Available to hire
Hi, I’m Olga Lantsov. I’m a Brand & Digital Design Lead and Art Director with 10+ years of experience crafting digital-first brand systems and marketing campaigns for global tech and product companies. I specialize in scalable brand identities, visual systems, and cross-channel campaign design, working closely with product, marketing, and development teams from concept to launch. I love turning complex ideas into clear, scalable visuals that drive measurable results.
In my work, I lead and mentor design teams to deliver cohesive brand experiences across product, marketing, and retail touchpoints. I’m passionate about design systems, identity creation, and immersive brand experiences that resonate with audiences at every stage of the customer journey.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Russian
Fluent
Work Experience
Lead Art Director at Loadstone / Retail Rocket
August 1, 2025 - October 22, 2025Led and guided the creative team throughout branding and visual design projects. Developed complete branding and brand architecture for two companies, including five product solutions. Personally created key brand assets and ensured cohesive visual communication across platforms.
Art Director at Inty
August 1, 2024 - October 22, 2025Art direction and design for interactive installations for Sberbank and T1. Led multimedia projects for exhibitions and events, managed design team. Delivered high-quality visual content and ensured cohesive visitor experience.
Lead Designer at Semrush
May 1, 2023 - October 22, 2025Led design and art direction for brand campaigns and product visuals, ensuring alignment with Semrush’s identity. Developed design systems and creative concepts for product applications and marketing materials. Presented concepts to stakeholders and mentored designers, collaborating with cross-functional teams for integrated solutions.
Senior Designer at PicsArt
August 1, 2022 - October 22, 2025Participated in rebranding, developing key visuals, campaign creatives, and landing pages. Led concept and visual asset creation for major advertising projects, including Unboring Boring in Oregon. Mentored designers and presented ideas to stakeholders, maintaining high standards across all deliverables.
Senior Designer at Alfa-Bank
October 1, 2019 - October 22, 2025Participated in Alfa-Bank rebranding, developing visual concepts for campaigns, events, and internal brands. Created print and web design assets to support marketing and communications.
Senior Designer at Soyuzmultfilm
September 1, 2018 - October 22, 2025Participated in branding and visual design for animation studio projects.
Junior Art Director at KidZania
September 1, 2017 - October 22, 2025Supported design of brand assets and experiences for KidZania's global network.
Junior Art Director at Leo Burnett
May 1, 2016 - October 22, 2025Assisted design team on campaigns and brand communications.
Lead Art Director at Loadstone / Retail rocket
September 1, 2024 - August 1, 2025Led and guided the creative team throughout branding and visual design projects. Developed complete branding and brand architecture for two companies, including five product solutions. Personally created key brand assets and ensured cohesive visual communication across platforms.
Art Director at Inty
September 1, 2023 - August 1, 2024Art direction and design for interactive installations for Sberbank and T1. Led multimedia projects for exhibitions and events, managed design team. Delivered high-quality visual content and ensured cohesive visitor experience.
Lead Designer at Semrush
September 1, 2022 - May 1, 2023Led design and art direction for brand campaigns and product visuals, ensuring alignment with Semrush’s identity. Developed design systems and creative concepts for product applications and marketing materials. Presented concepts to stakeholders and mentored designers, collaborating with cross-functional teams for integrated solutions.
Senior Designer at PicsArt
November 1, 2020 - August 1, 2022Participated in rebranding, developing key visuals, campaign creatives, and landing pages. Led concept and visual asset creation for major advertising projects, including Unboring Boring in Oregon. Mentored designers and presented ideas to stakeholders, maintaining high standards across all deliverables.
Senior Designer at Alfa-Bank
October 1, 2018 - October 1, 2019Participated in Alfa-Bank rebranding, developing visual concepts for campaigns, events, and internal brands. Created print and web design assets to support marketing and communications.
Senior Designer at Soyuzmultfilm
October 1, 2017 - September 1, 2018Senior designer contributing to branding and visual concepts for campaigns and exhibitions.
Junior Art Director at KidZania
June 1, 2016 - September 1, 2017Junior art director contributing to visual identity and event design.
Junior Art Director at Leo Burnett
June 1, 2015 - May 1, 2016Junior art director working on branding and campaigns.
Art Director at Loadstone / Retail rocket
September 1, 2023 - August 1, 2024Led art direction and design for interactive installations and multimedia exhibitions for clients including Sberbank and T1. Managed design production and coordinated a cross-disciplinary creative team of 4 designers. Delivered immersive visual experiences ensuring a cohesive brand and visitor journey.
Designer at Leo Burnett
June 1, 2015 - May 1, 2016Designer contributing to brand identities, campaigns, and design systems for various clients at Leo Burnett.
Education
Graphic Design at British Higher School of Art and Design
January 1, 2013 - January 1, 2015Project Management at State University of Management
January 1, 2001 - January 1, 2006Project Management at Skillbox
January 1, 2023 - January 1, 2023Web & UX Design at Bang Bang Education
January 1, 2022 - January 1, 2022Motion Design at Zerno
January 1, 2021 - January 1, 2021Cinema 4D + Typography at TYPE Design Workshop
January 1, 2017 - January 1, 2017Type Design at T24
January 1, 2015 - January 1, 2015Graphic Design at British Higher School of Art and Design
January 1, 2013 - January 1, 2015 at State University of Management
January 1, 2001 - January 1, 2006Project Management at Skillbox
January 1, 2023 - January 1, 2023Web & UX design at Bang Bang Education
January 1, 2022 - January 1, 2022Motion Design at Zerno
January 1, 2021 - January 1, 2021Cinema 4D+Typography at TYPE Design workshop
January 1, 2017 - January 1, 2017Type Design at T24
January 1, 2015 - January 1, 2015Graphic Design at British Higher School of Art and Design
January 1, 2013 - January 1, 2015Project Management at State University of Management
January 1, 2001 - January 1, 2006Graphic Design at British Higher School of Art and Design
January 1, 2013 - January 1, 2015Project Management at State University of Management
January 1, 2001 - January 1, 2006Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Retail, Professional Services, Education, Financial Services, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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