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Hello! I’m Giacomo Disabato, a Paid Social Media Manager with 7+ years of experience planning and managing paid and organic campaigns across Meta, Instagram, TikTok and YouTube. I’ve built market-specific strategies across EU regions, driving engagement and ROI through data-driven optimizations. I’m fluent in Italian, English and Spanish, and I’m currently learning German. I specialize in social media management for Meta, YouTube and TikTok; paid ads on Meta, Google and YouTube; content strategy and performance analysis; compliance and legal frameworks; stakeholder and client management; AI content creation tools; and analytics. I collaborate across teams and agencies to deliver measurable results while maintaining brand consistency and regulatory compliance.…Hello! I’m Giacomo Disabato, a Paid Social Media Manager with 7+ years of experience planning and managing paid and organic campaigns across Meta, Instagram, TikTok and YouTube. I’ve built market-specific strategies across EU regions, driving engagement and ROI through data-driven optimizations. I’m fluent in Italian, English and Spanish, and I’m currently learning German. I specialize in social media management for Meta, YouTube and TikTok; paid ads on Meta, Google and YouTube; content strategy and performance analysis; compliance and legal frameworks; stakeholder and client management; AI content creation tools; and analytics. I collaborate across teams and agencies to deliver measurable results while maintaining brand consistency and regulatory compliance.

Giacomo Disabato

Social Media Manager, Content Strategist, Marketing Strategist, +2

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Hello! I’m Giacomo Disabato, a Paid Social Media Manager with 7+ years of experience planning and managing paid and organic campaigns across Meta, Instagram, TikTok and YouTube. I’ve built market-specific strategies across EU regions, driving engagement and ROI through data-driven optimizations. I’m fluent in Italian, English and Spanish, and I’m currently learning German. I specialize in social media management for Meta, YouTube and TikTok; paid ads on Meta, Google and YouTube; content strategy and performance analysis; compliance and legal frameworks; stakeholder and client management; AI content creation tools; and analytics. I collaborate across teams and agencies to deliver measurable results while maintaining brand consistency and regulatory compliance.…Hello! I’m Giacomo Disabato, a Paid Social Media Manager with 7+ years of experience planning and managing paid and organic campaigns across Meta, Instagram, TikTok and YouTube. I’ve built market-specific strategies across EU regions, driving engagement and ROI through data-driven optimizations. I’m fluent in Italian, English and Spanish, and I’m currently learning German. I specialize in social media management for Meta, YouTube and TikTok; paid ads on Meta, Google and YouTube; content strategy and performance analysis; compliance and legal frameworks; stakeholder and client management; AI content creation tools; and analytics. I collaborate across teams and agencies to deliver measurable results while maintaining brand consistency and regulatory compliance.

Available to hire

Hello! I’m Giacomo Disabato, a Paid Social Media Manager with 7+ years of experience planning and managing paid and organic campaigns across Meta, Instagram, TikTok and YouTube. I’ve built market-specific strategies across EU regions, driving engagement and ROI through data-driven optimizations. I’m fluent in Italian, English and Spanish, and I’m currently learning German.

I specialize in social media management for Meta, YouTube and TikTok; paid ads on Meta, Google and YouTube; content strategy and performance analysis; compliance and legal frameworks; stakeholder and client management; AI content creation tools; and analytics. I collaborate across teams and agencies to deliver measurable results while maintaining brand consistency and regulatory compliance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

German

Beginner

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Digital Marketing at Publicis Groupe Italy

January 24, 2024 - November 18, 2025

Led a team of 9 across 9 European countries to ensure correct execution of social media marketing strategies. Trained agents on local marketing rules and collaborated with legal teams to approve digital content, reducing non-compliant posts by 20%. Managed digital content creation and publication for social media, overseeing both organic and paid campaigns. Set up and optimized AI bots to automate and enhance community response workflows. Boosted digital presence across EU markets, increasing followers and interactions by 16% through targeted strategies and strong team collaboration. Reduced compliance risks by reviewing assets before publishing to meet marketing and legal requirements.

