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Strategic Brand & Creative Lead with a refined eye for aesthetics and a business-driven approach to storytelling. I bridge creative direction with marketing strategy - crafting brand identities, campaigns, and content ecosystems that are as visually compelling as they are commercially effective. With a background spanning fashion, beauty, and lifestyle industries, I bring a balance of artistry and strategic insight to every project. My expertise lies in transforming brand vision into cohesive narratives that engage audiences, build loyalty, and drive results across digital and physical platforms.…Strategic Brand & Creative Lead with a refined eye for aesthetics and a business-driven approach to storytelling. I bridge creative direction with marketing strategy - crafting brand identities, campaigns, and content ecosystems that are as visually compelling as they are commercially effective. With a background spanning fashion, beauty, and lifestyle industries, I bring a balance of artistry and strategic insight to every project. My expertise lies in transforming brand vision into cohesive narratives that engage audiences, build loyalty, and drive results across digital and physical platforms.

Briana Banfill

Brand Strategist, Creative Director, Product Designer, +2

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Strategic Brand & Creative Lead with a refined eye for aesthetics and a business-driven approach to storytelling. I bridge creative direction with marketing strategy - crafting brand identities, campaigns, and content ecosystems that are as visually compelling as they are commercially effective. With a background spanning fashion, beauty, and lifestyle industries, I bring a balance of artistry and strategic insight to every project. My expertise lies in transforming brand vision into cohesive narratives that engage audiences, build loyalty, and drive results across digital and physical platforms.…Strategic Brand & Creative Lead with a refined eye for aesthetics and a business-driven approach to storytelling. I bridge creative direction with marketing strategy - crafting brand identities, campaigns, and content ecosystems that are as visually compelling as they are commercially effective. With a background spanning fashion, beauty, and lifestyle industries, I bring a balance of artistry and strategic insight to every project. My expertise lies in transforming brand vision into cohesive narratives that engage audiences, build loyalty, and drive results across digital and physical platforms.

Available to hire

Strategic Brand & Creative Lead with a refined eye for aesthetics and a business-driven approach to storytelling. I bridge creative direction with marketing strategy - crafting brand identities, campaigns, and content ecosystems that are as visually compelling as they are commercially effective. With a background spanning fashion, beauty, and lifestyle industries, I bring a balance of artistry and strategic insight to every project. My expertise lies in transforming brand vision into cohesive narratives that engage audiences, build loyalty, and drive results across digital and physical platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Strategic Brand & Creative Lead at BANCH MARKETING

January 1, 2025 - Present

Direct creative workshops and content systems aligning with long-term brand goals. Manage creative teams and maintain consistency across all brand touchpoints. Lead brand strategy and creative direction for clients across fashion, beauty, and lifestyle.

Product Developer / Studio Creator

January 1, 2024 - October 22, 2025

Developed products by fitting and quality checks; created ecommerce imagery; produced seasonal photoshoot briefs; collaborated on marketing assets for online and offline layouts; edited editorial photos for social media and EDM newsletters; shot ecommerce imagery; contributed to graphic design for marketing.

Marketing Coordinator

January 1, 2022 - October 22, 2025

Built Amazon storefront and developed EDM marketing strategies; liaised with Amazon to meet deadlines; briefed for creative assets; created graphics for online and offline layouts; edited editorial photos for social media and EDM newsletters; managed social media accounts; provided customer service and influencer relations.