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I’m Mario Calvo Castillo, a CRM and AI automation specialist focused on designing customer lifecycle journeys that improve engagement, conversion, and retention at global scale. I combine behavioural data, segmentation, and experimentation to build multi-channel campaigns that feel personal—across email, push, in-app, and content-card experiences powered by AI. Over 5+ years, I’ve led lifecycle strategy and automation work for large digital products used by millions of users in 40+ markets, partnering closely with Product, Data, Design, and Marketing teams. My work spans CRM automation (with platforms like Braze, Salesforce Marketing Cloud, and SQL), journey optimization for reactivation and upsell, and tooling/engineering collaboration using areas like Cloud Code and HTML/CSS—always with a clear focus on measurable business growth.…I’m Mario Calvo Castillo, a CRM and AI automation specialist focused on designing customer lifecycle journeys that improve engagement, conversion, and retention at global scale. I combine behavioural data, segmentation, and experimentation to build multi-channel campaigns that feel personal—across email, push, in-app, and content-card experiences powered by AI. Over 5+ years, I’ve led lifecycle strategy and automation work for large digital products used by millions of users in 40+ markets, partnering closely with Product, Data, Design, and Marketing teams. My work spans CRM automation (with platforms like Braze, Salesforce Marketing Cloud, and SQL), journey optimization for reactivation and upsell, and tooling/engineering collaboration using areas like Cloud Code and HTML/CSS—always with a clear focus on measurable business growth.

Mario Calvo Castillo

Growth Marketer, Digital Marketer, Marketing Automation Specialist, +1

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I’m Mario Calvo Castillo, a CRM and AI automation specialist focused on designing customer lifecycle journeys that improve engagement, conversion, and retention at global scale. I combine behavioural data, segmentation, and experimentation to build multi-channel campaigns that feel personal—across email, push, in-app, and content-card experiences powered by AI. Over 5+ years, I’ve led lifecycle strategy and automation work for large digital products used by millions of users in 40+ markets, partnering closely with Product, Data, Design, and Marketing teams. My work spans CRM automation (with platforms like Braze, Salesforce Marketing Cloud, and SQL), journey optimization for reactivation and upsell, and tooling/engineering collaboration using areas like Cloud Code and HTML/CSS—always with a clear focus on measurable business growth.…I’m Mario Calvo Castillo, a CRM and AI automation specialist focused on designing customer lifecycle journeys that improve engagement, conversion, and retention at global scale. I combine behavioural data, segmentation, and experimentation to build multi-channel campaigns that feel personal—across email, push, in-app, and content-card experiences powered by AI. Over 5+ years, I’ve led lifecycle strategy and automation work for large digital products used by millions of users in 40+ markets, partnering closely with Product, Data, Design, and Marketing teams. My work spans CRM automation (with platforms like Braze, Salesforce Marketing Cloud, and SQL), journey optimization for reactivation and upsell, and tooling/engineering collaboration using areas like Cloud Code and HTML/CSS—always with a clear focus on measurable business growth.

Available to hire

I’m Mario Calvo Castillo, a CRM and AI automation specialist focused on designing customer lifecycle journeys that improve engagement, conversion, and retention at global scale. I combine behavioural data, segmentation, and experimentation to build multi-channel campaigns that feel personal—across email, push, in-app, and content-card experiences powered by AI.

Over 5+ years, I’ve led lifecycle strategy and automation work for large digital products used by millions of users in 40+ markets, partnering closely with Product, Data, Design, and Marketing teams. My work spans CRM automation (with platforms like Braze, Salesforce Marketing Cloud, and SQL), journey optimization for reactivation and upsell, and tooling/engineering collaboration using areas like Cloud Code and HTML/CSS—always with a clear focus on measurable business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

French

Intermediate

Work Experience

CRM & AI Automation Specialist at Magnific by Freepik

February 1, 2026 - August 1, 2026

Designed and optimized lifecycle and customer engagement programs across email, push, in-app, and content cards for an AI-powered creative product used by millions globally. Built AI-assisted CRM workflows and pioneered automation using tools such as Cloud Code and a Figma-to-HTML pipeline to accelerate campaign production and reduce manual work. Improved reactivation (+18%) and push CTR (+25%) using behavioural segmentation, targeting, and experimentation, and optimized automated journeys (abandoned cart, FOMO, waitlist, and presale). Developed SQL audience logic, saturation rules, and KPI dashboards to scale decision-making across markets; coordinated personalized customer journeys with Design, Analytics, and local marketing teams.

CRM Marketing Specialist & Lifecycle Strategist at Feve r

January 1, 2024 - January 1, 2026

Built and scaled customer lifecycle and CRM programs for a global entertainment & ticketing marketplace. Developed multi-channel lifecycle journeys across the US and APAC using Salesforce Marketing Cloud, leveraging audience segmentation and KPI-driven optimization to improve engagement, conversions, reactivation, and upsell. Coordinated personalized journeys (including purchase confirmation, ticketing, and season-pass experiences) with product/design/analytics and local marketing teams, and contributed to campaign execution with segmentation and reporting logic.

CRM Marketing Specialist at Fever

January 1, 2024 - October 23, 2025

Supported the implementation of global CRM strategies and automations. Led campaigns in US and APAC markets, coordinating with regional teams. Executed personalized journeys using Salesforce Marketing Cloud. Collaborated with design and analytics teams to improve engagement across channels.

CRM Marketing Specialist & Lifecycle Strategist at Fever (Global Entertainment Platform)

January 1, 2024 - Present

Designed and executed automated lifecycle journeys for 30M+ users across 40+ markets. Managed cross-channel communications (Email, Push, In-App, SMS, WhatsApp) using Salesforce Marketing Cloud. Increased user activation by 18% and push CTR by 25% through segmentation and journey optimization. Partnered with product and data teams to integrate CRM into app experience and improve retention KPIs. Developed performance dashboards for campaign analysis and reporting to senior leadership.

Marketing Manager at Smartfénix

October 1, 2022 - January 1, 2024

Led growth and digital marketing initiatives for a smart-city startup, including positioning, content strategy, lead generation, and event execution. Implemented CRM in Odoo for lead/contact management aligned with sales processes. Designed and implemented a social media growth strategy and produced banners and paid digital creative for web campaigns, plus brand and event marketing materials.

Marketing Manager at Smartfenix

August 31, 2022 - October 23, 2025

Developed digital and offline marketing strategies for a smart city-focused startup. Represented the company at industry events. Supported legal and administrative areas in addition to marketing leadership.

Marketing Technician at Grupo Piedra

December 31, 2021 - October 23, 2025

Created and managed content for social media and internal communications. Designed marketing materials and signage. Executed email campaigns and supported event planning.

Marketing Technician at Grupo Piedra

November 1, 2020 - December 1, 2021

Supported marketing execution across campaigns and creative assets for brand and product promotion. Contributed to digital and offline marketing materials and coordinated marketing-related deliverables within the team.