Available to hire
I’m Masooma Raza, a graphic designer and visual brand specialist from Lahore, Pakistan, with hands-on experience creating brand identity assets, promotional print designs, and social media visuals. I love turning ideas into polished, production-ready artwork—whether it’s logo and typography concepts, brochures and flyers, or clean, high-resolution photo edits.
From end-to-end design work (concept to final output) to pre-press preparation and color correction, I focus on clarity, consistency, and brand guideline accuracy. I’m especially skilled in Adobe Photoshop, Illustrator, and InDesign, and I enjoy tailoring layouts for both digital platforms and print materials so the final work communicates strongly and professionally.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Urdu
Fluent
English
Fluent
Work Experience
MASOOMA GRAPHIC DESIGNER & VISUAL BRAND SPECIALIST at Masooma's Aura and Accessories
January 1, 2026 - PresentCreated end-to-end brand identity and promotional visual assets, including logos and multi-page brochures for marketing campaigns. Designed social media profile assets and custom typography concepts aligned with brand guidelines. Managed precision photo editing workflows such as background removal, watermark cleanup, and high-resolution asset extraction for consistent print and digital outputs.
Senior Visual Designer & Brand Strategist at Masooma's Aura and Accessories
January 1, 2026 - PresentLed end-to-end brand strategy support through visual execution, including brand identity assets, promotional artwork, and social media profile design. Produced print-ready brochure layouts and campaign typography concepts, ensuring adherence to brand guidelines and consistent layout formatting. Performed precision photo editing for promotional and product visuals, including background removal, watermark cleanup, and asset cleanup for high-quality production.
Textile Intern at Sapphire Corporation
March 1, 2025 - October 29, 2025Creating digital patterns and prints using Adobe Photoshop and Illustrator; developing repeating patterns for fabrics; experimenting with colorways and print variations; assisting with trend research for colors, motifs, and textures; organizing fabric samples, swatches, and archives; assisting in communication with suppliers and manufacturers.
Textile Intern at Sapphire Corporation
March 1, 2025 - PresentCreated digital patterns and prints using Adobe Photoshop and Illustrator; developed repeating patterns for fabrics; experimented with colorways and print variations; assisted with trend research for colors, motifs, and textures; organized fabric samples, swatches, and archives; supported communication with suppliers and manufacturers.
Fashion Intern at Sapphire Corporation
February 1, 2025 - February 1, 2025Assisting with trend research and mood boards; using design software (Illustrator, Photoshop); assisting in fabric selection and sourcing; helping with sample development and fittings; organizing fabric swatches and trims; assisting in garment construction or alterations; preparing technical flats and spec sheets; quality control checks on samples; coordinating with manufacturers or suppliers.
Fashion Intern at Sapphire Corporation
February 1, 2025 - October 23, 2025Assisted with trend research and mood boards; used Illustrator and Photoshop for design work; assisted in fabric selection and sourcing; helped with sample development and fittings; organized fabric swatches and trims; assisted in garment construction or alterations; prepared technical flats and spec sheets; quality control checks on samples; coordinated with manufacturers or suppliers.
Fashion Intern at Sapphire Corporation
December 1, 2024 - February 1, 2025Assisted with trend research and mood boards; used design software (Illustrator, Photoshop); assisted in fabric selection and sourcing; helped with sample development and fittings; organized fabric swatches and trims; assisted in garment construction or alterations; prepared technical flats and spec sheets; quality control checks on samples; coordinated with manufacturers or suppliers.
Graphic Designer at Creative Design Studio
January 1, 2024 - January 1, 2026Produced vector graphics, brand packages, and promotional artwork using Adobe Creative Suite. Collaborated with clients to translate goals into cohesive design language and production-ready print collateral. Performed design checks to maintain consistent image quality, formatting, and layout standards across digital and print touchpoints.
Graphic Designer & Visual Brand Specialist at Masooma's Aura and Accessories
January 1, 2024 - PresentDesigned and executed complete brand identity assets, including logos, official promotional materials, and social media profile graphics. Created multi-page bifold brochures and marketing materials tailored for promotional campaigns, with consistent typography and layout aligned to brand guidelines. Managed precision photo editing workflows such as background removal, watermark cleanup, and asset extraction to ensure high-resolution, print-ready output.
MASOOMA Graphic Designer & Visual Brand Specialist at Masooma's Aura and Accessories
January 1, 2024 - January 1, 2026Designed and executed complete brand identity assets, including official promotional materials and logos, along with social media profile visual sets. Created multi-page bifold brochures and marketing assets using custom typography tailored for promotional campaigns. Managed photo editing workflows such as background removal, watermark cleanup, and asset extraction to support high-resolution outputs while maintaining brand consistency across print and digital deliverables.
Education
Bachelor's degree in Textile and Fashion Designing at University of Home Economics
January 11, 2030 - October 23, 2025Higher Secondary Education at University of Home Economics
January 11, 2030 - October 23, 2025Secondary Education at Unique High School
January 11, 2030 - October 23, 2025Bachelor's in Textile and Fashion Designing at University of Home Economics, Lahore
January 11, 2030 - October 29, 2025Higher Secondary Education at University of Home Economics, Lahore
January 11, 2030 - October 29, 2025Secondary Education at Unique High School, Lahore
January 11, 2030 - October 29, 2025Bachelors in Textile and Fashion Designing at University of Home Economics, Lahore
January 11, 2030 - October 29, 2025Higher Secondary Education at University of Home Economics, Lahore
January 11, 2030 - October 29, 2025Secondary Education at Unique High School, Johar Town, Lahore
January 11, 2030 - October 29, 2025Bachelor's in Textile and Fashion Designing at University of Home Economics
January 11, 2030 - March 17, 2026Higher Secondary Education at University of Home Economics
January 11, 2030 - March 17, 2026Secondary Education at Unique High School
January 11, 2030 - March 17, 2026Professional Certification in Graphic Design & Digital Imaging at Adobe Certified Professional Track
January 11, 2030 - September 25, 2026Advanced Pre-Press & Typography Workshop at Professional Design Forum
January 11, 2030 - September 25, 2026Qualifications
Professional Certification in Graphic Design & Digital Imaging (Adobe Certified Professional Track)
January 11, 2030 - September 25, 2026Advanced Pre-Press & Typography Workshop (Professional Design Forum)
January 11, 2030 - September 25, 2026Professional Certification in Graphic Design & Digital Imaging
January 11, 2030 - September 25, 2026Advanced Pre-Press & Typography Workshop
January 11, 2030 - September 25, 2026Professional Certification in Graphic Design & Digital Imaging
January 11, 2030 - September 25, 2026Advanced Pre-Press & Typography Workshop — Professional Design Forum
January 11, 2030 - September 25, 2026Professional Certification in Graphic Design & Digital Imaging
January 11, 2030 - September 25, 2026Advanced Pre-Press & Typography Workshop (Professional Design Forum)
January 11, 2030 - September 25, 2026Professional Certification in Graphic Design & Digital Imaging
January 11, 2030 - September 25, 2026Advanced Pre-Press & Typography Workshop
January 11, 2030 - September 25, 2026Professional Certification in Graphic Design & Digital Imaging
January 11, 2030 - September 25, 2026Advanced Pre-Press & Typography Workshop
January 11, 2030 - September 25, 2026Industry Experience
Manufacturing, Retail, Media & Entertainment, Professional Services, Consumer Goods, Education, Wholesale & Distribution
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