Available to hire
I’m Florence Gobert, a Brussels-based creative director and graphic designer passionate about turning ideas into simple, beautiful, and meaningful visuals. I guide projects from art direction to copywriting and video production, blending strategy with hands-on craft to deliver end-to-end campaigns.
Over the years I’ve collaborated with brands and agencies like Delhaize, Nestlé Water, Intradel, TBWA Worldwide and AIR Brussels, leading art direction, design, photo shoots and social media content. I enjoy translating complex briefs into clear, engaging stories through thoughtful design and storytelling.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
French
Fluent
English
Advanced
Dutch
Intermediate
Work Experience
Art Director and Graphic Designer at AdRetail (Brussels, Belgium)
October 1, 2025 - October 22, 2025Art direction and graphic design for clients including Carrefour and Tom&Co; creative conception, graphic design, and shooting supervision.
Owner at Freelance / Self-employed
December 31, 2018 - October 22, 2025Managed and supported several advertisers on art direction, graphic design, and creative conception; clients included Be Hockey, One Candles, Serijakala (advertising savings actions).
Art Director and Graphic Designer at TBWA Worldwide (Brussels, Belgium)
August 1, 2020 - October 22, 2025Campaign conception, folder creation, photo shoots, and digital approach for Delhaize.
Art Director and Graphic Designer for Delhaize at AIR Brussels (Brussels, Belgium)
September 30, 2017 - October 22, 2025Delhaize campaign conception, folder, photo shooting, digital approach, year-end magazine.
Art Director and Graphic Designer at 4sales (Wavre, Belgium)
June 1, 2015 - October 22, 2025Art direction for Intradel, Nestlé Water, public services, L'Oréal, Fost Plus, and other clients.
Art Director and Graphic Designer at G&CO Belgium
November 1, 2011 - October 22, 2025BMW, Mini, Exki, public services, Restauration Nouvelle, and other brand work.
Art Director at Ammirati Puris Lintas - Lowe Belgium
January 1, 1997 - October 22, 2025Advertising and creative direction for major brands in Belgium.
Art Director at DMB&B Belgium
January 1, 1995 - October 22, 2025Work-study program focused on art direction and campaign development.
Art Director and Graphic Designer at Independent / Freelance
October 1, 2025 - October 22, 2025Collaborated with clients such as Carrefour and Tom & Co to deliver innovative graphic solutions. Conceptualised and executed compelling creative designs that captured client vision. Produced high-quality graphic designs tailored to brand standards. Oversaw photo shoots, ensuring adherence to creative direction.
Art Director / Graphic Designer at Man - A Couple Of Breaths
April 1, 2018 - October 22, 2025Engaged with small clients including Be Hockey, One Candles, and Serija Kalà, driving impactful advertising initiatives. Directed art projects, providing guidance and support to various advertisers. Executed graphic design projects that unified brand identity and enhanced visibility. Engineered creative concepts that resonated with target audiences.
Art Director and Graphic Designer at TBWA Worldwide Brussels
August 1, 2020 - October 22, 2025Pioneered campaign concepts for Delhaize, including folder design and digital strategies, elevating client engagement. Orchestrated photo shoots and curated visual content for end-of-year magazines, enhancing brand narrative.
Art Director and Graphic Design at Air Brussels
September 1, 2017 - October 22, 2025Art direction for Delhaize; drove campaign ideation for Delhaize, including folder designs, digital strategies, and photo shoots that highlighted brand offerings.
Art Director and Graphic Design at GCO Brussels
November 1, 2011 - October 22, 2025Formulated innovative design solutions for prominent clients including BMW, Mini, and Exki, reinforcing their market presence.
Art Director at Lowe Brussels
January 1, 1997 - October 22, 2025Championed the creative direction for Unilever products such as Igloo and Bifi, delivering designs that resonated with consumer interests.
Art Director at DMB&B Brussels
January 1, 1995 - October 22, 2025Work-study program in creative design and advertising.
Art Director and Graphic Designer at AddRetail
October 1, 2025 - October 23, 2025Art direction, graphic design, creative conception, shooting supervision and end-to-end campaigns for major retailers (Carrefour, Tom&Co) and digital/print collateral.
