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Hi, I’m Mikhail Puzanov, a Social Media Manager from Yerevan, Armenia, with 6+ years in digital marketing, social media, and storytelling. I’m now focusing on applying my expertise to the gaming industry and building engaging, data-driven campaigns that resonate with players worldwide. I’m experienced in developing creative strategies, video and static ad creatives, UGC and community content across TikTok, Instagram, YouTube, Discord, and Telegram. I deliver campaigns measured by engagement, CTR, CR, ROI, and LTV. Data-driven, trend-oriented, and passionate about games, I bring strong communication and leadership skills for a global B2C audience.…Hi, I’m Mikhail Puzanov, a Social Media Manager from Yerevan, Armenia, with 6+ years in digital marketing, social media, and storytelling. I’m now focusing on applying my expertise to the gaming industry and building engaging, data-driven campaigns that resonate with players worldwide. I’m experienced in developing creative strategies, video and static ad creatives, UGC and community content across TikTok, Instagram, YouTube, Discord, and Telegram. I deliver campaigns measured by engagement, CTR, CR, ROI, and LTV. Data-driven, trend-oriented, and passionate about games, I bring strong communication and leadership skills for a global B2C audience.

Mikhail Puzanov

Social Media Manager, Creative Producer, Project Manager, +2

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Hi, I’m Mikhail Puzanov, a Social Media Manager from Yerevan, Armenia, with 6+ years in digital marketing, social media, and storytelling. I’m now focusing on applying my expertise to the gaming industry and building engaging, data-driven campaigns that resonate with players worldwide. I’m experienced in developing creative strategies, video and static ad creatives, UGC and community content across TikTok, Instagram, YouTube, Discord, and Telegram. I deliver campaigns measured by engagement, CTR, CR, ROI, and LTV. Data-driven, trend-oriented, and passionate about games, I bring strong communication and leadership skills for a global B2C audience.…Hi, I’m Mikhail Puzanov, a Social Media Manager from Yerevan, Armenia, with 6+ years in digital marketing, social media, and storytelling. I’m now focusing on applying my expertise to the gaming industry and building engaging, data-driven campaigns that resonate with players worldwide. I’m experienced in developing creative strategies, video and static ad creatives, UGC and community content across TikTok, Instagram, YouTube, Discord, and Telegram. I deliver campaigns measured by engagement, CTR, CR, ROI, and LTV. Data-driven, trend-oriented, and passionate about games, I bring strong communication and leadership skills for a global B2C audience.

Available to hire

Hi, I’m Mikhail Puzanov, a Social Media Manager from Yerevan, Armenia, with 6+ years in digital marketing, social media, and storytelling. I’m now focusing on applying my expertise to the gaming industry and building engaging, data-driven campaigns that resonate with players worldwide.

I’m experienced in developing creative strategies, video and static ad creatives, UGC and community content across TikTok, Instagram, YouTube, Discord, and Telegram. I deliver campaigns measured by engagement, CTR, CR, ROI, and LTV. Data-driven, trend-oriented, and passionate about games, I bring strong communication and leadership skills for a global B2C audience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Russian

Fluent

English

Advanced

Work Experience

Creative Producer / Screenwriter at Independent / Freelancer

July 1, 2023 - Present

Reach 100K+ organic monthly impressions and steady follower growth by developing content plans, producing static and video/UGC social media creative, briefing designers and copywriters, and preparing SMO reports. Achieved 1.8K YouTube views without promo for a food delivery commerce, developing the concept and delivering an ad script.

Senior Account Manager at R:TA Digital Agency

July 1, 2023 - October 22, 2025

Delivered full-cycle digital projects (online & TV videos, social media, influencer marketing, special projects, and banners) and drove on-time launches by coordinating cross-functional teams of creatives, producers, media specialists, bloggers, and celebrities. Improved client NPS from 6 to 8 by managing day-to-day communications with key stakeholders. Increased Instagram audience by 20% and achieved 1M+ reach for Bonduelle by developing a 12-person content plan and influencer integrations. Expanded Coca-Cola campaigns by 70% reach and boosted project margins from 35% to 50% by optimizing workflows and resources. Delivered 1M+ social media views and 500K+ engagements for Coca-Cola brands by creating new content formats and cross-channel plans. Generated 10M+ YouTube views for an influencer campaign by briefing creators, supervising content production, and ensuring high-quality delivery. Delivered award-winning branded content for Coca-Cola and Rémy Cointreau (Rémy Martin, Cointreau)

Account Manager at Sokur & Partners

November 1, 2019 - October 22, 2025

Coordinated SMM strategies and day-to-day communications with clients, creative teams, and external partners, managing ORM projects and ensuring timely delivery of campaigns. Achieved a 35% budget increase for Jaguar Land Rover campaigns by launching a brand ambassador program and barter-based influencer collaborations, expanding campaign scope. Secured 3+ new clients and improved agency cash flow by ~$50K+ through the development of multiple SMM strategies for automotive brands. Increased Nissan Russia’s Instagram engagement by 40% and boosted DS/ Citroën brand awareness by coordinating cross-functional teams and executing integrated digital campaigns.

Screenwriter at Independent / Freelance

June 1, 2021 - Present

Started 2021-06-01; Delivered award-winning scripts (10+ festival awards) and applied screenwriting techniques to interactive storytelling, strengthening dialogue.

QA Tester (Games) at Independent / Freelance

September 1, 2024 - Present

Tested early builds of mini-games, identified and documented critical bugs with detailed bug reports, enhancing gameplay stability and user experience.

Game Writer at Independent / Additional Projects

September 1, 2024 - Present

Wrote scripts for mobile quest games, creating characters, lore, locations, and branching storylines.