I'm Micah Shaw, a strategic marketing leader with 7 years of experience driving revenue growth through performance marketing, conversion optimization, and data-driven campaign management. I specialize in B2B and DTC marketing, turning brand positioning into measurable business outcomes through paid media, funnel optimization, customer acquisition, and retention strategies. I build marketing systems that align brand stories with growth metrics, launching high-impact campaigns that generate qualified leads, reduce acquisition costs, and scale revenue. I excel in cross-functional collaboration and love translating insights into scalable plays for startups and growth-stage companies.…

Micah Shaw

I'm Micah Shaw, a strategic marketing leader with 7 years of experience driving revenue growth through performance marketing, conversion optimization, and data-driven campaign management. I specialize in B2B and DTC marketing, turning brand positioning into measurable business outcomes through paid media, funnel optimization, customer acquisition, and retention strategies. I build marketing systems that align brand stories with growth metrics, launching high-impact campaigns that generate qualified leads, reduce acquisition costs, and scale revenue. I excel in cross-functional collaboration and love translating insights into scalable plays for startups and growth-stage companies.…

Available to hire

I’m Micah Shaw, a strategic marketing leader with 7 years of experience driving revenue growth through performance marketing, conversion optimization, and data-driven campaign management. I specialize in B2B and DTC marketing, turning brand positioning into measurable business outcomes through paid media, funnel optimization, customer acquisition, and retention strategies.

I build marketing systems that align brand stories with growth metrics, launching high-impact campaigns that generate qualified leads, reduce acquisition costs, and scale revenue. I excel in cross-functional collaboration and love translating insights into scalable plays for startups and growth-stage companies.

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Work Experience

Marketing Consultant at Micah Shaw (DBA)
March 1, 2025 - Present
Partner with small to medium-sized businesses to build comprehensive marketing strategies and customer acquisition systems. Design and implement conversion-focused campaigns across paid search, paid social, and email marketing channels. Develop marketing automation workflows and lead nurturing sequences that improve qualification and conversion rates. Optimize marketing funnels through A/B testing, analytics, and performance tracking to maximize ROI.
Director of Operations at Amply
March 1, 2025 - October 21, 2025
Managed cross-functional teams of designers, developers, and marketers to expand client capacity by 75% while maintaining profitability targets. Implemented marketing automation systems and AI-driven workflows to improve campaign efficiency and client results. Oversaw project delivery for website development, branding, and digital marketing initiatives.
Growth Strategist at Amply
January 1, 2025 - October 21, 2025
Developed and executed conversion rate optimization strategies that increased inbound lead quality for B2B clients. Improved client conversion rate by 55% through funnel analysis, landing page optimization, and A/B testing. Partnered with marketing teams to increase Marketing Qualified Lead (MQL) volume by 49%. Analyzed marketing funnel metrics and user behavior data to identify opportunities and implement performance improvements.
Co-Founder & Managing Partner at Shiloh Creative
December 31, 2024 - October 21, 2025
Led brand development, website design, and performance marketing campaigns for B2B startups and growth-stage companies. Generated 1,400+ enterprise leads in under 2 weeks through targeted paid campaigns and optimized landing page experiences. Developed positioning strategies and marketing assets that helped clients secure $153M in venture capital funding. Created conversion-focused landing pages and executed A/B testing programs to optimize lead generation performance. Built integrated marketing strategies spanning brand, demand generation, content marketing, and customer retention.
Founder at Revamp Pressure Washing
February 1, 2021 - October 21, 2025
Built brand identity and go-to-market strategy for residential service business from ground zero. Launched multi-channel customer acquisition campaigns utilizing Google Ads, Facebook Ads, direct mail, and referral programs. Developed and managed CRM systems to optimize lead management, customer communication, and retention. Achieved consistent monthly revenue targets through data-driven marketing and operational excellence.
Digital Marketing Manager at Acme Farms + Kitchen
February 1, 2020 - October 21, 2025
Launched and scaled Facebook Ad campaigns that drove $1M in direct-to-consumer revenue within 7 months. Reduced customer acquisition cost by 56% in first 90 days through rigorous A/B testing and audience segmentation. Analyzed customer behavior and purchase patterns using Google Analytics to refine targeting and improve ROAS. Built automated email marketing sequences that increased repeat purchase rates and customer lifetime value. Managed creative team to develop ad creative, landing pages, and marketing collateral aligned with brand strategy.
Founder at Access Value LLC
August 1, 2019 - October 21, 2025
Founded and operated digital marketing agency specializing in paid advertising, SEO, and conversion optimization. Launched and managed Google Ads and Facebook Ad campaigns for local businesses across multiple industries. Developed e-commerce strategies and built Shopify storefronts for brick-and-mortar retailers. Created comprehensive marketing strategies that integrated paid media, organic search, and retention marketing.

Education

Bachelor of Science - Applied Entrepreneurship at Grand Canyon University
January 11, 2030 - October 21, 2025

Qualifications

Add your qualifications or awards here.