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I am a passionate and detail-oriented web experience analyst dedicated to crafting exceptional digital experiences that drive customer success. As an Adobe Certified Professional - Adobe Experience Manager Business Practitioner, I specialize in leveraging tools like Adobe Experience Manager (AEM), ContentFul, Hygraph, and Asana to create and manage impactful website content while optimizing user journeys. With a strong foundation in the Customer Experience and Information sectors, I excel at analyzing website traffic and collaborating with cross-functional teams to deliver seamless, user-focused web experiences that exceed expectations. My client-centric approach, paired with excellent communication skills, allows me to build strong relationships with stakeholders at all levels. Fueled by creativity and a commitment to precision, I am driven to innovate and enhance digital processes, ensuring lasting success for both users and organizations.…I am a passionate and detail-oriented web experience analyst dedicated to crafting exceptional digital experiences that drive customer success. As an Adobe Certified Professional - Adobe Experience Manager Business Practitioner, I specialize in leveraging tools like Adobe Experience Manager (AEM), ContentFul, Hygraph, and Asana to create and manage impactful website content while optimizing user journeys. With a strong foundation in the Customer Experience and Information sectors, I excel at analyzing website traffic and collaborating with cross-functional teams to deliver seamless, user-focused web experiences that exceed expectations. My client-centric approach, paired with excellent communication skills, allows me to build strong relationships with stakeholders at all levels. Fueled by creativity and a commitment to precision, I am driven to innovate and enhance digital processes, ensuring lasting success for both users and organizations.

Pravalika Basetti

Content Creator, Web Designer, Content Producer, +2

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I am a passionate and detail-oriented web experience analyst dedicated to crafting exceptional digital experiences that drive customer success. As an Adobe Certified Professional - Adobe Experience Manager Business Practitioner, I specialize in leveraging tools like Adobe Experience Manager (AEM), ContentFul, Hygraph, and Asana to create and manage impactful website content while optimizing user journeys. With a strong foundation in the Customer Experience and Information sectors, I excel at analyzing website traffic and collaborating with cross-functional teams to deliver seamless, user-focused web experiences that exceed expectations. My client-centric approach, paired with excellent communication skills, allows me to build strong relationships with stakeholders at all levels. Fueled by creativity and a commitment to precision, I am driven to innovate and enhance digital processes, ensuring lasting success for both users and organizations.…I am a passionate and detail-oriented web experience analyst dedicated to crafting exceptional digital experiences that drive customer success. As an Adobe Certified Professional - Adobe Experience Manager Business Practitioner, I specialize in leveraging tools like Adobe Experience Manager (AEM), ContentFul, Hygraph, and Asana to create and manage impactful website content while optimizing user journeys. With a strong foundation in the Customer Experience and Information sectors, I excel at analyzing website traffic and collaborating with cross-functional teams to deliver seamless, user-focused web experiences that exceed expectations. My client-centric approach, paired with excellent communication skills, allows me to build strong relationships with stakeholders at all levels. Fueled by creativity and a commitment to precision, I am driven to innovate and enhance digital processes, ensuring lasting success for both users and organizations.

Available to hire

I am a passionate and detail-oriented web experience analyst dedicated to crafting exceptional digital experiences that drive customer success. As an Adobe Certified Professional - Adobe Experience Manager Business Practitioner, I specialize in leveraging tools like Adobe Experience Manager (AEM), ContentFul, Hygraph, and Asana to create and manage impactful website content while optimizing user journeys.

With a strong foundation in the Customer Experience and Information sectors, I excel at analyzing website traffic and collaborating with cross-functional teams to deliver seamless, user-focused web experiences that exceed expectations. My client-centric approach, paired with excellent communication skills, allows me to build strong relationships with stakeholders at all levels. Fueled by creativity and a commitment to precision, I am driven to innovate and enhance digital processes, ensuring lasting success for both users and organizations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Content Manager at CTRL QS, GMBH

March 1, 2025 - October 24, 2025

Developed and published multilingual content (landing pages, articles, recipes, product descriptions, and customized pages) for Dr. Oetker's international websites, leveraging copywriting skills to engage diverse audiences. Collaborated with cross-functional teams to ensure branding consistency, SEO optimization, accessibility compliance, and timely publication. Led QA and content migration efforts and supported multilingual setups.

Content Manager at MERKLE, DACH

October 1, 2023 - October 24, 2025

Managed Siemens Energy’s official site content and the Siemens Press Release site, ensuring brand alignment, accuracy, and SEO readiness. Oversaw content strategy, publishing workflows, and QA processes to maintain quality across multilingual pages.

Content Manager at CTRL QS, GMBH

May 1, 2023 - October 24, 2025

Led content creation and management for multiple high-profile websites, including IWC, George Fischer Pipes, On Running, Otto Bock, Montblanc, and more. Verified content against brand guidelines, performed QA, and coordinated with engineering and design teams to implement CMS enhancements and multilingual updates.

Associate at AMAZON UK SERVICES, LONDON

January 1, 2022 - October 24, 2025

Part of content management for Amazon's internal mobile app (AtoZ), contributing to UI improvements and operational capabilities to enhance the user experience.

Content Author, and Quality Analyst at Detem Solutions, Hyderabad, INDIA

October 1, 2019 - October 24, 2025

Wrote and published multilingual landing pages, articles, stories, and customized web pages for a major UK financial services client. Led QA reviews to ensure accuracy, consistency, and guideline adherence.