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I am an experienced Email Marketing professional with 7 years of proven success in developing and executing email campaigns that drive engagement and conversions. I have a keen eye for design and industry trends. As a collaborative team player in retention marketing, I have contributed to consistently reaching the team's annual revenue targets and improving new subscriber KPIs.…

Lāsma Artmane

Digital Marketer, Marketing Strategist, Copywriter, +2

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I am an experienced Email Marketing professional with 7 years of proven success in developing and executing email campaigns that drive engagement and conversions. I have a keen eye for design and industry trends. As a collaborative team player in retention marketing, I have contributed to consistently reaching the team's annual revenue targets and improving new subscriber KPIs.…

Available to hire

I am an experienced Email Marketing professional with 7 years of proven success in developing and executing email campaigns that drive engagement and conversions. I have a keen eye for design and industry trends.

As a collaborative team player in retention marketing, I have contributed to consistently reaching the team’s annual revenue targets and improving new subscriber KPIs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Email Marketing Manager at Reva Group

September 1, 2025 - October 22, 2025

Responsible for end-to-end email marketing, from strategy to campaign execution and performance analysis. Developed future newsletter campaigns and subscriber engagement, planned regular deals and trigger-based campaigns, designed new newsletter concepts and landing pages, created weekly ad-hoc campaigns for online stores across multiple markets (UK, Netherlands, France). Created testing plans and optimized KPI performance; collaborated with design and copy teams; mentored junior staff; tracked engagement and deliverability; compiled results for leadership.

Remote Email Marketing Manager at Reva Group

February 1, 2025 - September 1, 2025

Improved quality of existing transactional mails and flows based on feedback from customer support. Based on A/B test results, implemented several new content ideas for onboarding flows that improved click rate by 20%. Created extra newsletter campaigns to drive conversions. Wrote texts for campaigns that performed well against AI-generated text. Worked on segmentation for special newsletters to maximize performance. Created new reporting in Excel used by other team members. Mapped ideas in a Miro board for brainstorming and campaign planning. Onboarded and mentored two new Email Marketing specialists.

Email Marketing Manager at The Customization Group

July 1, 2023 - October 22, 2025

Led campaign strategy from planning to performance analysis; developed subscriber engagement strategies; planned upcoming regular and seasonal campaigns; created new newsletter concepts and automation for upcoming markets; monitored KPI performance via Looker Studio; mentored junior teammates; copywriting for newsletters; ensured alignment with brand and cross-functional teams.

Email Marketing Manager at The Customization Group, Riga

January 1, 2017 - July 1, 2023

Created a regular sending strategy for ad-hoc campaigns based on A/B tests. Regularly added seasonal campaigns to diversify send-outs and keep users engaged. Developed and executed over 150 email campaigns per year, contributing to yearly revenue growth. Increased newsletter performance by adding personalization to regular newsletters. Led collaboration with IT and design teams on landing pages with augmented reality concepts. Mentored junior team members and contributed to best practices and guidelines. Acted as primary design advisor for CRM emails and advised on solutions for campaigns and automations.

Email Marketing Manager at The Customization Group

January 1, 2017 - July 1, 2023

Created a regular sending strategy of ad-hoc campaigns based on A/B tests; regularly added some seasonal campaigns to diversify sends and keep users engaged; developed and executed over 150 email campaigns per year, resulting in yearly revenue growth; increased newsletter performance and conversions by adding more personalization to regular newsletters; created new email templates and blocks that were regularly used for campaigns as they showed better performance; documented design guidelines for onboarding new employees; mentored junior team members and contributed to email marketing best practices and guidelines; served as the main design lead within the CRM team and advised others on email solutions.