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Hi, I'm Rafay Rai. I am a results-driven e-commerce and digital marketing professional based in Australia. Over the past years I have led e-commerce initiatives for Lash V and Hawk Access, managed campaigns across Google, Facebook, and TikTok, and built robust online experiences from product listings to checkout flows. I also support clients worldwide as a freelance e-commerce expert. Beyond full-time roles, I have served 300+ verified Fiverr clients, working with WooCommerce, Shopify, Magento, Prestashop, and more. I love turning data into action, collaborating with product, IT, and marketing teams, and delivering measurable ROI.…Hi, I'm Rafay Rai. I am a results-driven e-commerce and digital marketing professional based in Australia. Over the past years I have led e-commerce initiatives for Lash V and Hawk Access, managed campaigns across Google, Facebook, and TikTok, and built robust online experiences from product listings to checkout flows. I also support clients worldwide as a freelance e-commerce expert. Beyond full-time roles, I have served 300+ verified Fiverr clients, working with WooCommerce, Shopify, Magento, Prestashop, and more. I love turning data into action, collaborating with product, IT, and marketing teams, and delivering measurable ROI.

Rafay Rai

Web Designer, Developer, Brand Strategist, +2

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Hi, I'm Rafay Rai. I am a results-driven e-commerce and digital marketing professional based in Australia. Over the past years I have led e-commerce initiatives for Lash V and Hawk Access, managed campaigns across Google, Facebook, and TikTok, and built robust online experiences from product listings to checkout flows. I also support clients worldwide as a freelance e-commerce expert. Beyond full-time roles, I have served 300+ verified Fiverr clients, working with WooCommerce, Shopify, Magento, Prestashop, and more. I love turning data into action, collaborating with product, IT, and marketing teams, and delivering measurable ROI.…Hi, I'm Rafay Rai. I am a results-driven e-commerce and digital marketing professional based in Australia. Over the past years I have led e-commerce initiatives for Lash V and Hawk Access, managed campaigns across Google, Facebook, and TikTok, and built robust online experiences from product listings to checkout flows. I also support clients worldwide as a freelance e-commerce expert. Beyond full-time roles, I have served 300+ verified Fiverr clients, working with WooCommerce, Shopify, Magento, Prestashop, and more. I love turning data into action, collaborating with product, IT, and marketing teams, and delivering measurable ROI.

Available to hire

Hi, I’m Rafay Rai. I am a results-driven e-commerce and digital marketing professional based in Australia. Over the past years I have led e-commerce initiatives for Lash V and Hawk Access, managed campaigns across Google, Facebook, and TikTok, and built robust online experiences from product listings to checkout flows. I also support clients worldwide as a freelance e-commerce expert.

Beyond full-time roles, I have served 300+ verified Fiverr clients, working with WooCommerce, Shopify, Magento, Prestashop, and more. I love turning data into action, collaborating with product, IT, and marketing teams, and delivering measurable ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Urdu

Fluent

Hindi

Fluent

Panjabi, Punjabi

Fluent

English

Advanced

Work Experience

Ecommerce Manager at Lash V

July 31, 2024 - October 22, 2025

Developed and executed e-commerce strategies, maintained and optimized the e-commerce website, managed Google Ads and Meta Ads, collaborated with product teams on listings, implemented SEO/SEM strategies, coordinated with supply chain for stock, and worked with cross-functional teams to boost ROI.

Ecommerce Manager | Marketing Strategist at Hawk Access

July 1, 2024 - Present

Oversee the complete digital strategy, including website design, e-commerce product management, SEO optimization, and digital advertising. Ensure an engaging online presence, drive traffic, and optimize sales through targeted campaigns and continuous optimization.

Freelance eCommerce Expert at Fiverr

October 31, 2023 - October 22, 2025

Served 300+ clients worldwide with on-page SEO, complete store development across Shopify, WooCommerce, Magento, Prestashop, and other CMS platforms; set up Facebook/Instagram/TikTok Shops; managed dropshipping; built landing pages and email marketing campaigns; led leads generation efforts.

Software Engineer | Ecommerce Store Designer at Nested Logics Inc.

August 31, 2023 - October 22, 2025

Designed and implemented technical solutions to optimize e-commerce platforms, improved user experiences, and drove sales. Managed SEO strategies, led digital advertising campaigns (Google Ads, Facebook Ads, TikTok Ads) to maximize ROI, handled product integration, site performance, and Klaviyo email campaigns.

Ecommerce Specialist | E-commerce Manager at Intera Creative Technologies

April 30, 2020 - October 22, 2025

Conducted market research, managed and optimized e-commerce websites, ensured accurate product listings, implemented SEO strategies, planned and executed digital advertising campaigns, monitored ad performance, performed CRO and A/B testing, enhanced customer experience, and maintained CRM content.