Antonio Maroño Carballeira
Hi, I’m Antonio, a data scientist focused on consumer analytics and loyalty optimization across three continents.
About
Hi, I’m Antonio, a data scientist focused on consumer analytics and loyalty optimization across three continents. I leverage ML to drive business growth and deliver measurable impact, including revenue uplift and retention improvements.
I’ve collaborated cross-functionally with engineering, product, and marketing to deploy 5+ ML models and guide B2C growth for brands like The North Face, Vans, and Timberland. I’m passionate about turning data into actionable strategies that move the business forward.
- 3 years' experience
- Joined October 2025
Skills· 16
Languages
- Spanish; CastilianFluent
- GalicianFluent
- EnglishFluent
- ItalianFluent
- PortugueseFluent
- Catalan; ValencianFluent
Industry experience
- Retail
- Consumer Goods
- Manufacturing
- Professional Services
- Software & Internet
- Media & Entertainment
More experts in Barcelona, Spain
- AI Ethics Consultants for hire in Barcelona, Spain
- AI Strategy Consultants for hire in Barcelona, Spain
- Content Creators for hire in Barcelona, Spain
- Data Analysts for hire in Barcelona, Spain
- Data Scientists for hire in Barcelona, Spain
- Marketing Analysts for hire in Barcelona, Spain
- Marketing Strategists for hire in Barcelona, Spain
- Project Managers for hire in Barcelona, Spain
Work experience· 5 roles
Designed CLV models informing loyalty program strategy, increasing repeat purchase rate by 7%, reducing churn by 12%, and reducing abandoned carts by 5%. Led cross-functional collaboration with Data Engineering and DevOps to productionize 5+ ML models, reducing deployment time by 6 weeks. Deployed regular CBA analyses to advise B2C growth for brands (The North Face, Vans, Timberland).
Designed customer lifetime value models informing loyalty program strategy, increasing repeat purchase rate by 7%, reducing churn by 12%, and reducing abandoned carts by 5%. Led cross-functional collaboration with Data Engineering and DevOps to productize 5+ ML models, reducing deployment time by 6 weeks. Deployed regular cost–benefit analyses to advise B2C growth strategy for The North Face, Vans, and Timberland.
Managing complex data sets for operational and exploratory analyses, data mining and machine learning modeling to provide actionable business insights. Collaborates closely with Data Science and Data Engineering teams and acts as a key advisor on B2C growth strategy, including loyalty programs, CRM targeting, and customer base audits to identify long-term improvement opportunities.
Education· 10
Certifications and awards· 13
Hire Antonio Maroño Carballeira today
Post a job and invite Antonio, or contact them directly. No hidden commission.