Sindhu Dhanabal

Led e-commerce marketing strategy and web development for a medical equipment manufacturing company. Launched and supported e-commerce sites, developed campaigns to increase online sales and branding, and coordinated with product management, graphics, and sales to provide updated content across e-commerce platforms. Implemented promotions and discount schemes, monitored KPI such as product availability, order fulfillment, delivery performance, returns, and growth. Identified cost-saving opportunities in logistics and processes and aligned with leadership on implementation. Handled invoicing, promo code creation, and reporting, and provided operational support to customer services for daily online order flow while analyzing inventory clearance and timely shipment. Drove online sales activity on brand and retailer sites through inventory planning, order fulfillment, and shipping optimization.

Directed digital marketing projects including SEO, PPC campaigns, and social media marketing. Partnered with business owners to address business needs and leverage web capabilities. Oversaw promotional efforts for new content across public and advisor websites, collecting and analyzing metrics to identify best practices and guide future strategies. Built dashboards to demonstrate web marketing contributions to overall objectives and expanded the integration of social media across websites for a fully integrated ecosystem. Implemented process improvements to maximize efficiency and maintained strong client relationships. Developed, implemented, and reviewed performance measures for KPI tracking and budget allocation.

Managed digital marketing activities including online lead generation, email marketing, campaigns, Facebook marketing, website content, blog maintenance, and site upkeep. Created and executed online promotions, maintained content, and supported customer engagement; coordinated with sales and product teams; tracked leads and conversions and contributed to brand presence and online engagement.