Owner / Creative Director at A Couple Of Breaths
January 1, 2018 - October 23, 2025Managed and supported several advertisers, delivering art direction and graphic design for various small clients (Be Hockey, One Candles, Serijakala) and overseeing creative concepts.
Art Director and Graphic Designer at TBWA Worldwide
August 1, 2020 - October 23, 2025Campaign conception, folder development, photo shoots, digital approach; end-of-year magazine work for Delhaize.
Art Director and Graphic Designer for Delhaize at AIR Brussels
September 1, 2017 - October 23, 2025Campaign conception, folder development, photo shoots, digital approach, year-end magazine campaigns for Delhaize.
Art Director and Graphic Designer at 4sales
June 1, 2015 - October 23, 2025Art direction and graphic design for multiple clients including Intradel, Nestlé Water, public services, L'Oréal, Fos Plus.
Art Director and Graphic Designer at G&CO Belgium
November 1, 2011 - October 23, 2025Creative leadership across campaigns for BMW, Mini, Exki, public services, and other clients.
Art Director at Ammirati Puris Lintas - Lowe Belgium
January 1, 1997 - October 23, 2025Art direction for major consumer brands and integrated campaigns.
Art Director at DMB&B Belgium
January 1, 1995 - October 23, 2025Art director work-study program delivering creative direction for clients including Unilever products Iglo, Aïki, Bifi, and more.
Art Director and Graphic Designer at AdRetail
October 1, 2025 - October 24, 2025Art direction and graphic design for clients including Carrefour and Tom&Co; responsible for creative conception, overall design direction, and supervising photography shoots.
Owner at M'an - A Couple Of Breaths
December 31, 2018 - October 24, 2025Owner of a freelance studio; managed and supported several advertisers with art direction, graphic design, and creative conception for small clients such as Be Hockey, One Candles, and Serijakala (advertising savings actions).
Art Director and Graphic Designer at TBWA Worldwide
August 1, 2020 - October 24, 2025Campaign conception for Delhaize; folder design, photo shoots, digital approach, and end-of-year magazine work.
Art Director and Graphic Designer at AIR Brussels
September 1, 2017 - October 24, 2025Delhaize campaigns including campaign conception, folder design, photography, digital approach, and year-end magazine.
Art Director and Graphic Designer at 4sales
June 1, 2015 - October 24, 2025Collaborated on campaigns for Intradel, Nestlé Water, Public Services, L'Oréal, Fos Plus, and other clients.
Art Director and Graphic Designer at G&CO Belgium
November 1, 2011 - October 24, 2025Worked with BMW, Mini, Exki, Public Services, and Restauration Nouvelle among others.
Art Director at Ammirati Puris Lintas - Lowe Belgium
January 1, 1997 - October 24, 2025Early career role focusing on art direction for major clients.
Art Director at DMB&B Belgium
January 1, 1995 - October 24, 2025Art director in a work-study program to develop cross-functional advertising campaigns.
Communication Specialist at AddRetail
October 1, 2025 - October 1, 2025Art director and Graphic Design. Creative Conception; end-to-end development including digital Graphic Design; Shooting supervision.
Art Director and Graphic Design at TBWA Worldwide
August 1, 2020 - August 1, 2020Campaign conception and creative strategy for Delhaize: Folder, photo shooting, digital approach.
Art Director and Graphic Design at AIR Brussels
September 1, 2017 - September 1, 2017Art director and Graphic Design for Delhaize: campaign conception, Folder, photo shooting, digital approach, magazine end of year.
Art Director and Graphic Design at 4sales
June 1, 2015 - June 1, 2015End-to-end design work for Intradel, Nestlé Water, Public services, L’Oréal, Fost Plus, and other clients.
Art Director and Graphic Design at G&CO Belgium
November 1, 2011 - November 1, 2011Art direction and graphic design for clients including Intradel, Nestlé Water, Public services, L’Oréal, Fost Plus, and more.
