I'm a strategic marketing professional with over 8 years of experience in agencies and in-house teams across Brazil, Ireland, and Portugal. I've led award-winning campaigns for global brands (Cannes Lions, Effie LATAM, Clios) and specialized in brand strategy, cultural insights, and creative direction. Currently transitioning into music industry curations and festival programming, I develop content and manage social media to boost engagement and online visibility. I've led branding initiatives, built influencer partnerships, and driven enrollment increases; I'm excited to contribute to bookings, management, and festival programming opportunities in the music industry.

Wesley Andrade

I'm a strategic marketing professional with over 8 years of experience in agencies and in-house teams across Brazil, Ireland, and Portugal. I've led award-winning campaigns for global brands (Cannes Lions, Effie LATAM, Clios) and specialized in brand strategy, cultural insights, and creative direction. Currently transitioning into music industry curations and festival programming, I develop content and manage social media to boost engagement and online visibility. I've led branding initiatives, built influencer partnerships, and driven enrollment increases; I'm excited to contribute to bookings, management, and festival programming opportunities in the music industry.

Available to hire

I’m a strategic marketing professional with over 8 years of experience in agencies and in-house teams across Brazil, Ireland, and Portugal. I’ve led award-winning campaigns for global brands (Cannes Lions, Effie LATAM, Clios) and specialized in brand strategy, cultural insights, and creative direction.

Currently transitioning into music industry curations and festival programming, I develop content and manage social media to boost engagement and online visibility. I’ve led branding initiatives, built influencer partnerships, and driven enrollment increases; I’m excited to contribute to bookings, management, and festival programming opportunities in the music industry.

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Language

English
Advanced
Portuguese
Fluent

Work Experience

Marketing Strategist at Market.Me
January 1, 2025 - October 23, 2025
Developed and executed digital strategies for clients including CFF Kitchens, Centurion, and Adam Kearney, driving measurable engagement and brand growth. Introduced a strategic and creative planning culture, incorporating research, behavioral insights, and audience analysis across the agency. Maintained sales and client engagement during the pandemic via online campaigns and events, delivering actionable market insights and driving campaign performance.

Education

MBA in Marketing at Universidade de São Paulo (USP)
January 1, 2020 - January 1, 2023
BA in Social Communication (Advertising & Marketing) at FECAP
January 1, 2016 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet