Available to hire
I am a creative strategist and copywriter focused on shaping brand voice, storytelling, and audience engagement across digital media and consumer brands. I translate ideas into culturally relevant campaigns, editorial content, and brand narratives that resonate with modern audiences.
I specialize in concepting campaigns, writing across platforms, and collaborating with design and marketing teams to turn insights into engaging consumer-facing creative. I thrive in fast-moving environments while maintaining a sharp instinct for tone, authenticity, and cultural relevance.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
VP of Strategic Brand Partnerships & Development at Waylon J. Lewis Enterprises— Elephant Journal
January 1, 2020 - PresentRecruit and mentor a multi-faceted media team; build long-term partnerships with mission-driven brands; quadrupled revenue; prepare strategies for potential brand partners and key executives; spearhead go-to-market plans for partnership launches and campaigns; direct brand partner campaigns end-to-end with a 100% satisfaction rate; created new partnership package programs and incentives during the COVID pandemic.
Director of Sales & Marketing at Waylon J. Lewis Enterprises— Elephant Journal
January 1, 2020 - October 21, 2025Directed development and management of strategic partnerships; expanded team to handle significant advertising and campaign demand; continued revenue growth and exceeded company goals; collaborated with cross-functional teams to align media strategy; improved client services and re-sign rates; led design/content for company media deck.
Manager of Sales & Marketing at Waylon J. Lewis Enterprises— Elephant Journal
December 1, 2018 - October 21, 2025Led a diverse team, built campaigns for brands with large reach, and optimized marketing processes to drive revenue growth; identified market opportunities and tracked trends to inform decisions; maintained strong stakeholder relationships.
Agency Owner at Mindful Media Communications, LLC
April 1, 2008 - PresentAcquired Healing Lifestyles & Spas from JLD Publications and led a digital conversion to increase revenue opportunities; created the Annual Earth Day Beauty Awards now in its 17th year; strategize with brands to maximize profitability in health, wellness, and spa spaces; design sales/marketing materials and lead a multi-disciplinary team to reach revenue targets.
Associate Publisher at JLD Publications— Healing Lifestyles & Spas
January 1, 2008 - October 21, 2025Collaborated with industry experts on spa/wellness events, programs, and campaigns; led negotiations with leading industry businesses; transitioned from print to 100% digital; assembled online ad sales packages; increased revenue for a 2006 special issue by 110%; managed major circulation programs and contributed to the media deck.
VP of Strategic Brand Partnerships & Development at Waylon J. Lewis Enterprises— Elephant Journal
January 1, 2020 - PresentRecruit and mentor a multi-faceted media team, serving mission-driven, mindful clients from first contact through project completion, building trust and long-term partnerships that quadrupled revenue. Build long-term relationships with brands, negotiating deal terms that align and support the goals of both organizations. Utilize thorough understanding of the creative process, preparing strategies for potential brand partners and key executives, generating compelling pitch decks. Spearhead go-to-market plans for partnership launches and campaigns, innovating creative marketing content and design assets to best represent the brand’s mission. Serve as project lead for brand partner campaigns annually, directing protocols from initial contact to project completion, achieving 100% satisfaction rates from clients. Surpassed all goal tiers and generated record-breaking revenue during the COVID pandemic by creating new partnership package programs and incentives.
Director of Sales & Marketing at Waylon J. Lewis Enterprises— Elephant Journal
January 1, 2020 - October 21, 2025Directed development and management of strategic partnerships to achieve critical objectives, improve operational efficiencies, meet unmet market needs, and expand into untapped territories. Identified and cultivated campaigns for brands with established loyal communities and large reach, leveraging market research, audience insights, and performance metrics. Expanded team size to handle significant advertising and campaign demand, continuing to exceed revenue records and surpass company goals. Collaborated with domestic and international cross-functional teams (Marketing, PR, Design, Brand), aligning media strategy to support the growth of brands off-platform. Created new revenue generation opportunities by improving overall client services, offering complete marketing, ad design, and content creation, earning exceptional feedback and a 64% re-sign rate. Spearheaded design and content for company media deck.
Manager of Sales & Marketing at Waylon J. Lewis Enterprises— Elephant Journal
December 1, 2018 - October 21, 2025Ensured highly-effective sales and marketing processes, driving new account creation using proven marketing strategies. Optimized efforts of a diverse team, collaborating to track changing trends and economic indicators. Improved an under-developed advertising and marketing department, launching an innovative marketing/ partnership/advertising division, increasing fiscal revenue 10x from 100K to 1M. Ideated innovative ways to build new audiences and awareness through strong brand alliances. Utilized entrepreneurial and interpersonal communication skills to build positive, long-term relationships with internal and external stakeholders. Reviewed marketing data to best manage department budget, adapting quickly to a fast-paced environment, consistently exceeding sales goals.
Agency Owner at Mindful Media Communications, LLC
April 1, 2008 - PresentAgency owner focusing on mindful living brands; acquired Healing Lifestyles & Spas from JLD Publications and led a digital conversion from print to increase revenue-generating opportunities. Created and launched widely acclaimed Annual Earth Day Beauty Awards now in its 17th year. Strategize with brands to create targeted marketing strategies to maximize profitability within the health, wellness, and spa space. Design sales/marketing materials, including competitive research, proposed growth opportunities, and the creation of premium features, leading a multi-faceted team to reach revenue targets.
