Available to hire
I’m an experienced Digital Marketing Analyst who loves turning data into impactful campaigns. I build and optimize PPC and social campaigns across tech, gaming, FMCG, and e-commerce, drawing on hands-on experience with Google Ads and Twitter Ads from the Google Operations Centre.
I thrive on turning insights into growth, spanning SEO, PPC, social media, and email marketing. I’m collaborative, curious, and dedicated to crafting meaningful, results-driven digital experiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Campaign Implementation at Concentrix
January 31, 2024 - October 23, 2025Setting up and executing new campaigns on Meta and Google platforms; optimizing campaigns at the keyword and ad levels, as well as refining search terms; proposing new ideas to improve campaign performance; experimenting with different campaign types to boost lead generation; boosting Instagram posts to promote upcoming events; conducting extensive keyword research using SEMrush, and Google Keyword Planner to identify high-impact keywords and develop data-driven SEO strategies.
Digital Marketing Analyst at Accenture
March 1, 2021 - October 23, 2025Designed and optimized marketing automation workflows using platforms such as HubSpot and Zapier, streamlining lead generation and customer engagement processes. Managed updates for digital ads, web content, and marketing materials on a monthly and quarterly basis, aligning with evolving campaign goals. Utilized data-driven insights to refine SEM campaigns, achieving higher click-through rates and better ROI for digital ad spend. Supported creative initiatives with graphic design tasks using Canva and Adobe Suite.
Google Ads at Cognizant
September 1, 2020 - October 23, 2025Oversaw daily Meta and Google campaign performance, analyzing CPL, CPC, conversion rates, and spend to drive optimizations. Executed and fine-tuned campaigns by targeting keywords, adjusting ad levels, and refining search terms to enhance lead generation. Performed keyword research using SEMrush, shaping SEO and campaign strategies with data-driven insights. Boosted Instagram posts to increase visibility and engagement for upcoming events.
Education
Artificial Intelligence Analysis, Design and Implementation at Durham College
January 1, 2023 - October 1, 2023Cybersecurity at Durham College
January 1, 2022 - October 1, 2022Bachelor’s in Information and Technology at Punjab Technical University
August 1, 2014 - August 1, 2018Qualifications
WebAstral Digital Marketing Analyst Internship
January 11, 2030 - October 23, 2025Big Data Hadoop Workshop
January 11, 2030 - October 23, 2025Data Analytics Workshop
January 11, 2030 - October 23, 2025Digital Marketing Workshop
January 11, 2030 - October 23, 2025Industry Experience
Gaming, Retail, Software & Internet, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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