Art Director and Graphic Design at Ammirati Puris Lintas - Lowe Belgium
January 1, 1997 - January 1, 1997Art director and graphic design for Unilever products such as Iglo, Aïki, Bifi, and others.
Art Director (work-study program) at DMB&B Belgium
January 1, 1995 - January 1, 1995Art director work-study program.
Communication Specialist at AddRetail
August 1, 2020 - October 1, 2025Art director and Graphic Design; Creative Conception; end to end development including digital graphic design; shooting supervision.
Art Director and Graphic Designer at TBWA Worldwide
October 1, 2017 - August 1, 2020Campaign conception and creative strategy for Delhaize: Folder, photo shooting, digital approach.
Art Director and Graphic Designer at AIR Brussels
August 1, 2015 - September 1, 2017Delhaize campaigns: campaign conception, Folder, photo shooting, digital approach, magazine end of year.
Art Director and Graphic Designer at 4sales
November 1, 2011 - June 1, 2015Clients include Intradel, Nestlé Water, Public services, L’Oréal, Fost Plus, …
Art Director and Graphic Designer at G&CO Belgium
January 1, 2003 - November 1, 2011BMW, Mini, Exki, Public services, Restauration Nouvelle, …
Art Director and Graphic Designer at Ammirati Puris Lintas - Lowe Belgium
January 1, 1995 - January 1, 1997Unilever products Iglo, AÏki, Bifi, …
Art Director (work-study program) at DMB&B Belgium
September 1, 1993 - January 1, 1995Art Director and Graphic Design at TBWA\Worldwide
October 1, 2017 - August 1, 2020Delhaize campaign conception and creative strategy: folder, photo shooting, digital approach.
Art Director and Graphic Design at AIR Brussels
August 1, 2015 - September 1, 2017Delhaize campaign conception, folder, photo shooting, digital approach, magazine end of year.
Art Director and Graphic Design at 4sales
November 1, 2011 - June 1, 2015Intradel, Nestlé Water, Public services, L’Oréal, Fost Plus, ...
Art Director and Graphic Design at G&CO Belgium
January 1, 2003 - November 1, 2011BMW, Mini, Exki, Public services, Restauration Nouvelle, ...
Art Director and Graphic Design at Ammirati Puris Lintas - Lowe Belgium
January 1, 1995 - January 1, 1997Unilever products Iglo, Aïki, Bifi, ...
Art Director at DMB&B Belgium
September 1, 1993 - January 1, 1995Art director work-study program
Education
Superior Art Graphic School at Nîmes, France
September 1, 1985 - June 1, 1989Master in Creative Communication at Montpellier, France
September 1, 1990 - June 1, 1995Master in Creative Communication at Espace Sente, Montpellier, France
September 1, 1990 - June 1, 1995High School Diploma in Graphic Design at Lycée Camargues, Nîmes, France
September 1, 1985 - June 1, 1989Diploma in Graphic Arts at Superior Art Graphic School, Nîmes
September 1, 1985 - June 1, 1989Master in Creative Communication at Lycée Camargues Espace Sentein, Montpellier
September 1, 1990 - June 1, 1995Art School Diploma at Superior Art Graphic School, Nîmes
September 1, 1985 - June 1, 1989Master in Creative Communication at Lycée Camargues Espace Sentein, Montpellier
September 1, 1990 - June 1, 1995Master at Espace sentein
September 1, 1990 - June 1, 1995Graphic Design Diploma at Lycée Camargues (Nîmes)
September 1, 1985 - June 1, 1989Master in Creative Communication at Espace sentein
September 1, 1990 - June 1, 1995 at Montpellier Lycée Camargues (Nîmes)
September 1, 1985 - June 1, 1989Superior Art Graphic School at Nîmes
January 11, 2030 - December 3, 2025Master in Creative Communication at Espace sentein
September 1, 1990 - June 1, 1995Superior Art Graphic School at Lycée Camargues, Nîmes
September 1, 1985 - June 1, 1989Qualifications
Industry Experience
Retail, Consumer Goods, Financial Services, Manufacturing, Media & Entertainment, Professional Services, Software & Internet, Other
Personal project for a bakery. Logo design and adaptation of the graphic identity to different media.
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