Shena Septiani

coordinator / Para-esports at IE SPA - Indonesia Esports Association

Para-esports coordinator role spanning 2019–2021 and 2021–2026 periods.

Coordinator at IE SPA - Asian Para Games (Para-esports) 2019-2021 & 2021-2026

Coordinator in sports for para esports events; continued involvement across multiple cycles.

Content Executive at Hotlink (Projects / Freelance)

Content executive for Hotlink campaigns, overseeing online and offline content production and alignment with campaign goals.

Content Executive / Host (Freelance) at Hotlink

Content creation and live-stream management supporting online and offline campaigns; contributed to content strategy for Hotlink and related initiatives.

Content Lead / Freelance at Hotlink / AXIOO / Other Freelance Projects

Various content leadership roles including content executive for Hotlink, social media and content lead for events, and official host/podcaster duties for esports-related projects. Roles included content creation, livestream direction, and public-facing appearances.

Senior Content Executive at Gosu Gamers

Developed and implemented innovative content strategies for Gosu Gamers' social media platforms, increasing audience engagement and brand visibility. Wrote engaging captions for English-language audiences to connect with an international audience. Represented the organization at the Esports World Cup in Riyadh, producing content that reached over 1 million views. Led exclusive coverage of Valorant Champions, driving reach to millions and elevating the brand in the esports community. Achieved 100% organic growth on social channels and averaged over 3 million monthly profile visits on Instagram. Expanded Gosu Gamers' social presence, delivering a 10% engagement rate and generating 10M+ views in peak months.

Senior Content Executive at Gosu Gamers (Global Gaming Media)

Developed and implemented innovative content strategies for Gosu Gamers' social platforms; copywriting in English to engage an international audience; expanded audience reach; represented the organization at esports events; produced content pieces and exclusive coverage for major events to boost brand visibility.

Senior Content Executive at Gosu Gamers (Global Gaming Media) Vertex Tower, Singapore

Developed innovative content strategies for Gosu Gamers' social platforms, wrote engaging English captions for a global audience, and represented the organization at major esports events. Produced high-impact content that reached millions of viewers and significantly boosted organic growth and brand visibility.

Social Media Lead at International Female League

Season 2 social media leadership; guided content strategy and engagement initiatives for the Jakarta-based program.

Social Media Lead at International Female League Season 2

Led social media strategy and execution for an international esports-focused league; produced content to drive engagement and reach.

Content Lead / Floor Director at PONGO by AXIO

Led a 48-hour livestream content; directed on-site floor operations; collaborated with production and content teams.

Content Lead & Floor Director at PONGO by AXIOO

Led 48-hour livestream content and served as Floor Director for AXIOO's PONGO event in Jakarta.

Content Lead & Floor Director at PONGO by AXIOO

Led content and Floor direction for a 48-hour livestream event; oversaw content production and on-site coordination.

Marketing Manager at Nomina Games

Managed marketing campaigns across Web2 and Web3 platforms. Developed and implemented tailored metrics/KPIs for product lines to ensure strategic alignment with business goals. Planned and executed events and webinars; managed budgets and financial reporting; conducted market research and competitive analysis; led KOL campaigns and stakeholder communications; drove performance analytics and optimization. Achieved strong campaign results with a focus on data-driven decision making.

Marketing Manager at Nomina Games (Game Developer)

Managed marketing campaigns across Web2 and Web3 platforms; developed targeted KPIs for each product; conducted market research; planned events and webinars; managed budgets and generated financial reports; led KPI-driven optimization and partnerships with influencers; supported growth objectives.

Marketing Manager at Nomina Games

Managed marketing campaigns across web2 and web3 titles, developed product-specific KPIs, planned events (launches, webinars, conferences), budgeted marketing expenses, and analyzed performance to optimize campaigns.

Senior Marketing Executive (Part-Time) at Crypto / Web3 Company

Acted as the primary liaison between the crypto company and the game development studio, ensuring seamless collaboration and project execution. Led campaign strategy and execution, designing and implementing user acquisition programs to grow the user base. Planned and delivered monthly marketing campaigns with detailed performance reporting to stakeholders. Built influencer and livestream partnerships with KOLs to amplify brand awareness and engagement. Coordinated with C-level executives and external vendors to ensure alignment and efficient project delivery. Orchestrated online and offline event activations to enhance brand visibility and user engagement. Drove product development input by soliciting requests for new in-game features supporting user growth and improved gameplay experience. Managed budgets and KPIs, and developed performance metrics to measure campaign impact.

Senior Marketing Executive (Part-Time) at Creo Engine - List (Crypto / Web3 Company)

Served as the primary liaison between the crypto company and the game development studio, ensuring seamless collaboration and project execution. Designed and implemented user acquisition campaigns to drive growth in the user base. Built influencer partnerships with KOLs and livestreamers, coordinated event activations, and contributed to product feature requests to support growth.

Senior Marketing Executive (Part-Time) at Creo Engine - Lisk (Crypto / Web3 Company)

Acted as the primary liaison between the crypto company and the game development studio; designed and implemented user acquisition campaigns; built and analyzed monthly marketing campaigns; developed influencer partnerships; managed stakeholder communications; collaborated with external vendors; led event activations; contributed product development input for new features to support user growth.

