Available to hire
I’m Carla Poch Esteve, a multidisciplinary creative director and brand manager based in Barcelona, blending artistic practice with strategic branding to create meaningful experiences. I lead brand strategy, visual identity, and community engagement across campaigns, events, and social media, translating ideas into design, content, and impact.
With training in arts and design and a track record across fashion, performance, and music, I craft narratives and experiences for brands and audiences—from intimate events to digital campaigns, always balancing aesthetics and results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
Catalan; Valencian
Fluent
Spanish; Castilian
Fluent
English
Fluent
French
Beginner
Work Experience
Creative Director & Brand Manager at ONYVA
February 1, 2025 - PresentLead brand strategy, creative direction, and social media management. Create all visual content (photo, video, graphics) and manage ONYVA’s Instagram. Oversee marketing campaigns, community engagement, represent the brand at events.
Creative Director & Brand Manager at ONYVA
February 1, 2025 - PresentLead brand strategy, creative direction, and social media management. Create all visual content (photo, video, graphics) and manage ONYVA’s Instagram. Oversee marketing campaigns, community engagement, represent the brand at events.
Indoor Cycling Instructor / Barre Instructor at Dreamsea Alentejo
January 1, 2025 - October 21, 2025Indoor cycling and barre instruction; teamer/social worker.
Indoor Cycling Instructor / Barré Instructor at Independent / Dreamsea
January 1, 2025 - October 21, 2025Performs as indoor cycling and barre instructor.
Teamer / Social Worker at Dreamsea Alentejo
January 1, 2024 - PresentSinger at La Santa Market & Dreamsea Portugal
January 1, 2024 - October 21, 2025Singer at La Santa Market and Dreamsea Portugal.
Brand Consultant at GÜÜT Living
January 1, 2024 - PresentPositioned the brand locally through targeted strategy and visual identity.
Creative Director & Community Manager at Casa Barré
January 1, 2024 - PresentOversees brand events in Barcelona, visual communication, and community strategy.
Teamer/Social Worker at Dreamsea Alentejo
January 1, 2024 - October 21, 2025Team member and social work tasks.
Singer at La Santa Market and Dreamsea Portugal
January 1, 2024 - October 21, 2025Singer performances.
Brand Consultant at GÜÜT Living
January 1, 2024 - October 21, 2025Positioned the brand locally through targeted strategy and visual identity.
Creative Director & Community Manager at Casa Barré
January 1, 2024 - October 21, 2025Oversees brand events in Barcelona, visual communication, and community strategy.
Model & Actress at Pay Later / Eroski Enamora
January 1, 2023 - PresentLead roles in Pay Later (Laus Gold + ADC Bronze) and Eroski Enamora.
Artist at Òh!Pera Exhibition, Design Hub BCN
January 1, 2023 - PresentFeatured visual art as part of the collective show.
Director, Writer & Actress at Identitat d’Aire
January 1, 2023 - PresentCreated and starred in the project, selected by Lluerna and Fundació Miró.
Model & Actress at Pay Later / Eroski Enamora (Lead roles)
January 1, 2023 - October 21, 2025Lead roles in campaigns; recognition with Laus Gold + ADC Bronze for Pay Later.
Artist at Òh!Pera Exhibition, Design Hub BCN
January 1, 2023 - October 21, 2025Featured visual art as part of the collective show.
Director, Writer & Actress at Identitat d’Aire
January 1, 2023 - October 21, 2025Created and starred in the project, selected by Lluerna and Fundació Miró.
Scenography Team Member at Òh!Pera – Gran Teatre del Liceu
January 1, 2022 - PresentWorked on set design for “L’Ocell Redemptor.”
Scenography Team Member at Òh!Pera – Gran Teatre del Liceu
January 1, 2022 - October 21, 2025Worked on set design for “L’Ocell Redemptor”.
Education
at Col·legi Montserrat
January 11, 2030 - January 1, 2018Arts and Design Degree at Escola Massana
January 1, 2018 - January 1, 2021 at EINA University Centre for Art and Design
January 11, 2030 - October 21, 2025Certified Instructor Training Indoor Cycling at Estudio Corazza – Euroinnova
January 1, 2022 - January 1, 2024Barre Instructor at Casa Barré
January 1, 2022 - January 1, 2024Music Production at Bridge 48
January 1, 2021 - January 1, 2021Music Education / Performance, Theory, and Composition at Taller de Músics
January 1, 2025 - October 21, 2025High School Diploma (with honors) at Col·legi Montserrat
January 11, 2030 - January 1, 2018Arts and Design Degree at Escola Massana
January 1, 2018 - January 1, 2021Arts & Design Degree (transferred from Escola Massana) at EINA University Centre for Art and Design
January 11, 2030 - October 21, 2025Indoor Cycling Instructor Certification at Estudio Corazza
January 1, 2022 - January 1, 2024Music Production at Bridge 48
January 1, 2021 - January 1, 2021Education focused on performance, theory, and composition at Taller de Músics
January 1, 2025 - January 1, 2025Qualifications
Certified Indoor Cycling Instructor
January 1, 2022 - October 21, 2025Barre Instructor
January 1, 2022 - October 21, 2025Music Production Certificate
January 1, 2021 - January 1, 2021Taller de Músics Education (Performance, Theory, and Composition)
January 1, 2025 - October 21, 2025Indoor Cycling Instructor Certification
January 1, 2022 - January 1, 2024Barre Instructor
January 11, 2030 - October 21, 2025Music Production
January 1, 2021 - January 1, 2021Education focused on performance, theory, and composition
January 1, 2025 - January 1, 2025Industry Experience
Media & Entertainment, Professional Services, Education, Travel & Hospitality, Retail, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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