Available to hire
I am a senior marketing communications and brand strategist with 15+ years of experience turning brand challenges into success stories through creative campaigns, authentic storytelling, consistent measurement, and crisis management.
I drive client retention, new business development, and agency-wide growth for brands across finance, FMCG, education and startups. I’ve led CXO-level LinkedIn engagement, launched education podcasts, and orchestrated crisis responses that shifted sentiment and delivered measurable outcomes for clients like UBS India, Pearson, Colgate-Palmolive, and McDonald’s India.
Experience Level
Work Experience
Senior Account Director at Adfactors PR
January 1, 2025 - October 23, 2025Led strategic communications for 15+ B2B & B2C brands across finance, FMCG, education, and startups; grew CXO LinkedIn engagement through data-driven content strategies; orchestrated crisis response for a key client; launched a education-focused podcast increasing engagement; drove higher applicant rate through employee advocacy campaigns.
Director – Brand Management at Minimalist
January 1, 2023 - October 23, 2025Established brand identity with 'Hide Nothing' tagline; built a skincare-focused community program; improved retention by 10% and voice share by 30%; pioneered honest influencer marketing with a 30-day testing policy, achieving 80% organic posting rate; reframed PR through science-focused editorial sessions, increasing earned media value by 40%.
Senior Marketing Manager at McDonald's India North & East
December 1, 2021 - October 23, 2025Led national marketing campaigns, launched McD India website, and drove growth through partnerships; delivered a landmark award-winning 'Bring Back McGrill' campaign, generating 12M+ organic impressions; expanded brand presence across 250+ stores in the region.
Assistant Manager Corporate Communications at Colgate-Palmolive India
August 1, 2019 - October 23, 2025Core team member for nationwide repositioning campaigns including 'Smile Kara & Shuru Ho Jao'; executed the Mumbai Taxi Drivers Oral Health Initiative with 100+ media features; built dentist/blogger network; contributed to Colgate being named India's Most Trusted Brand (2017-2019).
Communications Marketing Specialist at Red Bull India
August 1, 2016 - October 23, 2025Championed global brand properties, tripling event participation in two years; negotiated exclusive content deals with major networks; created innovative media engagement campaigns generating 50+ organic mentions; trained over 30 athletes/artists.
Correspondent cum Copy Editor at DNA Newspaper
February 1, 2013 - October 23, 2025Covered fashion, culture and lifestyle segments; contributed to editorial content and coverage; supported copy editing and newsroom tasks.
Group Account Director at Wit and Chai Group, Pune
February 1, 2025 - PresentDriving client retention, new business development, and agency-wide growth.
Senior Account Director at Adfactors PR, Mumbai
January 1, 2025 - October 23, 2025Led strategic communications for 15+ B2B & B2C brands across finance, FMCG, education and startups; grew CXO LinkedIn engagement through data-driven content strategies; orchestrated crisis response for key clients; launched Pearson's education podcast; increased LinkedIn engagement and employer advocacy outcomes.
Senior Manager Marketing at McDonald's India North & East, New Delhi
December 1, 2021 - October 23, 2025Doubled delivery revenue share through strategic partnerships; led design, development and launch of mcindia.com; spearheaded the award-winning #BringBackMcGrill campaign; reimagined PR with science-focused editor sessions, increasing earned media value.
Assistant Manager Corporate Communications at Colgate-Palmolive India, Mumbai
August 1, 2019 - October 23, 2025Core contributor to nationwide re-positioning 'Smile Karo & Shuru Ho Jao'; executed health initiatives and built influencer networks; contributed to Colgate being named 'India's Most Trusted Brand' (2017-2019).
Communications Marketing Specialist at Red Bull India, Mumbai
August 1, 2016 - October 23, 2025Championed global brand properties, tripling event participation; negotiated exclusive content deals; created innovative media engagement campaigns; media-trained 30+ athletes/artists.
Correspondent cum Copy Editor at DNA Newspaper, Mumbai
February 1, 2013 - October 23, 2025Fashion, culture and lifestyle coverage.
Education
Post Graduate Diploma in Journalism at Asian College of Journalism, Chennai
January 1, 2009 - January 1, 2010BSc Biotechnology at HNB Garhwal University, Dehradun
January 1, 2006 - January 1, 2009Post Graduate Diploma in Journalism at Asian College of Journalism, Chennai
January 1, 2009 - January 1, 2010BSc Biotechnology at HNB Garhwal University, Dehradun
January 1, 2006 - January 1, 2009Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail, Education, Financial Services
Experience Level
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