Designed responsive web pages and templates from wireframes and prototypes, streamlining development, improving design efficiency, accessibility, and usability. Transformed static image-based pages into mobile-friendly, SEO-optimized content with clear CTAs. Produced and coded digital marketing assets—homepage banners, product carousels, and landing pages—using HTML, CSS, and Contentful CMS. Supported and mentored freelancers and team members by reviewing projects, providing feedback, and ensuring quality standards.

Front End Web Designer at BLICK Art Materials

June 1, 2021 - October 23, 2025

Designed responsive web pages and templates from wireframes and prototypes, improving development efficiency, accessibility, and usability. Transformed static image-based pages into mobile-friendly, SEO-optimized content with clear CTAs. Enhanced website UX by developing new WordPress pages with optimized layouts and interactive features. Produced and coded digital marketing assets—homepage banners, product carousels, and landing pages—using HTML, CSS, and Contentful CMS. Supported and mentored freelancers and team members by reviewing projects, providing feedback, and ensuring quality standards.

Interactive Marketing Content Lead at NorthShore University HealthSystem

July 1, 2019 - October 23, 2025

Led website redesigns focused on UI/UX and branding, including the Healthy You blog, and designed the What’s Going Around mobile app to expand the system’s digital presence. Created patient stories and clinical videos; collaborated with vendors and the media team to maintain brand compliance; supported social media strategy and SEO campaigns; mentored junior team members and contributed to recruitment and onboarding efforts.

Interactive Marketing Coordinator at NorthShore University HealthSystem

December 1, 2014 - October 23, 2025

Produced engaging visuals for blogs, patient stories, contests, and events, as well as Snapchat filters and branded infographics for in-person campaigns. Collaborated with developers on project management, UAT, and marketing deployments. Partnered with vendors and the media team to ensure brand compliance across the hospital interactive TV system, patient experience videos, and health information videos. Supported social media strategy, reviewed and approved SEO campaigns, and analyzed their performance to improve digital engagement. Mentored junior team members, trained managers, and contributed to recruitment and onboarding efforts.