Available to hire
I’m Karla Thompson, a brand designer and print + digital content designer and story teller.
I currently provide art direction and production for Pfeifer.Design and Snocker.Shop, coordinating internal and external teams to deliver print literature, digital assets, and engaging social content.
My work spans website content management, content planning, photography direction, and copywriting to help brands tell their stories clearly and beautifully.
My career has taken me from Brisbane, to London and now Porto. I bring hands-on photography, copywriting, CMS expertise, and strategic content planning to multi-channel projects.
I hold a Bachelor of Business Design & Computing from QUT, Australia and a Distinction in Digital Media Management from Birkbeck, and I’m fluent in English with dual Australian/British nationality and Portuguese residency since 2019.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Creative Partner / Owner at Pfeifer.Design and Snocker.Shop
January 1, 2024 - October 23, 2025Art direction and production for all print and digital material for Pfeifer.Design and Snocker.Shop. Lead website design & content management, Pinterest strategy, subscriber list growth, creation of digital assets, in-house photography and art direction, in-house copywriting, liaison with external videographers and photographers, management of Instagram and Reels, and design/production of all print literature including brochures, corporate identity and pitch documents. Proficient with Adobe Photoshop, Illustrator and InDesign; experienced with Squarespace and Canva for video content.
Senior Graphic Designer at Sherry Design Ltd
January 1, 2006 - October 23, 2025Client-facing senior graphic designer responsible for a varied portfolio of print, digital and large-scale projects for multiple brands. Worked on campaigns and collateral for clients including Hewlett Packard, The Electoral Commission, Department for Education and Skills (DfES), Metronet, British Phonographic Industry (BPI) and Tower Hamlets Council.
Graphic Designer at Brisbane (Department of Public Works; Prestige Publications; Image Studio Ltd.)
January 1, 2001 - October 23, 2025Graphic designer across Brisbane-based agencies delivering print and digital projects for diverse client briefs.
Digital Content Manager (Freelance) at London (Various Clients)
January 1, 2014 - October 23, 2025Freelance content creator/manager providing account direction, user stories, content planning and scheduling, interface design and CMS management, bespoke CMS documentation and user training, quality control/testing, client debriefs, and print production for multiple brands and campaigns.
Web Designer / Content Manager at PFEIFER
January 1, 2022 - October 23, 2025Designed and populated the PFEIFER brand website using Squarespace; managed an extensive image library (~20 years of furniture photography); copywritten for the site including brand story and diary.
Content Creator / Social Content Manager at PFEIFER
January 1, 2020 - October 23, 2025Created Pinterest and Instagram content strategies and assets; planned shoots; produced reels and posts; engaged audience and grew brand presence.
Art Director at PFEIFER
January 1, 2022 - October 23, 2025Art direction, planning, styling, briefs, storyboarding and script writing for videographers; long-form content creation for design/news/blogs.
Furniture Catalogue Lead at WOODMAN
January 1, 2021 - October 23, 2025Conceptualised the brand story, art directed and styled photography and 3D imagery for a 96-page furniture catalogue; managed a small production team; copywritten; oversaw print production and client checkpoints.
Online Magazine Designer at Tesco F&F (John Brown Media)
January 1, 2013 - PresentDesigned and populated online monthly magazines for Tesco F&F in English and multiple European languages; produced assets using Photoshop; coordinated large multi-language workflows.
Online Magazine Designer at Tesco F&F (John Brown Media)
January 1, 2012 - October 23, 2025Variations of online monthly magazines for Tesco F&F published in English and six other European languages; asset creation and localization.
Flash Micro-site Designer at Hewlett Packard
January 1, 2002 - October 23, 2025Designed the concept interface and walk-through for a micro-site to assist non-technical users; produced graphics and led outsourced user testing.
Annual Report Designer at British Phonographic Industry (BPI)
January 1, 2002 - October 23, 2025Designed and produced the BPI Annual Report; liaised with printers and editors for proofreading and production.
Voter Engagement Literature Designer at The Electoral Commission
January 1, 2004 - October 23, 2025Produced printed literature for electoral information; coordinated translations and liaised with translators and printers; targeted multi-language regions.
Outdoor Campaign Designer at London Borough of Tower Hamlets
January 1, 2005 - October 23, 2025Multi-channel outdoor advertising campaign design including billboards, external bus advertising and DLR posters; managed shoots and production.
Education
Bachelor of Business Design & Computing at Queensland University of Technology
January 1, 1992 - January 1, 1992Postgraduate Certificate - Digital Media Management (Distinction) at Birkbeck, University of London
January 1, 2012 - January 1, 2012Qualifications
Postgraduate Certificate - Digital Media Management (Distinction)
January 1, 2012 - January 1, 2012Industry Experience
Media & Entertainment, Professional Services, Manufacturing, Retail, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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