I'm Guus Pot, a graphic designer with extensive experience shaping brands and campaigns for clients across multiple industries. Based in Amsterdam, I specialize in branding, visual identity, and integrated design for print and digital media, working closely with clients and creative teams to translate ideas into compelling visuals. I value clear communication, collaborative processes, and delivering cohesive design systems that endure across channels. Throughout my career I’ve led design teams, mentored junior designers, and developed brand guidelines for impactful identity systems. I enjoy blending timeless typography with modern digital workflows to create meaningful, effective communications for clients such as Rabobank, Heineken, and the Van Gogh Museum, while maintaining a practical, results-driven approach.…I'm Guus Pot, a graphic designer with extensive experience shaping brands and campaigns for clients across multiple industries. Based in Amsterdam, I specialize in branding, visual identity, and integrated design for print and digital media, working closely with clients and creative teams to translate ideas into compelling visuals. I value clear communication, collaborative processes, and delivering cohesive design systems that endure across channels. Throughout my career I’ve led design teams, mentored junior designers, and developed brand guidelines for impactful identity systems. I enjoy blending timeless typography with modern digital workflows to create meaningful, effective communications for clients such as Rabobank, Heineken, and the Van Gogh Museum, while maintaining a practical, results-driven approach.WWWW…