Associate Publisher at JLD Publications— Healing Lifestyles & Spas
January 1, 2008 - October 21, 2025Collaborated with industry experts on spa/wellness events, programs, and campaigns. Led negotiations with leading industry businesses, generating consistent increase in revenue. Transitioned from print to 100% digital. Assembled online ad sales packages for websites and e-blast programs based on Google Analytics statistics, receiving positive client feedback and ongoing retention. Drastically increased revenue for a 2006 special issue, serving as sole salesperson while boosting overall revenue by 25% within 12 months. Orchestrated major, large-scale circulation programs with Wild Oats Markets, Barnes and Noble, and Pharmaca. Spearheaded design and content for company media deck.
VP of Strategic Brand Partnerships & Development at Waylon J. Lewis Enterprises— Elephant Journal
January 1, 2020 - October 28, 2025Lead the recruitment and mentorship of a multi-faceted media team for mission-driven brands, building long-term partnerships and negotiating terms that align with both organizations’ goals. Develop go-to-market strategies for partnership launches, create compelling pitch decks, and oversee campaigns from contact to completion, achieving high client satisfaction and revenue growth during challenging periods.
Director of Sales & Marketing at Waylon J. Lewis Enterprises— Elephant Journal
January 1, 2020 - January 1, 2020Directed development and management of strategic partnerships to meet objectives, improve efficiency, and expand into new markets. Leveraged audience insights and performance metrics to guide decisions, scaled the team to meet demand, and achieved strong revenue results with high client satisfaction and a 64% re-sign rate.
Manager of Sales & Marketing at Waylon J. Lewis Enterprises— Elephant Journal
December 1, 2018 - December 1, 2018Instituted effective sales and marketing processes, built a high-performing team, tracked trends and economic indicators, and drove sustained revenue growth while collaborating with cross-functional teams to align media strategy.
Agency Owner at Mindful Media Communications, LLC
April 1, 2008 - October 28, 2025Acquired Healing Lifestyles & Spas from JLD Publications and led a digital transformation to drive revenue opportunities. Launched the Annual Earth Day Beauty Awards and strategized brand initiatives to maximize profitability in health, wellness, and spa spaces. Designed sales/marketing materials and led a multidisciplinary team to hit revenue targets.
Associate Publisher at JLD Publications— Healing Lifestyles & Spas
January 1, 2008 - January 1, 2008Collaborated with industry experts on spa/wellness events, programs, and campaigns; negotiated revenue with leading industry businesses; transitioned from print to digital; assembled online ad sales packages; drove substantial revenue growth and led major circulation programs; contributed to the design of the company media deck.
VP, Strategic Partnerships at Elephant Journal
January 1, 2016 - PresentLed digital partnership and campaign strategy for lifestyle, wellness, and travel brands aligned with ethical and cultural values. Collaborated cross-functionally with editorial and social teams to align sponsored content with brand voice and community expectations. Shaped content distribution strategies across social platforms to maximize reach, engagement, and trust. Oversaw performance tracking and reporting to optimize campaigns and inform future strategy. Maintained strict standards around authenticity, transparency, and audience-first messaging.
Founder & Principal at Mindful Media Communications
January 1, 2009 - PresentBoutique consultancy supporting ethical, lifestyle, and startup brands. Developed and executed digital marketing strategies for early-stage and growing brands. Managed social media channels, content calendars, and campaign rollouts. Planned and optimized organic and paid campaigns to generate leads and brand awareness. Provided analytics reporting with actionable insights to refine messaging and targeting. Worked directly with founders to adapt marketing strategies as businesses evolved.
VP Strategic Brand Partnerships at Elephant Journal
January 1, 2020 - PresentLed and grew values-aligned partnerships, quadrupling revenue through strategic collaborations and high-trust relationships.
Founder & Publisher at Mindful Media Communications
January 1, 2008 - PresentFounded and published mindfulness and wellness initiatives; acquired Healing Lifestyles & Spas; launched Earth Day Beauty Awards.
Associate Publisher at JLD Publications
January 1, 2006 - January 1, 2008Publishing leadership with strategic oversight and operational responsibilities.
Director of Sales & Marketing at JLD Publications
January 1, 2002 - January 1, 2006Directed sales and marketing strategies, driving growth and market presence.
Founder & Creative Strategist at Mindful Media Communications
January 1, 2009 - PresentDevelop brand narratives, messaging frameworks, and campaign concepts for wellness and lifestyle brands. Write creative copy for marketing campaigns, brand storytelling, and digital platforms. Help companies translate complex ideas into clear and compelling consumer messaging. Advise brands on authentic storytelling and culture-driven positioning.
JLD Publications Associate Publisher at Healing Lifestyles & Spas Magazine
January 1, 2006 - December 31, 2008Helped shape editorial voice and brand storytelling across print and digital platforms. Developed campaign concepts and storytelling initiatives for brand partners and advertisers. Collaborated with editorial and creative teams to produce engaging consumer-facing content. Led brand messaging that bridged editorial storytelling with marketing campaigns.
Director of Sales & Marketing at Healing Lifestyles & Spas Magazine
January 1, 2002 - December 31, 2006Helped shape editorial voice and brand storytelling across print and digital platforms. Developed campaign concepts and storytelling initiatives for brand partners and advertisers. Collaborated with editorial and creative teams to produce engaging consumer-facing content. Led brand messaging that bridged editorial storytelling with marketing campaigns.
Education
Bachelor of Arts in Journalism at Miami University
January 11, 2030 - October 21, 2025Bachelor of Arts in Journalism/Minor in European Area Studies at Miami University
January 11, 2030 - October 21, 2025Bachelor of Arts in Journalism/Minor in European Area Studies at Miami University
January 11, 2030 - October 28, 2025B.A. Journalism at Miami University
January 11, 2030 - February 10, 2026Qualifications
Industry Experience
Media & Entertainment, Healthcare, Professional Services, Consumer Goods, Travel & Hospitality, Education, Software & Internet, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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