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Hi, I’m Mordjane Houda, a results-driven B2B marketing professional with 6+ years of experience across healthcare, tech, and enterprise services. I partner with sales to drive acquisition, lead generation, and brand growth, blending digital-first strategies with traditional marketing tactics to deliver measurable ROI. Fluent in French, English, and Portuguese, I’ve led cross-functional teams and multi-channel programs at global companies like Cisco, Google, Accenture, and Teleperformance. I’m passionate about designing integrated campaigns, optimizing performance, and expanding into new markets.…Hi, I’m Mordjane Houda, a results-driven B2B marketing professional with 6+ years of experience across healthcare, tech, and enterprise services. I partner with sales to drive acquisition, lead generation, and brand growth, blending digital-first strategies with traditional marketing tactics to deliver measurable ROI. Fluent in French, English, and Portuguese, I’ve led cross-functional teams and multi-channel programs at global companies like Cisco, Google, Accenture, and Teleperformance. I’m passionate about designing integrated campaigns, optimizing performance, and expanding into new markets.

Mordjane Houda

Growth Marketer, Marketing Strategist, Product Marketer, +3

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Hi, I’m Mordjane Houda, a results-driven B2B marketing professional with 6+ years of experience across healthcare, tech, and enterprise services. I partner with sales to drive acquisition, lead generation, and brand growth, blending digital-first strategies with traditional marketing tactics to deliver measurable ROI. Fluent in French, English, and Portuguese, I’ve led cross-functional teams and multi-channel programs at global companies like Cisco, Google, Accenture, and Teleperformance. I’m passionate about designing integrated campaigns, optimizing performance, and expanding into new markets.…Hi, I’m Mordjane Houda, a results-driven B2B marketing professional with 6+ years of experience across healthcare, tech, and enterprise services. I partner with sales to drive acquisition, lead generation, and brand growth, blending digital-first strategies with traditional marketing tactics to deliver measurable ROI. Fluent in French, English, and Portuguese, I’ve led cross-functional teams and multi-channel programs at global companies like Cisco, Google, Accenture, and Teleperformance. I’m passionate about designing integrated campaigns, optimizing performance, and expanding into new markets.

Available to hire

Hi, I’m Mordjane Houda, a results-driven B2B marketing professional with 6+ years of experience across healthcare, tech, and enterprise services. I partner with sales to drive acquisition, lead generation, and brand growth, blending digital-first strategies with traditional marketing tactics to deliver measurable ROI.

Fluent in French, English, and Portuguese, I’ve led cross-functional teams and multi-channel programs at global companies like Cisco, Google, Accenture, and Teleperformance. I’m passionate about designing integrated campaigns, optimizing performance, and expanding into new markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

French

Fluent

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Advanced

Arabic

Intermediate

Work Experience

Acquisition Marketing Manager at TheraScience

May 1, 2025 - Present

Lead multi-channel acquisition marketing, driving demand and ROI across digital channels. Built end-to-end campaigns, optimized funnels, and collaborated with cross-functional teams to maximize ROIs and accelerate growth.

Marketing Support Specialist (Partner Engagement & Event Manager) at Cisco

May 1, 2025 - October 23, 2025

Drove integrated B2B marketing across Cisco partner ecosystems, orchestrating webinars, partner trainings, and large-scale industry events. Led on-ground PR and event initiatives to boost brand visibility and partner activation.

Marketing Expert at Teleperformance (Meta Products)

July 1, 2023 - October 23, 2025

Managed multi-channel marketing campaigns for Meta products, delivering performance analysis, campaign restructuring, and A/B testing to improve ROI and adoption. Trained clients on optimization tactics and supported new product launches.

Google Ads Marketing Optimization Specialist at Accenture

June 1, 2022 - October 23, 2025

Built and optimized acquisition campaigns across Google Ads and Meta platforms, driving ROI and client acquisition. Conducted A/B testing and post-launch audits to refine messaging, targeting, and conversion performance.

Country Manager – Business Development at The Business Year

February 1, 2020 - October 23, 2025

Directed country-level marketing and business operations, managed cross-functional teams for high-ROI projects, and negotiated sponsorships/partnerships to drive revenue. Implemented KPI tracking and forecasting systems to improve performance visibility.

French-Speaking SMB Marketing Support Specialist (Partner Engagement & Event Manager) at Cisco

September 1, 2024 - May 1, 2025

Drove integrated B2B marketing programs for the French SMB segment, orchestrating partner engagement and events. Led partner trainings and large industry events with strong attendee satisfaction, and enhanced visibility and partner performance through targeted enablement.

Marketing Consultant – Google Partners Agency (Product Campaign Specialist) at Teleperformance

June 1, 2022 - July 1, 2023

Drove multi-client Google partner campaigns, aligning campaigns with business objectives, and delivering ROI improvements. Built dashboards, conducted proactive optimization, and collaborated with 50+ partner agencies to scale impact.

Google Ads Marketing Optimization Specialist at Accenture

February 1, 2020 - June 1, 2022

Managed and optimized Google Ads campaigns for diverse clients, including testing and tuning strategies to improve ROAS. Worked remotely from Lisbon with cross-functional teams to drive performance.

Marketing Expert – Meta Products at Teleperformance

March 1, 2018 - September 1, 2019

Led multi-industry digital marketing programs with €1M+ ad spend, reorganizing testing and optimization to boost ROAS by 40%. Trained 100+ clients on Meta Ads tools, and supported multiple Meta product launches with high adoption.

Country Manager – Business Development at The Business Year

September 1, 2019 - February 1, 2020

Directed national-level business operations, managing a €400K+ portfolio and leading cross-functional teams. Secured €250K in new revenue within 6 months, implemented KPI tracking, and led government and corporate engagement, coordinating 4 major PR events.