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I am a results-driven marketing leader with 14+ years of experience in marketing and social media management, including 6 years as a CMO. I have led and scaled marketing teams of 15+ professionals while managing $10M+ in paid media investment, overseeing $1K-$15K in daily ad spend across major social platforms. I have consistently driven growth by combining performance marketing with brand-building to deliver measurable revenue and audience gains. I’ve achieved notable outcomes such as exceeding end-of-season revenue targets by 65%, growing an Instagram presence from 0 to 100,000 followers in 12 months, and building a 150,000 MRR subscriber base within 18 months. I’m excited to bring this blend of strategic leadership and hands-on execution to a forward-thinking, growth-focused company.…I am a results-driven marketing leader with 14+ years of experience in marketing and social media management, including 6 years as a CMO. I have led and scaled marketing teams of 15+ professionals while managing $10M+ in paid media investment, overseeing $1K-$15K in daily ad spend across major social platforms. I have consistently driven growth by combining performance marketing with brand-building to deliver measurable revenue and audience gains. I’ve achieved notable outcomes such as exceeding end-of-season revenue targets by 65%, growing an Instagram presence from 0 to 100,000 followers in 12 months, and building a 150,000 MRR subscriber base within 18 months. I’m excited to bring this blend of strategic leadership and hands-on execution to a forward-thinking, growth-focused company.

Dillon Lamb

Community Manager, Fractional CMO, Marketing Strategist, +5

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I am a results-driven marketing leader with 14+ years of experience in marketing and social media management, including 6 years as a CMO. I have led and scaled marketing teams of 15+ professionals while managing $10M+ in paid media investment, overseeing $1K-$15K in daily ad spend across major social platforms. I have consistently driven growth by combining performance marketing with brand-building to deliver measurable revenue and audience gains. I’ve achieved notable outcomes such as exceeding end-of-season revenue targets by 65%, growing an Instagram presence from 0 to 100,000 followers in 12 months, and building a 150,000 MRR subscriber base within 18 months. I’m excited to bring this blend of strategic leadership and hands-on execution to a forward-thinking, growth-focused company.…I am a results-driven marketing leader with 14+ years of experience in marketing and social media management, including 6 years as a CMO. I have led and scaled marketing teams of 15+ professionals while managing $10M+ in paid media investment, overseeing $1K-$15K in daily ad spend across major social platforms. I have consistently driven growth by combining performance marketing with brand-building to deliver measurable revenue and audience gains. I’ve achieved notable outcomes such as exceeding end-of-season revenue targets by 65%, growing an Instagram presence from 0 to 100,000 followers in 12 months, and building a 150,000 MRR subscriber base within 18 months. I’m excited to bring this blend of strategic leadership and hands-on execution to a forward-thinking, growth-focused company.

Available to hire

I am a results-driven marketing leader with 14+ years of experience in marketing and social media management, including 6 years as a CMO. I have led and scaled marketing teams of 15+ professionals while managing $10M+ in paid media investment, overseeing $1K-$15K in daily ad spend across major social platforms. I have consistently driven growth by combining performance marketing with brand-building to deliver measurable revenue and audience gains.

I’ve achieved notable outcomes such as exceeding end-of-season revenue targets by 65%, growing an Instagram presence from 0 to 100,000 followers in 12 months, and building a 150,000 MRR subscriber base within 18 months. I’m excited to bring this blend of strategic leadership and hands-on execution to a forward-thinking, growth-focused company.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Media Buyer at Vibe Kayaks

July 1, 2025 - Present

Leveraged KPIs and performance analytics to evaluate campaign success, optimize strategies, and drive continuous marketing improvements. Enhanced media spend effectiveness to drive broader audience engagement across multiple channels. Conducted audience segmentation and market analysis to inform targeted media buying decisions and improve conversion rates. Exceeded end-of-season marketing goals by 65% through strategic media buying and targeted campaign optimization.

Co-Founder and Senior Marketing Specialist at EarthBreeze.com

May 1, 2025 - October 22, 2025

Tracked industry trends and competitor activity to refine positioning and maintain a competitive edge. Led go-to-market strategy development, identifying growth opportunities in emerging markets. Executed multi-channel marketing strategies to drive brand awareness, lead generation, and revenue growth.

Co-founder and Chief Marketing Officer at Merchanteer Inc.

December 1, 2021 - October 22, 2025

Led all advertising efforts, managing over $10 million in cross-platform ad spend (Facebook, Instagram, Pinterest, Google, TikTok). Executed highly effective social media campaigns tailored to various distinct audiences that consistently delivered ROI and brand growth. Recruited, trained, and led a diverse marketing team of 10+ professionals, including videographers, photographers, content creators, influencers, and media buyers.

Co-Founder and Senior Marketing Specialist at EarthBreeze.com

November 1, 2019 - May 1, 2025

Co-founder and Chief Marketing Officer at Merchanteer Inc.

January 1, 2013 - December 1, 2021

Led all advertising efforts, managing over $10 million in cross-platform ad spend (Facebook, Instagram, Pinterest, Google, TikTok). Executed highly effective social media campaigns tailored to various audiences that delivered ROI and brand growth. Recruited, trained, and led a diverse marketing team of 10+ professionals, including videographers, photographers, content creators, influencers, and media buyers.

Co-Founder and Senior Marketing Specialist at EarthBreeze

January 1, 2019 - January 1, 2025

Scaled the brand's Instagram following from 0 to 100,000 followers within 12 months, driving engagement, community growth, and lead generation. Managed full-funnel marketing campaigns across multiple channels, including paid media with daily budgets of $1K-$15K to drive awareness, acquisition, conversion, and revenue growth. Led go-to-market strategy development, identifying growth opportunities in emerging markets and positioning the brand for long-term expansion. Tracked industry trends and competitor activity, refining brand positioning while maintaining a competitive edge. Executed integrated marketing strategies, aligning content, social, and performance campaigns to maximize reach and overall business impact.