Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Serena Cipioni, a Marketing & Digital Project Lead with over 13 years of experience steering complex digital initiatives in international settings. I specialize in connecting business, technology and customer experience, and I excel at coordinating cross-functional teams and stakeholders to deliver measurable growth, efficiency and customer satisfaction. I develop strategies, optimize processes and drive data-driven decision making to improve the end-to-end customer journey, conversions and ROI across multiple markets. I enjoy enabling teams and clients with best practices in digital marketing and campaign management.…Hi, I'm Serena Cipioni, a Marketing & Digital Project Lead with over 13 years of experience steering complex digital initiatives in international settings. I specialize in connecting business, technology and customer experience, and I excel at coordinating cross-functional teams and stakeholders to deliver measurable growth, efficiency and customer satisfaction. I develop strategies, optimize processes and drive data-driven decision making to improve the end-to-end customer journey, conversions and ROI across multiple markets. I enjoy enabling teams and clients with best practices in digital marketing and campaign management.

Serena Cipioni

Marketing Strategist, Brand Strategist, Content Strategist, +6





Hi, I'm Serena Cipioni, a Marketing & Digital Project Lead with over 13 years of experience steering complex digital initiatives in international settings. I specialize in connecting business, technology and customer experience, and I excel at coordinating cross-functional teams and stakeholders to deliver measurable growth, efficiency and customer satisfaction. I develop strategies, optimize processes and drive data-driven decision making to improve the end-to-end customer journey, conversions and ROI across multiple markets. I enjoy enabling teams and clients with best practices in digital marketing and campaign management.…Hi, I'm Serena Cipioni, a Marketing & Digital Project Lead with over 13 years of experience steering complex digital initiatives in international settings. I specialize in connecting business, technology and customer experience, and I excel at coordinating cross-functional teams and stakeholders to deliver measurable growth, efficiency and customer satisfaction. I develop strategies, optimize processes and drive data-driven decision making to improve the end-to-end customer journey, conversions and ROI across multiple markets. I enjoy enabling teams and clients with best practices in digital marketing and campaign management.

Available to hire

Hi, I’m Serena Cipioni, a Marketing & Digital Project Lead with over 13 years of experience steering complex digital initiatives in international settings. I specialize in connecting business, technology and customer experience, and I excel at coordinating cross-functional teams and stakeholders to deliver measurable growth, efficiency and customer satisfaction.

I develop strategies, optimize processes and drive data-driven decision making to improve the end-to-end customer journey, conversions and ROI across multiple markets. I enjoy enabling teams and clients with best practices in digital marketing and campaign management.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Italian

Fluent

German

Fluent

English

Fluent

Spanish; Castilian

Beginner

Work Experience

Senior Digital Project & Quality Manager (Marketing & Campaign Operations) at WPP Media Düsseldorf

September 1, 2025 - Present

Lead and coordinate complex, data-driven campaigns across multiple platforms (DSP, Ad Server, DCO), aligning internal teams, clients and external partners; establish and rollout quality standards to ensure efficient processes and optimal campaign performance; translate client requirements into strategic campaign concepts and operational roadmaps; advise and enable internal teams and clients on best practices in digital marketing and campaign management; ensure end-to-end execution across the value chain (planning, implementation, monitoring, optimization).

Marketing Manager CRO Manager at Redcare Pharmacy GmbH

January 1, 2022 - September 1, 2025

Responsible for evolving the Customer Journey with a focus on search, cross-selling and personalization; steer and prioritize initiatives to optimize conversion and user experience across multiple markets; lead data-driven projects with product, tech and marketing teams; derive strategic actions from user analyses and business goals; coordinate external partners and oversee successful implementation of optimization measures; segment, personalize and optimize the digital customer journey.

Marketing Manager Onsite Growth, Search & Recommendations at Redcare Pharmacy GmbH

January 1, 2022 - Present

Verantwortlich für Such- und Cross-Sell-Elemente, Leitung und Optimierung der Such- und Cross-Sell-Funktionen in mehreren Märkten sowie Steuerung der Geschäftsgeist. Strategieentwicklung zur Verbesserung der Such- und Empfehlungssysteme durch KI-Projekte; Konzeption, Implementierung und Optimierung von A/B-Tests; Koordination relevanter Dienstleister sowie Pflege der Onsite-Search- und Cross-Sell-Tools.

Digital Campaign & Operations Manager at MPlatform (GroupM)

October 1, 2018 - November 1, 2021

Plan, manage and execute digital campaigns in collaboration with internal and external stakeholders; ensure smooth processes and high-quality campaign delivery; provide technical and operational consultation to teams when implementing new solutions; analyze and optimize campaign processes to improve efficiency.

