Available to hire
I’m a marketing leader with extensive experience guiding marketing departments across Trade, Digital, and traditional channels. I focus on people, building high-performing teams, and delivering growth in financial services, retail, and education.
I hold a master’s degree in marketing and commercial management and recently completed a two-year AEC certification in digital marketing AI tools, expanding my ability to leverage AI in strategy, content creation, and campaign optimization.
Language
Spanish; Castilian
Fluent
English
Fluent
Work Experience
Senior Leader at Peppermint Innovation Lab
September 1, 2024 - PresentPart of the project team redesigning the user experience journey, creating sales and branding strategies for Audi, and developing content for strategic transformation and agile methodology training workshops for consumer goods teams.
Restaurant Manager at Pizza Salvatoré
June 1, 2024 - October 21, 2025Led scheduling to keep labor costs under 25%, achieved 20% sales growth year-over-year, maintained customer satisfaction above 87%, and reduced annual supply costs from 45% to 32%.
Senior Content Marketing Specialist at Scotiabank
October 1, 2021 - October 21, 2025Led marketing and digital strategies to boost savings, credit cards, insurance, and ATM sales; coordinated and approved 10 annual campaigns with a USD 1.5M agency budget; created copy and content for multiple media channels and launched Eco-friendly ATM webpage.
Head of Trade Marketing at Scotiabank
November 1, 2018 - October 21, 2025Increased sales by 30% across 6 products by marketing; led credit card portfolio campaigns increasing revenue and consumption; oversaw biannual trade marketing campaigns across 280 branches; contributed to 5% sales growth; led promotional events; earned EFFIE Silver 2018 and Cannes Bronze 2018 for CSR Día Igualitario Mujer; designed and implemented Digital Factory hub for innovation.
Commercial and Marketing Manager at The Atomic Garden
November 1, 2016 - October 21, 2025Developed annual commercial and marketing plan (USD 150,000); managed corporate events and launches of new courses, revamping service portfolio and achieving 7% increase in new students.
Commercial and Marketing Manager at UPAL
September 1, 2015 - October 21, 2025Developed annual commercial and marketing plan (USD 500,000); achieved sales target of USD 600,000 with 450 students in first year.
Senior Business Developer at Innova Schools
March 1, 2014 - October 21, 2025Generated US$8M in sales by growing student acquisition by 8% (2,500) and retention by 2% (3,500) across 11 schools; led 11 commercial teams (33 people) to 105% of annual goal; reduced CAC by 15%; trained 33-member sales team and delivered presentations to 10,000 potential parents.
Head of Marketing at Innova Schools
September 1, 2012 - October 21, 2025Launched Innova Schools brand for Peru (63 locations) and expanded to Colombia and Mexico; implemented multi-platform marketing strategies achieving 6,000+ enrollments annually; launched website and social media; managed budget split 30% production / 70% exhibitions.
Marketing and Production Coordinator at Supermercados Peruanos S.A (Intercorp Group)
August 1, 2010 - October 21, 2025Managed 30% of marketing budget; coordinated production of shopping guides, P.O.P., ads; implemented guidelines reducing errors by 99%.
Education
Certificate at Canada College
January 1, 2022 - September 30, 2023Specialization in Digital Marketing at The Atomic Garden
January 1, 2016 - January 1, 2016Master’s degree in Marketing and Commercial Management Direction at UPC Post Graduate School
April 1, 2009 - September 1, 2010Advertising Sciences at IPP (Peruvian Institute of Advertising)
March 1, 2001 - December 1, 2004Qualifications
AEC Digital Marketing
January 1, 2022 - September 30, 2023Industry Experience
Financial Services, Retail, Education, Media & Entertainment, Consumer Goods, Professional Services
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