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Hi, I’m Antonio, a data scientist focused on consumer analytics and loyalty optimization across three continents. I leverage ML to drive business growth and deliver measurable impact, including revenue uplift and retention improvements. I’ve collaborated cross-functionally with engineering, product, and marketing to deploy 5+ ML models and guide B2C growth for brands like The North Face, Vans, and Timberland. I’m passionate about turning data into actionable strategies that move the business forward.…Hi, I’m Antonio, a data scientist focused on consumer analytics and loyalty optimization across three continents. I leverage ML to drive business growth and deliver measurable impact, including revenue uplift and retention improvements. I’ve collaborated cross-functionally with engineering, product, and marketing to deploy 5+ ML models and guide B2C growth for brands like The North Face, Vans, and Timberland. I’m passionate about turning data into actionable strategies that move the business forward.

Antonio Maroño Carballeira

Data Scientist, AI Strategy Consultant, AI Ethics Consultant, +5

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Hi, I’m Antonio, a data scientist focused on consumer analytics and loyalty optimization across three continents. I leverage ML to drive business growth and deliver measurable impact, including revenue uplift and retention improvements. I’ve collaborated cross-functionally with engineering, product, and marketing to deploy 5+ ML models and guide B2C growth for brands like The North Face, Vans, and Timberland. I’m passionate about turning data into actionable strategies that move the business forward.…Hi, I’m Antonio, a data scientist focused on consumer analytics and loyalty optimization across three continents. I leverage ML to drive business growth and deliver measurable impact, including revenue uplift and retention improvements. I’ve collaborated cross-functionally with engineering, product, and marketing to deploy 5+ ML models and guide B2C growth for brands like The North Face, Vans, and Timberland. I’m passionate about turning data into actionable strategies that move the business forward.

Available to hire

Hi, I’m Antonio, a data scientist focused on consumer analytics and loyalty optimization across three continents. I leverage ML to drive business growth and deliver measurable impact, including revenue uplift and retention improvements.

I’ve collaborated cross-functionally with engineering, product, and marketing to deploy 5+ ML models and guide B2C growth for brands like The North Face, Vans, and Timberland. I’m passionate about turning data into actionable strategies that move the business forward.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

Galician

Fluent

English

Fluent

Italian

Fluent

Portuguese

Fluent

Catalan; Valencian

Fluent

Work Experience

Data Scientist at VF Corporation

September 1, 2023 - Present

Managing complex data sets for operational and exploratory analyses, data mining and machine learning modeling to provide actionable business insights. Collaborates closely with Data Science and Data Engineering teams and acts as a key advisor on B2C growth strategy, including loyalty programs, CRM targeting, and customer base audits to identify long-term improvement opportunities.

Data Scientist at Poda Digital (contingent for CaixaBank)

February 28, 2023 - October 22, 2025

Extracting insights, defining KPIs and driving projects related to in-app use.

Consumer Data Scientist at VF Corporation

September 1, 2025 - September 1, 2025

Designed customer lifetime value models informing loyalty program strategy, increasing repeat purchase rate by 7%, reducing churn by 12%, and reducing abandoned carts by 5%. Led cross-functional collaboration with Data Engineering and DevOps to productize 5+ ML models, reducing deployment time by 6 weeks. Deployed regular cost–benefit analyses to advise B2C growth strategy for The North Face, Vans, and Timberland.

Data Scientist at Poda Digital (contingent for CaixaBank)

February 1, 2023 - February 1, 2023

Analyzed in-app user behavior for 3M+ customers using SQL and Excel, identifying key friction points. Delivered actionable insights that informed product roadmaps, boosting user engagement by 15%.

Data Scientist at VF Corporation

September 1, 2025 - September 1, 2025

Designed CLV models informing loyalty program strategy, increasing repeat purchase rate by 7%, reducing churn by 12%, and reducing abandoned carts by 5%. Led cross-functional collaboration with Data Engineering and DevOps to productionize 5+ ML models, reducing deployment time by 6 weeks. Deployed regular CBA analyses to advise B2C growth for brands (The North Face, Vans, Timberland).

Education

BSc in Mathematical Engineering in Data Science at Universitat Pompeu Fabra, Barcelona, Spain

January 1, 2019 - January 1, 2024

MSc in Data Science (exchange) at Università Sapienza di Roma, Rome, Italy

March 1, 2022 - October 22, 2025

90 ECTS coursework in Business Economics, Microeconomics, Macro Economics, Accounting at Universidad Nacional de Educación a Distancia (UNED)

January 1, 2020 - January 1, 2022

BSc in Mathematical Engineering in Data Science at Universitat Pompeu Fabra (UPF), Barcelona, Spain

January 1, 2019 - January 1, 2024

Exchange Program: MSc in Data Science at Università La Sapienza, Rome, Italy

March 1, 2022 - June 1, 2022

BSc Economics at Universidad Nacional de Educación a Distancia (UNED), Remote

January 1, 2020 - January 1, 2022

BSc in Mathematical Engineering in Data Science at Universitat Pompeu Fabra

January 1, 2019 - January 1, 2024

MSc in Data Science at Università La Sapienza

March 1, 2022 - July 1, 2022

BSc in Innovation at NTU ST, Taipei, Taiwan

March 1, 2023 - July 1, 2023

BSc in Economics at Universidad Nacional de Educación a Distancia

January 1, 2020 - January 1, 2022