Marketing Strategist | Community Manager & Digital Growth Specialist at Impetus Coffee Roasters

Led social media growth and paid campaigns: increased Instagram engagement by 50% in 3 months and grew followers by 6,000+ across three brand accounts; designed and managed Meta Ads campaigns achieving 8% CTR and reducing CPA by 25% YoY; secured sponsorships from premium brands; revamped websites (WordPress + cPanel) improving traffic and online reservations; created 300+ branded content assets and led cross-functional creative teams; delivered monthly sales analytics and data-driven promotions increasing average ticket size by 12%.

Marketing Assistant at UVAC

Coordinated and directed photo campaigns for institutional and partner brands; produced Instagram and Facebook content that increased reach by 20% in 2 months; supported web development projects improving layouts and visuals for partner websites; participated in workshops on social media strategy and Photoshop training.