I am a dynamic and results-driven Marketing and Sales Specialist with 9 years of experience in developing and executing integrated marketing strategies that drive brand awareness and revenue growth. I have a proven track record in managing cross-functional teams, optimizing sales processes, and leveraging data analytics to inform decision-making. I am skilled in CRM management, digital marketing, and event coordination.

Manuela Barco Giraldo

I am a dynamic and results-driven Marketing and Sales Specialist with 9 years of experience in developing and executing integrated marketing strategies that drive brand awareness and revenue growth. I have a proven track record in managing cross-functional teams, optimizing sales processes, and leveraging data analytics to inform decision-making. I am skilled in CRM management, digital marketing, and event coordination.

Available to hire

I am a dynamic and results-driven Marketing and Sales Specialist with 9 years of experience in developing and executing integrated marketing strategies that drive brand awareness and revenue growth.

I have a proven track record in managing cross-functional teams, optimizing sales processes, and leveraging data analytics to inform decision-making. I am skilled in CRM management, digital marketing, and event coordination.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Landscape Maintenance Assistant at Fossil Project Services Ltd.
January 1, 2024 - October 21, 2025
Assisted with landscape maintenance, irrigation, and organic soil management while pursuing graduate studies. Contributed to operational efficiency through equipment upkeep and quality service delivery.
Admissions Marketing Specialist at SELC Vancouver
January 1, 2024 - Present
Developed and executed student recruitment campaigns, increasing applications by 30%. Managed admissions CRM, ensuring accurate tracking of inquiries and applications. Coordinated student events, including open houses and orientation sessions, enhancing engagement and retention. Created marketing materials and social media content to promote programs and services. Assisted with reporting and analytics to optimize recruitment strategies. Supported daily student services operations, responding to inquiries and providing guidance on admissions processes. Assisted in digital and print marketing campaigns targeting prospective students. Maintained student database and produced reports on recruitment trends. Coordinated campus tours and promotional events to engage prospective students.
Marketing & Sales Coordinator at RCI Colombia S.A.
January 1, 2022 - October 21, 2025
Developed and executed communication strategies and marketing programs, increasing customer engagement and brand awareness. Coordinated publicity events, workshops, and promotional campaigns, contributing to lead generation and customer retention. Created brochures, reports, and newsletters to support sales and branding initiatives. Conducted market research and competitive analysis to support strategic decision-making.
Marketing & Sales Coordinator at Liderazgo Transformación
January 1, 2018 - October 21, 2025
Designed and analyzed market research projects to assess customer preferences and industry trends. Conducted surveys and developed reports on marketing strategies for industrial and commercial clients. Supported sales and client outreach strategies, enhancing service delivery and customer experience.
Marketing Intern at Harinera del Valle
January 1, 2017 - October 21, 2025
Conducted market research on industry trends and consumer behavior to inform marketing campaigns. Supported the development and implementation of campaign strategies aligned with company objectives. Collaborated with cross-functional teams, including sales, customer service, and design, to ensure consistent brand messaging.

Education

Master of Business Administration (MBA) at University Canada West
January 1, 2022 - January 1, 2024
Bachelor of Marketing & Advertising at ICESI University
January 1, 2011 - January 1, 2016

Qualifications

CPR, AED & First Aid Certification
October 1, 2025 - October 21, 2025
UNITAR – Sustainable Development
October 1, 2023 - October 21, 2025
Stukent – Digital Marketing Certification
June 1, 2023 - October 21, 2025
Stukent – Social Media Simternship
June 1, 2023 - October 21, 2025
Digital Marketing Institute – Certified Digital Marketing Associate
February 1, 2023 - October 21, 2025

Industry Experience

Professional Services, Media & Entertainment, Education