Madison Waugh
Hi, I’m Madison (Madi), Creative Director and Founder of Sprout Joy. I’m obsessed with layout design, typography and clean, effective visual communication.
About
Hi, I’m Madison (Madi), Creative Director and Founder of Sprout Joy. I’m obsessed with layout design, typography and clean, effective visual communication. My mission is to support purpose-driven businesses, share their message, and inspire positive change through publications that are both informative and joyful.
With over 10 years of experience in graphic design, I’ve learned what makes good design work and how to keep brand integrity. I’m organized, reliable, and thrive under deadlines. I value kindness and a positive, transparent, can-do attitude in business and life.
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- 14 years' experience
- Joined October 2025
Skills· 32
Adobe InDesign- Magazine
- Catalogue
- Brochure
Adobe Illustrator
Adobe Photoshop- Poster
- Flyer
- Presentation Design
- Book Cover
- Signage
- Email Design
- Social Media Design
- POS
- Pitch Deck
- Card Deck
- Email Marketing
- Banner
- Business Card
- Infographic
- T-shirt Design
- Greetings Card
- Logo
- Letterhead
- Branding
- Brand Identity
Instagram
Facebook Ads- Editorial Illustration
Squarespace- Web Design
- Photo
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Professional Services
- Education
- Travel & Hospitality
- Government
- Non-Profit Organization
- Healthcare
- Real Estate & Construction
- Manufacturing
- Financial Services
- Retail
- Wholesale & Distribution
- Other
Work experience· 6 roles
Sprout Joy is a design studio that helps purpose-driven businesses share their message with impactful publication designs that stand out and connect. I set up and promote the business as a solo project, including brand development, website design, copywriting and social media content creation.
Lead designer responsible for art direction, photography briefs and design for the monthly promo catalogue, coordinating product photoshoots, ensuring brand consistency across print and digital collateral, and managing production timelines for national distribution. Also led the nine-month 636-page annual product catalogue project and supported the quarterly promotional magazine with marketing coordination.
Lead graphic designer for Kirra Tours and other brands; refreshed brochures, produced final art for brochures across four brands, plus flyers, posters, eNews templates, forms and internal documents, product photography, and interactive PDF sales tools for tablets.
Education
Certifications and awards
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