Online Ad Traffic Manager at MPlatform (GroupM)

October 1, 2018 - November 1, 2021

Erstellung von physischen und Redirect-Tracking-Setups für digitale Kampagnen (programmatisch und nicht-programmatisch); Anlegen von Creatives und DCO-Werbemitteln in vier Ad-Servern; Überprüfung von Creatives und Kampagnen-Setups; technischer Ansprechpartner bei der Integration neuer Formate.

Digital Activation Manager at Light Reaction (GroupM)

January 1, 2018 - September 1, 2018

Independent client engagement in digital campaigns; develop and present strategies and concepts; conduct workshops and presentations for clients and internal teams; monitor and report campaign results.

Activation Digital Manager at Light Reaction (GroupM)

January 1, 2018 - September 1, 2018

Strategische und operative Kundenbetreuung; Kampagnenkonzeption und Planung von Branding-, Engagement- und Performance-Display-Kampagnen; Erstellung von Präsentationen und Workshops; Reporting der Kampagnenergebnisse.

Account Manager at Atraveo (Group TUI)

January 1, 2017 - November 1, 2017

Build and develop partnerships in an international environment; manage projects for market development and process optimization; coordinate internal and external stakeholders.

Local App Manager Italy at WetterOnline GmbH

September 1, 2016 - December 1, 2016

Set up and optimize Google Ads and Meta campaigns (CPI/CPA) for app installs; App Store Optimization (ASO): keyword research and localization; analyze paid social campaigns and performance tracking; market analysis of the Italian weather app market.

Account Manager at Atraveo (Group TUI)

September 1, 2016 - November 1, 2017

Marktentwicklung und Ausbau des italienischen Markts; Partnerakquise, Recherche und Vertragsabschluss; SEO- und Content-Management für Atraveo.de und Atraveo.it.

SEO and Content Marketing Manager at Parfümerie Douglas

August 1, 2015 - August 1, 2016

International SEO strategy with responsibility for planning and development focusing on Italy and Spain; link building campaigns; content marketing strategies; market monitoring; KPI monitoring and reporting.

SEO- und Content Marketing Manager at Parfümerie Douglas

August 1, 2015 - August 1, 2016

Internationale SEO-Strategie mit Fokus auf Italien und Spanien; Link Building; Entwicklung von Content-Marketing-Strategien; Marktbeobachtung, Monitoring und KPI-Reporting.

Freelance - WDR Funkhaus Europa at WDR Funkhaus Europa

September 1, 2013 - September 1, 2014

Editorial work on news texts and production of radio features.

Freelance Redaktion at WDR Funkhaus Europa

September 1, 2013 - September 1, 2014

Redaktion von Nachrichtentexten und Produktion von Hörfunkbeiträgen.

Leiterin Kommunikation und Marketing at Universitätsklinik Campus Bio-Medico

October 1, 2009 - March 1, 2014

Development and implementation of communications and marketing strategies to increase reach, engagement and brand perception; management of targeted communication channels and campaigns; coordination of internal and external communications with departments and stakeholders; event planning and organization; press activities.

Leiterin Kommunikation und Marketing at Universitätsklinikum Campus Bio-Medico

October 1, 2009 - March 1, 2014

Entwicklung von Kommunikations- und Marketingstrategien; Medienverbreitung über Internet, Direktmarketing, Newsletter und Patienten-TV; Pressearbeit; Eventorganisation; Durchführung von Pressekonferenzen, Seminaren und Events.

Leiterin internationale PR und Auslandspresse at Ferrovie Dello Stato (Italienische Bahn)

December 1, 2007 - September 1, 2009

Aufbau und Pflege von Kontakten zu Korrespondenten führender internationaler Medien; Begleitung des CEOs bei Reisen und Pressekonferenzen im Ausland; Koordination internationaler Kommunikationsprojekte; Krisenkommunikation; Resonanzmonitoring und -analyse.

PR Manager at Trenitalia (Fern-und Nahverkehr der Italienischen Bahn)

December 1, 2002 - December 1, 2007

Coordinate press officers; implement brand-building PR activities across traditional and digital channels; prepare interviews and press conferences with top management; crisis communications and resonance monitoring/analysis.

PR Manager at Trenitalia (Fern- und Nahverkehr der Italienischen Bahn)

December 1, 2002 - December 1, 2007

Koordination der Pressereferenten; Markenbildung durch PR in klassischen Medien (Presse, Radio, Fernsehen) und digitalen Kanälen; Vorbereitung von Interviews und Pressekonferenzen; Krisenkommunikation; Resonanzanalyse.