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 Senior Influencer & Marketing Leader (17+ Yrs) with a unique career spanning Hong Kong (Corporate & Founder) and Japan (Entrepreneur).  Proven Cross-Cultural Adaptability & Success: Demonstrated rapid success in the highly complex Japanese market; built a business and full influencer operation from scratch, proving my ability to thrive and deliver results in any new cross-cultural environment.  Pioneering Founder (Hong Kong): Established one of Hong Kong's first KOL agencies, personally transforming over 100 artists & grassroots talents into top-tier, commercially successful influencers.  High-Impact Campaign Results: Drove record-breaking campaign performance for clients, including propelling a new product to #2 Bestseller status (Lee Kum Kee) and securing 80% of all new app downloads (Uma Musume).  Expert Partnership Builder: Secured and managed collaborations with major global brands (SONY, SK-II, HKJC) and over 50+ e-commerce/local businesses, proving deep expertise in negotiation and resource integration.  Data-Driven Growth Strategist: Adept at leveraging social media trends (TikTok, Xiaohongshu) and analytics to develop content strategies that directly support user growth and project goals.… Senior Influencer & Marketing Leader (17+ Yrs) with a unique career spanning Hong Kong (Corporate & Founder) and Japan (Entrepreneur).  Proven Cross-Cultural Adaptability & Success: Demonstrated rapid success in the highly complex Japanese market; built a business and full influencer operation from scratch, proving my ability to thrive and deliver results in any new cross-cultural environment.  Pioneering Founder (Hong Kong): Established one of Hong Kong's first KOL agencies, personally transforming over 100 artists & grassroots talents into top-tier, commercially successful influencers.  High-Impact Campaign Results: Drove record-breaking campaign performance for clients, including propelling a new product to #2 Bestseller status (Lee Kum Kee) and securing 80% of all new app downloads (Uma Musume).  Expert Partnership Builder: Secured and managed collaborations with major global brands (SONY, SK-II, HKJC) and over 50+ e-commerce/local businesses, proving deep expertise in negotiation and resource integration.  Data-Driven Growth Strategist: Adept at leveraging social media trends (TikTok, Xiaohongshu) and analytics to develop content strategies that directly support user growth and project goals.

Yeung Sai Lim

Influencer Marketing Manager, Brand Strategist, Marketing Strategist, +2

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 Senior Influencer & Marketing Leader (17+ Yrs) with a unique career spanning Hong Kong (Corporate & Founder) and Japan (Entrepreneur).  Proven Cross-Cultural Adaptability & Success: Demonstrated rapid success in the highly complex Japanese market; built a business and full influencer operation from scratch, proving my ability to thrive and deliver results in any new cross-cultural environment.  Pioneering Founder (Hong Kong): Established one of Hong Kong's first KOL agencies, personally transforming over 100 artists & grassroots talents into top-tier, commercially successful influencers.  High-Impact Campaign Results: Drove record-breaking campaign performance for clients, including propelling a new product to #2 Bestseller status (Lee Kum Kee) and securing 80% of all new app downloads (Uma Musume).  Expert Partnership Builder: Secured and managed collaborations with major global brands (SONY, SK-II, HKJC) and over 50+ e-commerce/local businesses, proving deep expertise in negotiation and resource integration.  Data-Driven Growth Strategist: Adept at leveraging social media trends (TikTok, Xiaohongshu) and analytics to develop content strategies that directly support user growth and project goals.… Senior Influencer & Marketing Leader (17+ Yrs) with a unique career spanning Hong Kong (Corporate & Founder) and Japan (Entrepreneur).  Proven Cross-Cultural Adaptability & Success: Demonstrated rapid success in the highly complex Japanese market; built a business and full influencer operation from scratch, proving my ability to thrive and deliver results in any new cross-cultural environment.  Pioneering Founder (Hong Kong): Established one of Hong Kong's first KOL agencies, personally transforming over 100 artists & grassroots talents into top-tier, commercially successful influencers.  High-Impact Campaign Results: Drove record-breaking campaign performance for clients, including propelling a new product to #2 Bestseller status (Lee Kum Kee) and securing 80% of all new app downloads (Uma Musume).  Expert Partnership Builder: Secured and managed collaborations with major global brands (SONY, SK-II, HKJC) and over 50+ e-commerce/local businesses, proving deep expertise in negotiation and resource integration.  Data-Driven Growth Strategist: Adept at leveraging social media trends (TikTok, Xiaohongshu) and analytics to develop content strategies that directly support user growth and project goals.

