Izabela Zibileanu

Launched and managed the company’s social media presence and Discord community from scratch, establishing the brand’s public voice during early-stage product development. Wrote and coordinated press releases and external communications to support product visibility and industry positioning. Translated technical product updates into accessible content for non-technical community members and partner audiences. Maintained influencer/creator relationships, including introductions via leadership, and performed independent outreach to expand partnership opportunities. Owned day-to-day content operations and introduced automation for scheduling and cross-channel coordination.

Developed and executed a content strategy covering social media, newsletters, and corporate positioning; implemented automation tools for content scheduling and marketing workflow improvements; provided budget scenarios and vendor cost comparisons; managed corporate relations with game production companies, developers, influencers, and freelancers, increasing the company’s affiliate outreach.

Created and managed digital content, including blog posts, newsletters, and social media campaigns; increased community engagement through contests, giveaways, and influencer collaborations; managed SEO strategies, including keyword optimization, press release distribution, and link-building; administered marketing budgets and provided data-driven reports to clients; led content creation for two white papers and an NFT project workflow; spearheaded listing processes for a client’s project on a top-tier centralized exchange.