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I'm Mario, a lifecycle marketing and CRM strategist based in Madrid, focused on turning data into engaging customer journeys across web and mobile. I design and optimize cross-channel campaigns that drive activation, retention and revenue while collaborating closely with product and analytics teams. Over the past 5+ years, I have led global CRM initiatives using Salesforce Marketing Cloud, SQL and automation to scale engagement across 30M+ users in 40+ markets. I thrive on turning insights into action, building scalable programs, and communicating results to senior leadership.…I'm Mario, a lifecycle marketing and CRM strategist based in Madrid, focused on turning data into engaging customer journeys across web and mobile. I design and optimize cross-channel campaigns that drive activation, retention and revenue while collaborating closely with product and analytics teams. Over the past 5+ years, I have led global CRM initiatives using Salesforce Marketing Cloud, SQL and automation to scale engagement across 30M+ users in 40+ markets. I thrive on turning insights into action, building scalable programs, and communicating results to senior leadership.

Mario Calvo Castillo

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I'm Mario, a lifecycle marketing and CRM strategist based in Madrid, focused on turning data into engaging customer journeys across web and mobile. I design and optimize cross-channel campaigns that drive activation, retention and revenue while collaborating closely with product and analytics teams. Over the past 5+ years, I have led global CRM initiatives using Salesforce Marketing Cloud, SQL and automation to scale engagement across 30M+ users in 40+ markets. I thrive on turning insights into action, building scalable programs, and communicating results to senior leadership.…I'm Mario, a lifecycle marketing and CRM strategist based in Madrid, focused on turning data into engaging customer journeys across web and mobile. I design and optimize cross-channel campaigns that drive activation, retention and revenue while collaborating closely with product and analytics teams. Over the past 5+ years, I have led global CRM initiatives using Salesforce Marketing Cloud, SQL and automation to scale engagement across 30M+ users in 40+ markets. I thrive on turning insights into action, building scalable programs, and communicating results to senior leadership.

Available to hire

I’m Mario, a lifecycle marketing and CRM strategist based in Madrid, focused on turning data into engaging customer journeys across web and mobile. I design and optimize cross-channel campaigns that drive activation, retention and revenue while collaborating closely with product and analytics teams.

Over the past 5+ years, I have led global CRM initiatives using Salesforce Marketing Cloud, SQL and automation to scale engagement across 30M+ users in 40+ markets. I thrive on turning insights into action, building scalable programs, and communicating results to senior leadership.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

French

Intermediate

Work Experience

CRM Marketing Specialist at Fever

January 1, 2024 - October 23, 2025

Supported the implementation of global CRM strategies and automations. Led campaigns in US and APAC markets, coordinating with regional teams. Executed personalized journeys using Salesforce Marketing Cloud. Collaborated with design and analytics teams to improve engagement across channels.

CRM Marketing Specialist & Lifecycle Strategist at Fever (Global Entertainment Platform)

January 1, 2024 - Present

Designed and executed automated lifecycle journeys for 30M+ users across 40+ markets. Managed cross-channel communications (Email, Push, In-App, SMS, WhatsApp) using Salesforce Marketing Cloud. Increased user activation by 18% and push CTR by 25% through segmentation and journey optimization. Partnered with product and data teams to integrate CRM into app experience and improve retention KPIs. Developed performance dashboards for campaign analysis and reporting to senior leadership.

Marketing Manager at Smartfenix

August 31, 2022 - October 23, 2025

Developed digital and offline marketing strategies for a smart city-focused startup. Represented the company at industry events. Supported legal and administrative areas in addition to marketing leadership.

Marketing Technician at Grupo Piedra

December 31, 2021 - October 23, 2025

Created and managed content for social media and internal communications. Designed marketing materials and signage. Executed email campaigns and supported event planning.