Available to hire
I’m an E-commerce CRM & Email Marketing Specialist with over 13 years of experience helping brands grow through smarter retention and lifecycle marketing. I’m highly skilled in Klaviyo and Emarsys, delivering automated flows, improving deliverability, and developing strategies that drive repeat purchase and long-term loyalty. I thrive on campaigns that not only boost revenue but also build genuine customer relationships, and I’m seeking a remote role where I can blend strategic thinking with hands-on execution for a DTC brand.
I’m motivated by collaboration, data-driven decisions, and scalable solutions. If you’re looking for a proactive partner to elevate your retention programs, I’d love to bring my mix of strategy and execution to your team.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
CRM Specialist at Spreadgroup
June 1, 2024 - PresentFocused on retention and reactivation across international partner network; involved in CRM migrations and system management, with core emphasis on improving engagement and building automated programs to drive revenue to partner spreadshops.
Head of CRM at Musclefood / Prepped Pots / Goal Plans
June 1, 2024 - October 22, 2025Led CRM during a major replatform and the launch of new DTC brands; migrated 8 Shopify brands from Emarsys to Klaviyo; built accounts, flows and segmentation frameworks; grew Klaviyo-driven revenue by 65% YoY through automation and campaign optimization; managed IP warmup and sender authentication; created modular templates and scalable flows.
Email Marketing Manager at Rheal Superfoods
November 1, 2022 - October 22, 2025Managed Klaviyo CRM for a fast-growing DTC brand; designed and launched automation flows to increase repeat purchase and customer lifetime value; boosted Klaviyo campaign revenue by 30% in 4 months through improved segmentation and content targeting; implemented IP certification and dedicated sender domains.
CRM Manager at Musclefood
June 1, 2022 - October 22, 2025Led the CRM function focusing on retention and customer loyalty; delivered £400k YoY revenue growth with an automation-first strategy; built advanced segmentation and flows (loyalty, churn prevention, replenishment); developed block-builder templates to speed up campaign creation and reduce errors.
E-commerce Executive at Musclefood
August 1, 2019 - October 22, 2025Increased cross-sell revenue from £30k to £110k per month through email and on-site activity; redesigned product pages improving conversion; contributed to the company’s rebrand and broader CRO improvements.
Marketing & Communications Officer at Nottinghamshire FA
September 1, 2016 - October 22, 2025Delivered PR, communications and events for 300+ attendees annually; managed all social media, growing the profile into one of the top-performing County FA accounts.
CRM Specialist at Spreadgroup
June 1, 2024 - PresentFocused on retention and reactivation across European and North American markets within an international partner network. Led CRM migrations and system management with a core emphasis on engaging automated programs to drive revenue to partner spreadshops.
Head of CRM at Musclefood / Prepped Pots / Goal Plans
June 1, 2024 - October 22, 2025Led CRM during a major replatform and the launch of new DTC brands; migrated 8 Shopify brands from Emarsys to Klaviyo; grew Klaviyo-driven revenue by 65% YoY through automation (welcome, replenishment, win-back) and campaign optimization; managed IP warmup and sender authentication; created modular templates and scalable flows.
Email Marketing Manager at Rheal Superfoods
November 1, 2022 - October 22, 2025Managed Klaviyo CRM for a fast-growing DTC brand; designed and launched automation flows to increase repeat purchase and customer lifetime value; boosted Klaviyo campaign revenue by 30% in 4 months through improved segmentation and content targeting; implemented IP certification and dedicated sender domains to raise engagement.
CRM Manager at Musclefood
June 1, 2022 - October 22, 2025Led the CRM function for Musclefood, focusing on retention and customer loyalty; delivered £400k YoY revenue growth while adopting an automation-first strategy; built advanced segmentation and flows (loyalty, churn prevention, replenishment); developed block-builder templates to speed campaign creation and reduce errors.
E-commerce Executive at Musclefood
August 1, 2019 - October 22, 2025Increased cross-sell revenue from £30k to £110k per month through email and on-site activity; redesigned product pages, improving conversion rates by 6%; contributed to the company’s rebrand and broader CRO improvements.
Marketing & Communications Officer at Nottinghamshire FA
September 1, 2016 - October 22, 2025Delivered PR, communications and events for 300+ attendees each year; managed all social media, growing the profile into one of the top-performing County FA accounts.
Education
CIM Level 4 Certificate in Professional Digital Marketing at Marketing & Communications Apprenticeship with The Football Association
January 11, 2030 - October 22, 2025CIM Level 4 Certificate in Professional Digital Marketing at Marketing & Communications Apprenticeship with The Football Association
January 11, 2030 - October 22, 2025Qualifications
CIM Level 4 Certificate in Professional Digital Marketing
January 11, 2030 - October 22, 2025CIM Level 4 Certificate in Professional Digital Marketing
January 11, 2030 - October 22, 2025Industry Experience
Retail, Consumer Goods, Software & Internet, Professional Services, Media & Entertainment, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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