Account and Production Manager at HUTS Group

Client service lead and primary point of contact for UNILEVER brands – AXE, LUX, and TRESemmé. Responsible for budgeting and scheduling of 360° campaigns, including annual strategic planning and budget allocation. Account team management. Handling complex client issues. Oversaw all aspects of client communication, negotiations, and the briefing of creative teams across a diverse range of deliverables: production projects, BTL activities, trade activations, influencer and digital campaigns, plug-ins, and event partnerships. Managed post-production processes for clients such as A1, Nestlé (KitKat), and Technopolis, ensuring high-quality deliverables in full compliance with brand guidelines and campaign objectives.

Manager Influencers at HUTS Group

Led the end-to-end management of influencer campaigns for UNILEVER brands – AXE, LUX, and TRESemmé. Oversaw client communication and servicing, influencer identification and negotiation, budgeting, scheduling, and briefing processes. Coordinated post-production of campaign materials and ensured complete organization, execution, and performance tracking of all campaign components. Prepared detailed campaign reports and analytics, providing clients with actionable insights and recommendations for future activations.

Producer at Timeless Production Group

Line Producer for "The Taste of Bulgaria" – BTV, Seasons 3 & 4. Unit Production Manager for various commercials. Oversaw full project and team management, including budgeting, scheduling, casting, fittings, and partner coordination. Led the recruitment and selection of creative teams for production projects. Handled PPMs and new business development – from concept creation to bidding. Managed co-production communication, secured Sustainable Production Certification, and oversaw contract processes including copyright clearance.

PR and CEO assistant at Athlon DPS

Organized high-value team-building events, including internal and international company gatherings. Planned and executed special corporate events, ensuring alignment with company goals and culture. Managed office operations and maintained effective communication with internal teams and media contacts. Supervised and coordinated the work of multiple support teams, including HR, office management, and cleaning staff.

Editor in Chief and Operations Manager at Sofia Live / Webground

Managed creative media content and oversaw direct client sales. Led and coordinated editorial and creative teams, including budgeting and scheduling of campaigns with a strong focus on digital campaign planning. Developed monthly content and media plans, and managed communication with external contributors, including their selection and commissioning.

Sales – Direct Clients at Sofia Live / Webground

Sales – direct clients, including identification of new business opportunities. Campaign planning and execution in coordination with the editorial team. Management of banner campaigns and advertorial materials, ensuring effective delivery aligned with content strategy and client goals.