I’m a freelance/remote Digital Marketing Specialist based in Accra, Ghana with a solid foundation in digital strategy and software engineering. I excel at crafting high-impact social media campaigns, generating engaging content, and using data-driven insights to optimize performance across platforms. I love staying ahead of trends and delivering measurable results for clients through thoughtful storytelling and smart experimentation. I leverage AI tools and short-form video editing software to scale brand visibility. I create branded visuals with Canva, CapCut, and AI copilots like ChatGPT and Claude to ideate, iterate, and publish consistently. I identify trends and viral content to craft timely, relevant posts that boost organic reach, while maintaining cohesive publishing calendars and analytics dashboards for performance-driven optimization.

Souvenance Jessy Aurel Louhouna

I’m a freelance/remote Digital Marketing Specialist based in Accra, Ghana with a solid foundation in digital strategy and software engineering. I excel at crafting high-impact social media campaigns, generating engaging content, and using data-driven insights to optimize performance across platforms. I love staying ahead of trends and delivering measurable results for clients through thoughtful storytelling and smart experimentation. I leverage AI tools and short-form video editing software to scale brand visibility. I create branded visuals with Canva, CapCut, and AI copilots like ChatGPT and Claude to ideate, iterate, and publish consistently. I identify trends and viral content to craft timely, relevant posts that boost organic reach, while maintaining cohesive publishing calendars and analytics dashboards for performance-driven optimization.

Available to hire

I’m a freelance/remote Digital Marketing Specialist based in Accra, Ghana with a solid foundation in digital strategy and software engineering. I excel at crafting high-impact social media campaigns, generating engaging content, and using data-driven insights to optimize performance across platforms. I love staying ahead of trends and delivering measurable results for clients through thoughtful storytelling and smart experimentation.

I leverage AI tools and short-form video editing software to scale brand visibility. I create branded visuals with Canva, CapCut, and AI copilots like ChatGPT and Claude to ideate, iterate, and publish consistently. I identify trends and viral content to craft timely, relevant posts that boost organic reach, while maintaining cohesive publishing calendars and analytics dashboards for performance-driven optimization.

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Language

English
Fluent
French
Advanced
Lingala
Intermediate
Kongo
Intermediate

Work Experience

Digital Marketing Specialist at Freelance / Remote – Ghana, Accra
May 1, 2024 - October 23, 2025
Designed and implemented comprehensive SEO, SEM, and content marketing strategies to boost online visibility and drive traffic. Managed and optimized social media accounts to enhance brand presence and engagement. Used analytics tools to monitor performance metrics, refine strategies, and maximize campaign effectiveness. Created promotional videos and visual assets using Canva and CapCut to support campaigns.
Social Media Manager at Freelance / Remote – Ghana, Accra
October 1, 2023 - Present
Increased engagement by 40% in under 3 months by managing and optimizing daily content across Facebook, LinkedIn, TikTok, and Instagram for client brands, companies, and schools in various geographical locations. Developed and published high-converting posts by mimicking brand/founder tone and leveraging AI tools like ChatGPT and Claude for content ideation and iteration. Identified trends and viral content to craft timely, relevant posts that boosted organic reach by 30% month-over-month. Edited short-form videos using CapCut and Canva to improve video retention by 25%. Managed publishing calendars, analytics dashboards, and scheduling systems to maintain consistency and performance-driven optimization. Created engaging visuals and branded content using Canva, ensuring alignment with audience expectations and platform trends.
Software Developer at Cubicle Solutions (Remote)
May 1, 2022 - October 23, 2025
Developed detailed project plans and releases to ensure timely delivery. Customized and optimized WordPress websites for enhanced UX and performance. Integrated marketing strategies into software solutions to boost engagement and conversion. Analyzed performance data to guide strategic decisions and improve efficiency. Applied emerging tech and best practices to deliver innovative, user-centric solutions. Worked remotely with cross-functional teams across the company, including marketing and project management, developing new ideas, initiatives, products, and services.

Education

Professional Certificate in Digital Marketing & E-Commerce at Coursera
January 11, 2030 - December 1, 2023
Advanced Professional Diploma in Software Engineering at CELPS
January 11, 2030 - November 1, 2015
English Language Studies (Beginner Level 2) at Saint Dominique, Pointe-Noire, Congo
January 11, 2030 - November 1, 2015
Baccalaureate of Science (WASSCE) at WASSCE programs
January 11, 2030 - June 1, 2014

Qualifications

Professional Certificate in Digital Marketing & E-Commerce (Coursera/IPMC)
January 11, 2030 - October 23, 2025
Advanced Professional Diploma in Software Engineering
January 11, 2030 - November 1, 2015
English Language Studies (Beginner Level 2)
January 11, 2030 - November 1, 2015
Baccalaureate of Science (WASSCE)
January 11, 2030 - June 1, 2014

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Other