Hello! I’m Fatima Cassama, a marketing professional with a solid background in paid media, performance marketing, and communications. I excel at planning, executing, and optimizing digital campaigns across channels to deliver measurable results. I’m passionate about data-driven storytelling, close collaboration with clients, and turning insights into growth for global brands. I thrive in fast-paced environments and enjoy driving brand narratives from concept to delivery.

Fátima Cassama

Hello! I’m Fatima Cassama, a marketing professional with a solid background in paid media, performance marketing, and communications. I excel at planning, executing, and optimizing digital campaigns across channels to deliver measurable results. I’m passionate about data-driven storytelling, close collaboration with clients, and turning insights into growth for global brands. I thrive in fast-paced environments and enjoy driving brand narratives from concept to delivery.

Available to hire

Hello! I’m Fatima Cassama, a marketing professional with a solid background in paid media, performance marketing, and communications. I excel at planning, executing, and optimizing digital campaigns across channels to deliver measurable results.

I’m passionate about data-driven storytelling, close collaboration with clients, and turning insights into growth for global brands. I thrive in fast-paced environments and enjoy driving brand narratives from concept to delivery.

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Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Beginner

Work Experience

Marketing & Communications Consultant at Win Plus
October 1, 2024 - Present
Support the planning and execution of digital communications strategies. Managed content creation for social media, websites, and email marketing. Assisted in campaign monitoring, reporting, and optimization. Participated in development of branding and digital marketing projects.
Junior Marketing Program Manager at Win Plus
October 1, 2024 - October 22, 2025
Managed client requirements; Provided marketing brochures and products upon request; Assisted in the planning and execution of marketing campaigns, including email marketing and print advertising; Monitored and managed customer feedback, inquiries, and issues.
Junior Marketing Program Manager at Win Plus
October 1, 2024 - Present
Supported planning and execution of digital communications strategies. Managed content creation for social media, websites, and email marketing. Assisted in campaign monitoring, reporting, and optimization. Developed and executed paid and organic digital marketing campaigns across multiple platforms. Managed Google Ads and social media advertising.
Junior Marketing Program Manager at Win Plus
October 1, 2024 - October 22, 2025
Digital marketing professional with a solid background in performance marketing, paid media, and communications. Experienced in managing digital campaigns, social media, content development, analytics.
Marketing & Communications Consultant at Win Plus - Lisbon
October 1, 2024 - Present
Support the planning and execution of digital communications strategies. Managed content creation for social media, websites, and email marketing. Assisted in campaign monitoring, reporting, and optimization. Participated in development of branding and digital marketing projects. Managed events, promotional activities, and newsletters, ensuring alignment with client objectives.
Junior Marketing Program Manager at Win Plus - Lisbon
October 1, 2024 - October 22, 2025
Digital marketing professional with a solid background in performance marketing, paid media, and communications; experienced in managing digital campaigns, social media, content development, and analytics. Proficient in Google Ads, Google Analytics, SEO, and campaign optimization; able to identify growth opportunities and implement strategic solutions; recognized for creativity, adaptability, and problem-solving skills.
Marketing Specialist at Arvato - Heijen, Netherlands
March 31, 2024 - October 22, 2025
Managing client requirements; planning and execution of marketing campaigns, including email marketing and print advertising; creating marketing materials; monitoring and addressing customer feedback and inquiries.
Administrative Assistant at CGI - Business Advisory Services
July 31, 2023 - October 22, 2025
Executing administrative responsibilities related to the Corporate Credit, Leasing, and Auto Credit operations of Caixa Geral de Depósitos.
Administrative Assistant at Caixa Geral de Depósitos
July 1, 2023 - October 22, 2025
Executing administrative responsibilities related to corporate credit, leasing, and auto credit operations.
Junior Marketing Program Manager / BPO Assistant at CGI - Business Advisory Services
July 1, 2023 - October 22, 2025
Managing client requirements; providing marketing brochures and products upon request. Assisting in the planning and execution of marketing campaigns, including email marketing and print advertising. Monitoring and managing customer feedback, inquiries, and issues.

Education

Bachelor's Degree in Marketing, Advertising, and Public Relations at IADE - Faculdade de Design, Tecnologias e Comunicação
January 1, 2014 - January 1, 2019
Master of Design and Advertising at IADE - Faculdade de Design, Tecnologias e Comunicação
January 1, 2020 - January 1, 2022
Master of Design and Advertising at IADE Faculdade de Design, Tecnologia e Comunicação
January 1, 2020 - January 1, 2022
Bachelor's Degree in Marketing, Advertising, and Public Relations at Universidade Europeia
January 1, 2014 - January 1, 2019
Bachelor's Degree in Marketing, Advertising, and Public Relations at Universidade Europeia
January 1, 2014 - December 31, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Other