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I'm Shashank N, a results-driven Email Marketing Specialist with 11+ years of experience in marketing automation, campaign strategy, and customer engagement. I specialize in Marketo and Sitecore, with a strong focus on personalization, A/B testing, and analytics to optimize campaigns and improve ROI. I align email programs with digital content marketing—blogs, infographics, case studies, and webpages—to drive engagement and strengthen brand presence. I have led campaigns at Sutherland and MarketOne, ensuring GDPR/CCPA compliance and delivering measurable performance improvements across deliverability, open rates, and CTR.…I'm Shashank N, a results-driven Email Marketing Specialist with 11+ years of experience in marketing automation, campaign strategy, and customer engagement. I specialize in Marketo and Sitecore, with a strong focus on personalization, A/B testing, and analytics to optimize campaigns and improve ROI. I align email programs with digital content marketing—blogs, infographics, case studies, and webpages—to drive engagement and strengthen brand presence. I have led campaigns at Sutherland and MarketOne, ensuring GDPR/CCPA compliance and delivering measurable performance improvements across deliverability, open rates, and CTR.

Shashank N

Marketing Automation Specialist, Digital Marketer, Marketing Strategist, +2

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I'm Shashank N, a results-driven Email Marketing Specialist with 11+ years of experience in marketing automation, campaign strategy, and customer engagement. I specialize in Marketo and Sitecore, with a strong focus on personalization, A/B testing, and analytics to optimize campaigns and improve ROI. I align email programs with digital content marketing—blogs, infographics, case studies, and webpages—to drive engagement and strengthen brand presence. I have led campaigns at Sutherland and MarketOne, ensuring GDPR/CCPA compliance and delivering measurable performance improvements across deliverability, open rates, and CTR.…I'm Shashank N, a results-driven Email Marketing Specialist with 11+ years of experience in marketing automation, campaign strategy, and customer engagement. I specialize in Marketo and Sitecore, with a strong focus on personalization, A/B testing, and analytics to optimize campaigns and improve ROI. I align email programs with digital content marketing—blogs, infographics, case studies, and webpages—to drive engagement and strengthen brand presence. I have led campaigns at Sutherland and MarketOne, ensuring GDPR/CCPA compliance and delivering measurable performance improvements across deliverability, open rates, and CTR.

Available to hire

I’m Shashank N, a results-driven Email Marketing Specialist with 11+ years of experience in marketing automation, campaign strategy, and customer engagement. I specialize in Marketo and Sitecore, with a strong focus on personalization, A/B testing, and analytics to optimize campaigns and improve ROI.

I align email programs with digital content marketing—blogs, infographics, case studies, and webpages—to drive engagement and strengthen brand presence. I have led campaigns at Sutherland and MarketOne, ensuring GDPR/CCPA compliance and delivering measurable performance improvements across deliverability, open rates, and CTR.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Associate Manager – Email Marketing & Automation at Sutherland

January 1, 2025 - October 23, 2025

Leveraged segmentation, personalization, and A/B testing to drive 10–13% higher open rates and 12–15% CTR uplift. Optimized campaign performance with Marketo analytics, improving deliverability and subject line performance. Created responsive email templates, nurture workflows, and trigger-based automations. Aligned email campaigns with digital content marketing (blogs, infographics, case studies, webpages) via Sitecore. Produced industry blogs, infographics, and case study webpages. Ensured GDPR/CCPA compliance across all marketing efforts.

Marketing Automation Consultant at MarketOne

May 1, 2019 - October 23, 2025

Managed campaign execution and testing for global clients across various verticals. Collaborated with strategists and analysts to implement segmentation strategies. Designed HTML/CSS-based templates tailored to user behavior and lifecycle. Provided reporting and insights to refine performance.

UX/UI Engineer – Email & Web Assets at Pepper Square

May 1, 2016 - October 23, 2025

Designed and coded marketing emails and landing pages aligned with brand voice. Ensured cross-platform compatibility and deliverability. Collaborated with creative and strategy teams to deliver campaign assets.