Digital Community Manager at DENTSU UK

January 1, 2024 - January 1, 2024

Managed social media communities for a big tobacco firm PM within the EMEA area using Sprinklr. Delivered content across multiple platforms and supported EMEA markets with content creation via the CDT Team on Workfront and Jira. Implemented social media strategies based on reports and trends. Collaborated with Customer Care for escalations. Conducted regular client account reviews, status meetings, and presentations. Results: Responded to up to 2,000 comments per week within 4 hours; increased Facebook followers from approximately 4,481 to 20,980 in 6 months; boosted engagement rate from 0.15% to 1.35%.

Digital Community Manager at DENTSU UK

May 1, 2022 - January 1, 2024

Managed social media campaigns for a major tobacco client within the EMEA region. Delivered content across platforms using Sprinklr; supported EMEA markets with CDT Team on Workfront and Jira; implemented social media strategies from reports and trends; collaborated with Customer Care for escalations; conducted regular client reviews and presented findings. Contributed to Facebook followers growing from 4,481 to 20,980 in 6 months and boosted engagement rate from 0.15% to 3.35%.

SEA Performance Marketing Manager at MOBX APP Bonn

January 1, 2022 - January 1, 2022

Planned, implemented and optimized marketing strategies on Google AdWords PPC. Set Display Banner and Video Campaigns to increase website audience. Monitored, tracked, and reported on performance across social media platforms using Google Analytics.

SEA Performance Marketing Manager at MOBX APP Bonn

August 1, 2021 - January 1, 2022

Planned, implemented and optimized Google AdWords PPC campaigns; created Display Banner & Video campaigns to increase website audience; monitored and reported performance across social platforms using Google Analytics.

Social Media Marketing Manager at FELICITA’ TASCABILE

August 1, 2021 - August 1, 2021

Increased brand awareness and addressed cultural misconceptions about mindfulness through social media by building a community. Created 15 AI content pieces on Instagram. Managed paid social campaigns (600€/month) targeting engagement. Ran search paid campaigns to generate leads, increase followers and website traffic. Implemented SEO strategies to improve Google indexing via blog posts and paid campaigns. Achieved 89,000 impressions, 3,500 profile visits and over 1,000 website links. Drove engagement with 4,500+ likes and 150 comments.

Junior Digital Marketing Assistant at Student Accommodation 4U Limited

March 1, 2020 - March 1, 2020

Wrote and created content for social media posts; scheduled content across platforms including Facebook, Twitter, Instagram, and YouTube. Engaged with followers and built relationships with potential customers. Drove organic growth of the Instagram account from 680 to 2,000 followers in 3 months via targeted content.

Junior Digital Marketing Assistant at Student Accommodation 4U Limited

April 1, 2019 - March 1, 2020

Wrote and created social media content for multiple brands; scheduled posts across Facebook, Twitter, Instagram, and YouTube; engaged with followers and built relationships with potential customers; grew Instagram followers from 680 to 2,000 in 3 months.

Senior Marketing Manager at Felicità’ Tascabile

April 1, 2019 - August 1, 2021

Increased brand awareness and addressed cultural misconceptions about mindfulness via organic and paid META campaigns. Created 15 AI Instagram contents; planned and executed email campaigns with A/B testing; collaborated with content/design teams for onboarding flows; managed paid social campaigns (€600/month) and optimized targeting; ran SEO-driven campaigns to boost Google indexing; achieved 89,000 impressions, 3,500 profile visits and 1,000+ website links; generated 4,500+ likes and 150 comments.

Digital Marketing Manager at HOOK|SIT Italy

January 1, 2019 - January 1, 2019

Developed an Activity-Resources Model to set yearly goals; developed SEO strategies to increase website interactions; ran Mailchimp B2B campaigns to accelerate restaurant interactions and subscriptions. Increased brand awareness through Instagram campaigns and built partnerships (Amazon, cinemas, bakeries).

Founder and Owner at HOOK|SIT

May 1, 2017 - January 1, 2019

Developed an Activity-Resources Model to set annual goals; implemented SEO strategies to boost website interactions; ran Mailchimp B2B campaigns to accelerate restaurant engagement and subscriptions; increased brand awareness via Instagram and other channels.