I'm passionate about staying ahead of digital marketing trends and using my skills to help businesses succeed. My expertise extends beyond technical skills to encompass creativity, strategic thinking, and a collaborative approach. I continuously seek knowledge and adapt to the dynamic digital landscape, ensuring my strategies remain cutting-edge.

Matilde Veiga

I'm passionate about staying ahead of digital marketing trends and using my skills to help businesses succeed. My expertise extends beyond technical skills to encompass creativity, strategic thinking, and a collaborative approach. I continuously seek knowledge and adapt to the dynamic digital landscape, ensuring my strategies remain cutting-edge.

Available to hire

I’m passionate about staying ahead of digital marketing trends and using my skills to help businesses succeed.
My expertise extends beyond technical skills to encompass creativity, strategic thinking, and a collaborative approach. I continuously seek knowledge and adapt to the dynamic digital landscape, ensuring my strategies remain cutting-edge.

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Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Digital Marketing Assistant at SweetCare
April 1, 2024 - October 21, 2025
In charge of creating content for newsletters using Mailchimp and Klaviyo. Involved in the development and execution of customer journeys, A/B testing, segmentation, and analysis of subscriber engagement metrics (open rate, click rate, unsubscribes, conversion, bounce rate). Social Media Management: content creation and communication strategies for Instagram, Facebook, LinkedIn, Pinterest, TikTok, and YouTube; competition analysis and performance analysis (Impressions, Reach, Likes, Comments, Shares, Views, Clicks). Public Relations: drafting press releases for skincare and beauty topics. SEO: producing articles for the website blog in Portuguese and English; creating content for all product categories; ensuring alignment with SEO best practices.
Administrative Assistant at Lácticínios das Marinhas (Esposende, Portugal)
February 1, 2021 - October 21, 2025
Administrative support duties and general office tasks as part of the administrative team.
Commercial Manager at Padan Textile Company
December 1, 2020 - October 21, 2025
Identified clients aligned with the company's profile and target market. Cultivated and maintained strong relationships with clients. Provided ongoing assistance and clarification as needed. Took responsibility for preserving and enhancing the company’s reputation.

Education

Bachelor's Degree in Communications Sciences with Specialization in Public Relations and Advertising at University of Minho
January 1, 2017 - January 1, 2020
Master's Degree in Strategic Communication at Örebro University
January 1, 2021 - January 1, 2022
Erasmus+ program at Transilvania University of Brasov
January 1, 2019 - January 1, 2020

Qualifications

Erasmus+ Program
January 1, 2019 - January 1, 2020

Industry Experience

Media & Entertainment, Retail, Professional Services