Alanna De Champlain

Digital Marketing Specialist at Biiibo Inc.

Led multi-channel marketing campaigns and social media strategy, driving revenue growth, increased sign-ups, and improved conversion rates. Oversaw content creation, video production, paid and organic campaigns, and events that boosted web traffic and lead generation. Managed GTM planning and coordination for new features, including member onboarding content and the PR/offer strategy for sales initiatives.

Digital Marketing Specialist at Biiibo Inc.

Led multi-channel campaigns for Biiibo, driving revenue growth, increased web traffic, and strengthened customer acquisition. Drove 95% revenue growth, 156% rise in sign-ups, and achieved 70% customer conversion during key campaigns. Owned social media strategy and content creation, transitioning from static graphics to video-based content, boosting organic web traffic by 67% in the first month and 117% in the second. Planned and executed high-impact sale events, including Customer Appreciation Fall Fair with 150+ attendees and 500% ROI. Collaborated on marketing initiatives for sister brand Trim Depot, generating $123K in revenue with 40% from first-time customers. Supported GTM planning for new PRO membership features through content marketing strategy and scheduling. Produced clear, engaging video, photo, social, presentations, paid ads, and print materials to support marketing and sales efforts.

Customer Success Associate at Biiibo Inc.

Supported 200+ contractors and trade professionals by managing relationships, resolving issues, and ensuring a seamless order-to-delivery experience. Onboarded new signups, improved onboarding flow, and led NPS surveys to drive customer satisfaction and win-backs. Provided customer insights to marketing, sales, and operations to inform product messaging.

Customer Success Associate at Biiibo Inc.

Supported contractors and trade professionals by managing relationships, resolving issues, and ensuring a seamless customer experience from order to job site. Supported 200+ contractors and trade professionals, onboarding new sign-ups, and creating a post sign-up flow that increased customer conversion rate by 2%. Led NPS surveys, gathering actionable feedback that helped improve customer satisfaction scores and aided in increasing customer wins back by 6%. Provided regular customer insights to marketing, sales, and operations teams to help shape product messaging and service improvements. Mapped and improved customer touchpoints to ensure consistent brand experience and reduce friction during onboarding.

Sales & Marketing Manager at Weiss Wired-In

Managed sales and marketing initiatives, organized trade show campaigns, created promotional materials, and led onboarding processes to drive customer acquisition, upsells, and operational efficiency. Planned and executed 7 trade show campaigns, generating 50+ qualified leads per event and achieving notable signups. Redesigned the company website and created SOPs and employee handbook to improve consistency.

Sales & Marketing Manager at Weiss Wired-In

Managed sales and marketing initiatives, ran trade show campaigns, created promotional materials, and led team processes to drive customer acquisition, upsells, and operational efficiency. Planned and executed 7 trade show marketing campaigns, generating 50+ qualified leads per event and converting ~10% into customers through on-site sign-ups and post-event follow-ups. Redesigned company website to modernize brand, improve navigation and clarity, resulting in 5 direct inquiries in the first month post-launch. Created comprehensive employee SOPs and an employee handbook to improve in-company consistency and training for sales and service teams. Managed end-to-end recruitment for sales and service roles, posting jobs, interviewing candidates, and successfully hiring and onboarding 5 new team members.

Program Coordinator - Accessibility Services at The City of Guelph

Led volunteer recruitment and onboarding, increasing program capacity by 100% and ensuring coverage for scheduled training sessions. Developed outreach materials to raise program visibility and created a training video on accessibility barriers to empower adults with disabilities navigating public transportation.