Available to hire

 Senior Influencer & Marketing Leader (17+ Yrs) with a unique career spanning Hong Kong (Corporate & Founder) and Japan (Entrepreneur).
 Proven Cross-Cultural Adaptability & Success: Demonstrated rapid success in the highly complex Japanese market; built a business and full influencer operation from scratch, proving my ability to thrive and deliver results in any new cross-cultural environment.
 Pioneering Founder (Hong Kong): Established one of Hong Kong’s first KOL agencies, personally transforming over 100 artists & grassroots talents into top-tier, commercially successful influencers.
 High-Impact Campaign Results: Drove record-breaking campaign performance for clients, including propelling a new product to #2 Bestseller status (Lee Kum Kee) and securing 80% of all new app downloads (Uma Musume).
 Expert Partnership Builder: Secured and managed collaborations with major global brands (SONY, SK-II, HKJC) and over 50+ e-commerce/local businesses, proving deep expertise in negotiation and resource integration.
 Data-Driven Growth Strategist: Adept at leveraging social media trends (TikTok, Xiaohongshu) and analytics to develop content strategies that directly support user growth and project goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Japanese

Advanced

Work Experience

Founder & Managing Director at DW PARK Co., Ltd.

October 1, 2021 - October 24, 2025

Spearheaded the establishment and growth of a cross-market venture in Japan, evolving from an e-commerce launch to a successful physical F&B and brand operation. Oversaw strategic planning, P&L, brand development, marketing, and team-building. Led the end-to-end launch of Cha Dim (Hong Kong–style restaurant), achieving break-even within 15 months and relocating to a prime city-center site. Implemented a low-budget, high-impact marketing strategy centered on UGC and local SEO, and drove rapid growth on third-party delivery platforms (Uber Eats), establishing the channel as primary revenue. Provided strategic consulting for Lee Kum Kee, JRA, and HKJC, delivering record-breaking campaigns and driving a large portion of app downloads for a major game launch.

Project Director at Argos Media Ltd

August 1, 2018 - October 24, 2025

Pioneered one of Hong Kong's first KOL/Influencer marketing agencies, transforming over 100 artists into commercially valuable influencers. Directed end-to-end digital marketing for enterprise clients (e.g., Bank of China (HK), Henderson Land Development, Shun Tak Holdings) and delivered measurable ROI (e.g., revenue generation of HK$100,000+ at 20% cost, 5x ROI). Led digital business transformation for Fine Art Asia and spearheaded mall digitalization initiatives for Fortune Malls Group, including interactive kiosks and VR experiences.

Assistant Marketing Manager at The Hong Kong Jockey Club

December 1, 2014 - October 24, 2025

Transformed a standard race day into the signature 'Happy Wednesday' entertainment brand, coordinating a matrixed team of 100+ across departments and vendors to deliver year-round programs. Increased campaign website traffic by 20% via A/B testing in SEM/SEO and social link-building; grew total social followers by 150% over four years; launched the 'Racing Touch' mobile app with 200,000+ downloads in its first season; implemented campaigns on WeChat and travel portals drawing 2,000+ targeted tourists per race day; managed a sizable core marketing budget.

Assistant Manager, Digital Marketing at CSL Ltd

August 1, 2012 - October 24, 2025

Led two digital communication specialists; directed social media strategy across Facebook, Weibo, and LinkedIn; oversaw website traffic analysis for one2free (HK CSL) and 1010 e-commerce platforms; led digital marketing for MOB-EX 2013 award-winning campaign (Gold for Best Consumer Brand App).

Assistant Manager, Digital Communication at Bupa Hong Kong

September 1, 2011 - October 24, 2025

Drove business growth through data-driven performance marketing, generating 2,000+ qualified leads and increasing online lead conversion by 15% within 3 months. Achieved a 200% increase in website traffic through holistic digital promotions, SEM, and social media. Managed regional marketing plans across Asia (Singapore, India, Indonesia, China).

Account Manager at Lokomotive Communication Asia Ltd

August 1, 2008 - October 24, 2025

Provided digital strategy consultation and marketing training for a diverse client portfolio. Led digital marketing initiatives for brands including Samsung Electronics, Swire Travel, Galaxy Entertainment Group (Macau), and The Langham Hotel Group; specialized in integrated strategies across social media, mobile, online advertising, and SEM to drive client outcomes.