Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Alejandro Cruz, an Italian-Peruvian Industrial & Product Designer based in Milan. I blend UX, product design, and practical prototyping to turn complex ideas into tangible experiences that people love to use. Recent work includes leading a GPT-based customer-care prototype for Scalapay and designing AI-enabled university workflows for a hackathon at Politecnico di Milano. I thrive at the intersection of research, storytelling, and hands-on making, always focused on users and business goals.…Hi, I’m Alejandro Cruz, an Italian-Peruvian Industrial & Product Designer based in Milan. I blend UX, product design, and practical prototyping to turn complex ideas into tangible experiences that people love to use. Recent work includes leading a GPT-based customer-care prototype for Scalapay and designing AI-enabled university workflows for a hackathon at Politecnico di Milano. I thrive at the intersection of research, storytelling, and hands-on making, always focused on users and business goals.

Alejandro Cruz

UX Designer, UI Designer, Product Designer, +2





Hi, I’m Alejandro Cruz, an Italian-Peruvian Industrial & Product Designer based in Milan. I blend UX, product design, and practical prototyping to turn complex ideas into tangible experiences that people love to use. Recent work includes leading a GPT-based customer-care prototype for Scalapay and designing AI-enabled university workflows for a hackathon at Politecnico di Milano. I thrive at the intersection of research, storytelling, and hands-on making, always focused on users and business goals.…Hi, I’m Alejandro Cruz, an Italian-Peruvian Industrial & Product Designer based in Milan. I blend UX, product design, and practical prototyping to turn complex ideas into tangible experiences that people love to use. Recent work includes leading a GPT-based customer-care prototype for Scalapay and designing AI-enabled university workflows for a hackathon at Politecnico di Milano. I thrive at the intersection of research, storytelling, and hands-on making, always focused on users and business goals.

Available to hire

Hi, I’m Alejandro Cruz, an Italian-Peruvian Industrial & Product Designer based in Milan. I blend UX, product design, and practical prototyping to turn complex ideas into tangible experiences that people love to use.

Recent work includes leading a GPT-based customer-care prototype for Scalapay and designing AI-enabled university workflows for a hackathon at Politecnico di Milano. I thrive at the intersection of research, storytelling, and hands-on making, always focused on users and business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Italian

Fluent

English

Advanced

Spanish; Castilian

Fluent

Work Experience

Event Assistant at Salone del Mobile (Milano Design Week)

April 5, 2025 - October 23, 2025

Guided international visitors and supported event logistics in English, Spanish, and Italian. Promoted Italian design excellence.

UX/UI Designer (Freelance) at Scalapay

December 1, 2024 - Present

Led rapid prototyping of a GPT-based customer-care agent: mapped user flows, created dialogue prototypes and built a working demo.

UX/AI Designer at Politecnico di Milano (Reply Hackathon)

November 30, 2024 - October 23, 2025

Designed a conversational AI agent for university workflows; prototype generalizable to other service domains.

Back Office Support at Majorel S.p.A. (Zalando Client)

March 1, 2022 - October 23, 2025

Managed customer communications via email, chat, and phone in Spanish and English. Resolved an average of 30 cases daily, improving satisfaction and retention using Salesforce.

Graphic Designer at Studio One Film Prod.

December 1, 2020 - October 23, 2025

Supported internal teams with logo and visual updates. Created promotional graphics for social media and branding support. Acted as the studio's main graphic design resource during the internship.