Siyu Xu
Hello, I’m Siyu Xu. I’m an international marketing graduate with an MSc in Marketing Management with Advertising and an MA in Educational Leadership and Management.
About
Hello, I’m Siyu Xu. I’m an international marketing graduate with an MSc in Marketing Management with Advertising and an MA in Educational Leadership and Management. I have gained cross-functional experience at Adidas, LVMH, and IKEA across China and Shanghai, coordinating campaigns, analysing customer insights, and delivering engaging product messaging. I thrive in collaborative environments, working with sales, design, finance, and quality control to align strategies and drive results.
I’m now seeking to launch my marketing career in the UK FMCG/retail sector, bringing an intercultural perspective and strong digital, content, and analytical skills (Power BI, SPSS, Excel). I’m eligible to work in the UK on the Graduate Route visa and excited to contribute to dynamic teams with a data-driven, customer-centric approach. In my spare time I enjoy travel, hiking, climbing, and skiing, which keep me curious and connected with people.
- 4 years' experience
- Joined October 2025
Languages
- ChineseFluent
- EnglishFluent
Industry experience
- Consumer Goods
- Retail
- Professional Services
Work experience· 4 roles
Coordinated logistics for 10,000+ monthly orders; achieved a 95% on-time delivery rate and reduced logistics costs by 15%. Managed CMA and CIQ orders, ensuring compliance with international shipping regulations and improving efficiency. Implemented SAP process improvements for adjustments, returns and resupply, reducing error rates to 0% and boosting team productivity by 33%. Maintained cross-department communication (marketing, quality control), resolving shipment issues within 48 hours on average.
Coordinated recruitment needs across 8 business units; aligned hiring timelines to meet project milestones. Communicated with stakeholders to address real-time candidate demands, contributing to 95% on-schedule delivery. Collected and analysed data from 1,000+ candidates to support talent planning and improve reporting accuracy. Prepared weekly status updates to unify goals and escalate issues for timely resolution.
Designed and launched three festival campaigns; +25% engagement and +50% improvement in campaign reach. Led promotional material production and logistics; delivered 100% to deadline. Monitored performance data and optimised dissemination, reducing costs by 30% while maximising impact. Liaised with design, finance, and customer service to ensure seamless execution.
Education
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