Senior Marketing Executive (Part-Time) at Creo Engine - Listk (Crypto / Web3 Company)

Acted as the primary liaison between the crypto company and the game development studio to ensure seamless collaboration and project execution. Designed and implemented user acquisition campaigns, developed monthly marketing plans with detailed performance reporting, and partnered with KOLs and livestreamers to amplify brand awareness. Managed stakeholder communication and external vendors, planned online and offline events, and provided input for in-game feature requests to support growth and user experience.

Social Media Specialist at Ligame Esports TV

Managed multiple social media platforms, overseeing content creation, community engagement, and advertising campaigns. Developed and executed effective social media strategies to increase online presence. Monitored and analyzed social media metrics to inform content planning and improve outcomes. Collaborated cross-functionally with marketing and PR teams to ensure brand consistency.

Social Media Specialist at LigaMe Esports TV (Gaming Media / EO)

Managed multiple social media platforms; created engaging content; drove community engagement; monitored metrics to optimize performance; collaborated with cross-functional teams to align marketing and PR initiatives.

Social Media Specialist at Liga Esports TV (Gaming Media/EO)

Managed multiple social platforms, oversaw content creation and community engagement, and ran advertising campaigns. Developed and executed strategies that boosted engagement and expanded online presence; tracked performance metrics and collaborated with cross-functional teams.

Senior Marketing Executive at Bountie Holdings Pte. Ltd

Strategic Campaign Management; Production Process Oversight; Market Analysis and Insight; KPIs; KOL Campaigns; Stakeholder Communication; Delivered outstanding results and global recognition.

Senior Marketing Executive at Bountie Holdings Pte. Ltd (Web3 Esports Developer)

Led strategic campaigns and livestream partnerships; oversaw production workflows; measured marketing performance with KPIs; coordinated cross-functional teams; conducted post-mortems to improve future campaigns.

Senior Marketing Executive at Bountie Holdings Pte. Ltd (Web3 Esports Developer)

Delivered high-profile marketing campaigns to recruit and retain members, oversaw production processes (copy, design, artwork), identified target markets, and informed content/campaign planning with market insights. Conducted performance analyses and achieved strong results, including notable download targets for a web3 title.

Project Manager at Bigetron Esports

Led project planning, status reporting, and cross-functional leadership. Managed risk, budgets, and timelines; conducted post-mortems; drove continuous improvement of processes.

Project Manager at Bigetron Esports (SE Asia Esports Organization)

Led project planning for esports initiatives and events; managed cross-functional teams; defined scope, timelines, and budgets; monitored risks and implemented contingency plans; prepared status reports for stakeholders.

Project Manager at BigETron Esports (SE Asia Esports Organization)

Led planning of diverse projects (events, PR, academy initiatives, website, and social media). Maintained transparent status reporting, led cross-functional teams, defined scope, timelines, budgets, and managed risk with contingency plans. Implemented post-mortems to drive continuous improvement.

Coordinator at IE SPA

Para-eSports-related coordination and sports event support.

Led marketing strategy and campaigns; developed content strategies and growth initiatives; collaborated with cross-functional teams to drive audience expansion.

Marketing Manager at Bigetron Esports

Strategic campaign planning; social media management; event execution; market research; brand growth initiatives; optimized marketing spend; contributed to measurable brand improvements.

Marketing Manager at BigETron Esports

Strategic planning and execution across marketing initiatives; managed social media content and scheduling; produced scripts and briefs for content creators; oversaw captions, timelines, and brand-aligned content; contributed to merchandising strategies and sponsorship growth; achieved high reach and engagement metrics and helped elevate the brand globally.

Official Podcaster at GAME.LY

Hosted and produced podcast content for GAME.LY.

Official Podcaster at GAME.LY

Hosted official podcast series, coordinating with guests and audio production.

Official Host at Arena ID

Hosted events and produced related content; engaged with audiences and participants.

Content Writer at Bigetron Media

Produced engaging content for website and social media; managed media relations; drove traffic through content optimization and SEO; provided editorial leadership.

Official Host at AREN A ID

Hosted events and programs for esports/community events.

Content Writer at BigETron Media

Authored engaging content for the website and social media; managed media relations and press activities; performed traffic optimization and editorial oversight.

Content Writer at Esports Ability Indonesia (EBILITY ID)

Content creation and writing for esports initiatives.

Founder at Esports Ability Indonesia

Founding activity to promote esports abilities and development.

Founder at Esports Ability Indonesia / EBILITY ID

Founder leading initiatives to empower esports communities in Indonesia.

Founder at EBILITY ID - Esports Ability Indonesia

Founder establishing esports accessibility initiatives and programs in Indonesia.

Coordinator in Sports (Para-esports) at IE SPA - Indonesia Esports Association

Coordinated para-esports initiatives and sports events, including involvement with the Asian Para Games and ongoing para-esports programs.

Coordinator in Sports at IE SPA - Indonesia Esports Association / Para-esports

Coordinated para-esports activities and programs for IE SPA.

Coordinator in Sports at IE SPA - Asian Para Games (Para-esports)

Coordinated sports-related activities for the Asian Para Games; managed schedules, tasks, and collaboration with partners.

Coordinator in Sports at IE SPA - Indonesian Esports Association

Coordinated para-esports-related activities and programs; supported event operations and development of para-esports initiatives.

Crew at Kaninga Pictures

Crew for The World of Ghibli documentary production in Jakarta.

Crew at Kaningga Pictures - The World of Ghibli

Crew member contributing to production and storytelling for a Jakartan-based project.

Crew at Kaninga Pictures - The World of Ghibli

Crew member for Jakarta-based project; contributed to production workflow.