (Reels) content to document programmes and events, and planned/filmed/edited content to strengthen brand storytelling.
Founder & Marketing Manager at Ballarte Art school
January 1, 2016 - Present
Led marketing, communications and promotional activities for the organization. Coordinated educational programmes, cultural events, performances and promotional campaigns from planning to execution. Managed website, social media, newsletters and digital communications; developed annual communication and marketing plans to increase visibility and audience engagement. Coordinated collaborations with educational institutions, cultural organizations, suppliers and external partners. Created photography and short-form video content (Reels) to document programmes, events and performances; planned, filmed and edited social media content to strengthen brand storytelling and audience engagement.
Research Analyst at Institute of International Relations
January 1, 2016 - October 21, 2025
Conducted policy analysis on international affairs
Research Analyst at Institute of International Relations (IIR)
January 1, 2014 - January 1, 2015
Conducted qualitative and quantitative research, policy analysis and reporting.
Research (Sustainability & Green Practices) at Institute for Strategic and Development Studies
January 1, 2013 - Present
Researched sustainability and green practices within NGOs and international development agencies to support analysis and reporting.
Researcher at Institute for Strategic and Development Studies
January 1, 2013 - Present
Researched sustainability and green practices within NGOs and international development agencies.
Research Analyst at Institute for Strategic and Development Studies
January 1, 2013 - October 21, 2025
Analysis of sustainability and green practices in NGOs
Assistant Production Manager at Sinner Agency
January 1, 2011 - January 1, 2014
Coordinated production logistics for festivals, concerts and branded events. Supported planning and execution of marketing and promotional campaigns. Liaised with suppliers, creative teams and external partners to ensure smooth delivery of projects. Assisted in event communications, production scheduling and on-site coordination, contributing to preparation of promotional materials and event-related content.
Cultural Project Manager & Event Producer
January 1, 2010 - Present
Planned, coordinated and implemented large scale cultural projects and performances in major venues attracting up to 1,500 attendees per event. Developed outreach actions (pop-ups cultural events, street art, educational projects & community initiatives) in collaboration with school and municipalities

Education

PhD in Experiential Marketing at Kapodistrian University of Athens
January 1, 2025 - October 21, 2025
Master’s in Marketing at Kapodistrian University of Athens
January 1, 2024 - January 1, 2025
Bachelor’s in Dance and Choreography (Classical and Contemporary dance) at Higher professional dance school of Athens “Rallou Manou”
January 1, 2010 - January 1, 2013
Bachelor’s in Political Science and History at Panteion University of Athens
January 1, 2008 - January 1, 2013
Master’s Degree in Marketing at National and Kapodistrian University of Athens
January 1, 2024 - January 1, 2025
Bachelor’s Degree in Political Science & History at Panteion University of Social and Political Sciences
January 1, 2008 - January 1, 2013
Bachelor’s Degree in Dance & Choreography at Higher Professional Dance School of Athens “Rallou Manou”
January 1, 2009 - January 1, 2011
Master’s Degree in Marketing at National and Kapodistrian University of Athens
January 1, 2024 - January 1, 2025
Bachelor’s Degree in Political Science & History at Panteion University of Social and Political Sciences
January 1, 2008 - January 1, 2013
Bachelor’s Degree in Dance & Choreography at Higher Professional Dance School of Athens “Rallou Manou”
January 1, 2009 - January 1, 2011
Master’s Degree in Marketing at National and Kapodistrian University of Athens
January 1, 2024 - January 1, 2025
Bachelor’s Degree in Political Science & History at Panteion University of Social and Political Sciences
January 1, 2008 - January 1, 2013
Bachelor’s Degree in Dance & Choreography at Higher Professional Dance School of Athens “Rallou Manou”
January 1, 2009 - January 1, 2011

Qualifications

UN Certificate: Sea/land border security, refugees, arms and dual-use goods control
January 11, 2030 - October 21, 2025
Marketing strategy and ESG: sustainable development in business and organizations
January 11, 2030 - October 21, 2025
Google seminars: AI in audience engagement, Marketing strategy and AI
January 11, 2030 - October 21, 2025
Social Media Marketing (ΔΥΠΑ) — Entrepreneurship & Strategic Planning - E.K.P.A
January 11, 2030 - July 19, 2026
Border Security & Refugees — UN Certificate (E.K.P.A)
January 11, 2030 - July 19, 2026
ESG & Sustainable Cultural Practices — E.K.P.A
January 11, 2030 - July 19, 2026
AI in Audience Engagement — Google Seminars
January 11, 2030 - July 19, 2026
What Can Marketing Learn from the Arts? The Value of Interdisciplinarity — E.K.P.A
January 11, 2030 - July 19, 2026
Startup from Scratch — E.K.P.A
January 11, 2030 - July 19, 2026
Negotiation Skills in International Business Missions — E.K.P.A
January 11, 2030 - July 19, 2026
UN Certificate – Border Security & Refugees
January 11, 2030 - July 19, 2026
AI in Audience Engagement - Google Seminars
January 11, 2030 - July 19, 2026
Social Media Marketing (ΔΥΠΑ) Entrepreneurship & Strategic Planning - E.K.P.A
January 11, 2030 - July 19, 2026
ESG & Sustainable Cultural Practices - E.K.P.A
January 11, 2030 - July 19, 2026
What Can Marketing Learn from the Arts? The Value of Interdisciplinarity - E.K.P.A
January 11, 2030 - July 19, 2026
Startup from Scratch - E.K.P.A
January 11, 2030 - July 19, 2026
Negotiation Skills in International Business Missions - E.K.P.A
January 11, 2030 - July 19, 2026
UN Certificate – Border Security & Refugees
January 11, 2030 - July 19, 2026
ESG & Sustainable Cultural Practices - E.K.P.A.
January 11, 2030 - July 19, 2026
AI in Audience Engagement - Google Seminars
January 11, 2030 - July 19, 2026
What Can Marketing Learn from the Arts? The Value of Interdisciplinarity - E.K.P.A.
January 11, 2030 - July 19, 2026
Social Media Marketing (ΔΥΠΑ) Entrepreneurship & Strategic Planning - E.K.P.A.
January 11, 2030 - July 19, 2026
Startup from Scratch - E.K.P.A
January 11, 2030 - July 19, 2026
Negotiation Skills in International Business Missions - E.K.P.A
January 11, 2030 - July 19, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Non-Profit Organization