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I'm a business owner and Marketing Consultant/Fractional CMO, managing day-to-day operations and collaborating with brands of all sizes across technology & AI, education, entertainment, hospitality and healthcare. I work with clients to understand customer and business pain points and opportunities to create, invigorate and innovate strategies, plans and teams. I've built and led cross-functional marketing organizations, driving growth and delivering revenue impact for global brands. My approach blends performance marketing excellence with digital innovation while maintaining brand integrity and operational efficiency, with budgets up to $200M.…I'm a business owner and Marketing Consultant/Fractional CMO, managing day-to-day operations and collaborating with brands of all sizes across technology & AI, education, entertainment, hospitality and healthcare. I work with clients to understand customer and business pain points and opportunities to create, invigorate and innovate strategies, plans and teams. I've built and led cross-functional marketing organizations, driving growth and delivering revenue impact for global brands. My approach blends performance marketing excellence with digital innovation while maintaining brand integrity and operational efficiency, with budgets up to $200M.

Katy S Check

Fractional CMO, Marketing Consultant, Growth Marketer, +6

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I'm a business owner and Marketing Consultant/Fractional CMO, managing day-to-day operations and collaborating with brands of all sizes across technology & AI, education, entertainment, hospitality and healthcare. I work with clients to understand customer and business pain points and opportunities to create, invigorate and innovate strategies, plans and teams. I've built and led cross-functional marketing organizations, driving growth and delivering revenue impact for global brands. My approach blends performance marketing excellence with digital innovation while maintaining brand integrity and operational efficiency, with budgets up to $200M.…I'm a business owner and Marketing Consultant/Fractional CMO, managing day-to-day operations and collaborating with brands of all sizes across technology & AI, education, entertainment, hospitality and healthcare. I work with clients to understand customer and business pain points and opportunities to create, invigorate and innovate strategies, plans and teams. I've built and led cross-functional marketing organizations, driving growth and delivering revenue impact for global brands. My approach blends performance marketing excellence with digital innovation while maintaining brand integrity and operational efficiency, with budgets up to $200M.

Available to hire

I’m a business owner and Marketing Consultant/Fractional CMO, managing day-to-day operations and collaborating with brands of all sizes across technology & AI, education, entertainment, hospitality and healthcare. I work with clients to understand customer and business pain points and opportunities to create, invigorate and innovate strategies, plans and teams.

I’ve built and led cross-functional marketing organizations, driving growth and delivering revenue impact for global brands. My approach blends performance marketing excellence with digital innovation while maintaining brand integrity and operational efficiency, with budgets up to $200M.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Consultant / Fractional CMO at Something Good

April 1, 2022 - Present

Self-employed marketing consultant and fractional CMO delivering marketing strategy, campaigns and leadership for diverse clients.

Head of Marketing, Prime Video International at Amazon

January 1, 2021 - April 1, 2022

Led global growth marketing strategy and 35-person performance marketing team, managing $200M budget to achieve 248% YoY subscriber growth across 148 countries. Developed and executed full-funnel acquisition strategies across paid search, SEO, social media, mobile app install, programmatic, affiliate, and influencer channels. Developed and executed performance marketing strategy, successfully launching new acquisition channels including affiliate and influencer programs. Launched and scaled affiliate/influencer program from concept to 1M+ new subscribers in first quarter, expanding to 125 countries through innovative technical solutions. Created MAI strategy, launched, tested and scaled at efficiency over one quarter. Created scalable framework for localizing performance campaigns across 10 languages while maintaining consistent ROI Developed and launched new market entry strategies across multiple regions

Principal, Head of Marketing, Alexa Domains at Amazon

December 26, 2017 - January 26, 2019

As the global marketing leader for B2B and B2C marketing for Amazon Dash Replenishment (DRS), I was responsible for launching the Dash Replenishment business, giving manufacturers and developers the education and tools needed to build, test and successfully launch devices enabled with automatic replenishment capabilities. We launched 15 devices over the course of the year, and sold over 3 million devices enabled with DRS. (note: DRS is a smart home technology that enables connected devices to monitor and automatically place consumable orders from Amazon). Defined market opportunity, go-to-market strategy, value proposition and messaging. Built and deployed the DRS developer and go to market portal; a self-service portal with education, testing tools and marketing materials allowing developers to build, test and launch DRS devices. Led the 3 year planning and annual operating plan process for the DRS business. Responsible for demand generation programs, leveraging the Amazon platform, events, social media, hackathons, content marketing, and digital properties. These marketing efforts resulted in over 5000 new developer leads and over 1 million devices launched and purchased.

Director, Global Marketing and Communications at Bluetooth SIG (Bluetooth)

December 31, 2018 - October 21, 2025

Led the global marketing and PR for Bluetooth SIG; reimagined the global social media strategy and scale; drove thought leadership and developer engagement; built a centralized hub to accelerate IoT adoption and developer education; generated 5,000+ qualified B2B leads and 30,000+ specification downloads.

Director, Marketing at Bluetooth SIG (Bluetooth)

December 31, 2017 - October 21, 2025

Led global marketing and PR for Bluetooth SIG; built and launched a global website; developed IoT platform marketing for developers; expanded developer engagement and ecosystem partnerships.

Director, Marketing at Cobalt

December 31, 2015 - October 21, 2025

Led brand and demand generation programs; rebuilt marketing strategy and team; deployed HubSpot and an integrated content and nurture marketing approach resulting in increased revenue by $3M and 75% more highly qualified sales leads; delivered 62% landing page conversion through content marketing and multi-channel campaigns; grew referral traffic 400% via social and content initiatives.

Senior Director, Head of Marketing and Creative Consulting and Solutions at Wipro Digital/Designit

April 1, 2022 - October 21, 2025

Led a 150-person marketing and creative consulting team; defined services and solutions; acted as primary consultative partner to executives at global companies (Microsoft, Exxon Mobil, HP, Amazon, Acer, Cisco, Google); reimagined Microsoft’s Global Social Media Hub and led marketing strategy for a global healthcare client to create a central marketing hub and innovative digital marketing efforts.

Marketing Consultant/ Fractional CMO at Something Good (Self Employed)

April 1, 2022 - Present

Marketing consultant and fractional CMO working with multiple brands; developing and executing holistic marketing strategies across B2B and B2C; leading marketing operations, digital campaigns, demand generation and growth initiatives.

Director, Marketing at Bluetooth SIG (Bluetooth)

January 1, 2015 - October 21, 2025

Led marketing for Bluetooth SIG, including product marketing for IoT initiatives; developer education and resources; contributed to central marketing initiatives and ecosystem growth.