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I am a strategic marketing professional with experience in real estate, e-commerce, education, retail, and fashion, helping brands scale through social media and digital marketing solutions. I specialize in developing content strategy and brand awareness, generating inbound traffic, and cultivating leads and sales. By optimizing and monitoring social media platforms, and continuously learning about digital trends, I maximize the power of social media for our target audience. I am actively seeking remote work with forward-thinking, creative teams to drive brand success.…I am a strategic marketing professional with experience in real estate, e-commerce, education, retail, and fashion, helping brands scale through social media and digital marketing solutions. I specialize in developing content strategy and brand awareness, generating inbound traffic, and cultivating leads and sales. By optimizing and monitoring social media platforms, and continuously learning about digital trends, I maximize the power of social media for our target audience. I am actively seeking remote work with forward-thinking, creative teams to drive brand success.

Julie Paez

Social Media Manager, Brand Strategist, Marketing Strategist, +1

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I am a strategic marketing professional with experience in real estate, e-commerce, education, retail, and fashion, helping brands scale through social media and digital marketing solutions. I specialize in developing content strategy and brand awareness, generating inbound traffic, and cultivating leads and sales. By optimizing and monitoring social media platforms, and continuously learning about digital trends, I maximize the power of social media for our target audience. I am actively seeking remote work with forward-thinking, creative teams to drive brand success.…I am a strategic marketing professional with experience in real estate, e-commerce, education, retail, and fashion, helping brands scale through social media and digital marketing solutions. I specialize in developing content strategy and brand awareness, generating inbound traffic, and cultivating leads and sales. By optimizing and monitoring social media platforms, and continuously learning about digital trends, I maximize the power of social media for our target audience. I am actively seeking remote work with forward-thinking, creative teams to drive brand success.

Available to hire

I am a strategic marketing professional with experience in real estate, e-commerce, education, retail, and fashion, helping brands scale through social media and digital marketing solutions.

I specialize in developing content strategy and brand awareness, generating inbound traffic, and cultivating leads and sales. By optimizing and monitoring social media platforms, and continuously learning about digital trends, I maximize the power of social media for our target audience. I am actively seeking remote work with forward-thinking, creative teams to drive brand success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager at Advantage Group - EXP Realty

November 1, 2024 - October 22, 2025

Full-service real estate team serving Northeast Ohio and surrounding areas. Managed end-to-end social media presence for 10+ agents across Facebook, Instagram, LinkedIn, and website, overseeing content, scheduling, engagement, and analytics. Increased Facebook following by 197% YoY, driving 14% YoY buyer growth and 7% YoY sales increase in 2023. Created content calendars and built brand identity through custom guides, presentations, and compliant marketing materials. Implemented listing marketing campaigns via MLS, Craigslist, social media, and targeted email newsletters. Collaborated cross-functionally with internal teams to streamline workflows and support revenue growth.

Social Media Manager at ONE Sotheby’s International Realty

November 1, 2024 - October 22, 2025

Collaborated with a Listing Agent to elevate digital presence across Miami and surrounding areas. Managed multi-channel marketing campaigns (social, SEO, paid ads, email), with email initiatives increasing open rates by 22%. Grew Instagram followers +235% and Facebook +62% in 5 months; boosted reach to 249K accounts. Created content calendars and produced video, graphic, and print content.

Digital Marketing Specialist at The Change Hive

January 1, 2023 - October 22, 2025

Collaborated with a B2B consulting professional specializing in retention-led growth and transformation strategies for B2B SaaS fintech companies. Executed SEO strategies such as keyword research, meta optimization, on-page enhancements, and link building. Optimized B2B SaaS fintech content for web and social. Performed ad hoc tasks, including developing lead magnets and landing pages, conducting gold mining and property investment audits in London, creating social media content for Engel & Völkers Dubai real estate from leading developers, and performing cold outreach to potential clients.

Family & Consumer Sciences Instructor & Curriculum Developer at O.B. Montessori Center Inc.

June 1, 2022 - October 22, 2025

Designed and implemented engaging curriculum and workshops in Home Arts and Food Technology. Led school-wide campaigns that boosted student participation and program visibility. Conducted digital training for teachers during the pandemic, enhancing online learning delivery. Mentored student-led event and catering teams, increasing event participation by 56% YoY.

Brand Marketing Assistant at Emerald Garment Manufacturing Corp.

March 1, 2019 - October 22, 2025

Supported content campaigns, influencer collaborations, and e-commerce marketing. Coordinated with graphic, brand, and merchandising teams to produce digital and print collateral for apparel brands. Executed billboard advertising campaigns across key markets. Oversaw promotional licensing for all sales and marketing initiatives. Optimized e-commerce listings and website copy using SEO.