Community Manager | Social Media & Branding Specialist | Data Analysis | Brand Growth & Engagement | Bilingual (EN/SP)

Alexa Grahanda Cristaldi

Community Manager | Social Media & Branding Specialist | Data Analysis | Brand Growth & Engagement | Bilingual (EN/SP)

Available to hire

Community Manager | Social Media & Branding Specialist | Data Analysis | Brand Growth & Engagement | Bilingual (EN/SP)

Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Marketing Strategist | Community Manager & Digital Growth Specialist at Impetus Coffee Roasters
July 1, 2025 - October 23, 2025
Led social media growth and paid campaigns: increased Instagram engagement by 50% in 3 months and grew followers by 6,000+ across three brand accounts; designed and managed Meta Ads campaigns achieving 8% CTR and reducing CPA by 25% YoY; secured sponsorships from premium brands; revamped websites (WordPress + cPanel) improving traffic and online reservations; created 300+ branded content assets and led cross-functional creative teams; delivered monthly sales analytics and data-driven promotions increasing average ticket size by 12%.
Marketing Assistant at UVAC
March 1, 2020 - October 23, 2025
Coordinated and directed photo campaigns for institutional and partner brands; produced Instagram and Facebook content that increased reach by 20% in 2 months; supported web development projects improving layouts and visuals for partner websites; participated in workshops on social media strategy and Photoshop training.
Marketing Intern at Anton Club
July 1, 2021 - October 23, 2025
Conducted profitability and viability studies for new investment proposals; managed personalized communications with 30+ potential clients contributing to lead generation; created company briefs used in investor presentations.

Education

Bachelor of Arts in Digital Marketing & Advertising at Universidad Cristóbal Colón
August 1, 2017 - June 1, 2022

Qualifications

EFSET English Certificate – C2 Proficient
January 11, 2030 - October 23, 2025
22nd National Barista Competition – Impetus brand visibility strategy
January 11, 2030 - October 23, 2025
Attendee – Marketing & Advertising Industry Conferences (2022–2024)
January 1, 2022 - December 31, 2024

Industry Experience

Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Other