I'm Payal Rathore, a content writer and digital marketer based in Edinburgh. I craft SEO-optimized content and strategic social media campaigns to grow brand visibility and engage audiences. With a background in journalism and multimedia storytelling, I create copy for blogs, websites, and social media, and I enjoy turning data-driven insights into creative content. I’m proficient with Canva, Premiere Pro, MS Office, and video/photo workflows, and I love collaborating with cross-functional teams to achieve business goals.…

Payal Yogendra Rathore

I'm Payal Rathore, a content writer and digital marketer based in Edinburgh. I craft SEO-optimized content and strategic social media campaigns to grow brand visibility and engage audiences. With a background in journalism and multimedia storytelling, I create copy for blogs, websites, and social media, and I enjoy turning data-driven insights into creative content. I’m proficient with Canva, Premiere Pro, MS Office, and video/photo workflows, and I love collaborating with cross-functional teams to achieve business goals.…

Available to hire

I’m Payal Rathore, a content writer and digital marketer based in Edinburgh. I craft SEO-optimized content and strategic social media campaigns to grow brand visibility and engage audiences.

With a background in journalism and multimedia storytelling, I create copy for blogs, websites, and social media, and I enjoy turning data-driven insights into creative content. I’m proficient with Canva, Premiere Pro, MS Office, and video/photo workflows, and I love collaborating with cross-functional teams to achieve business goals.

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Skills

Experience Level

Language

English
Fluent
Hindi
Fluent

Work Experience

Contributing Writer at The Courier, Newcastle University
September 1, 2025 - October 24, 2025
Researched, pitched, and wrote engaging articles across sections including news, lifestyles, fashion, food and drinks, and opinions. Demonstrated strong journalistic skills through research, interviews, and fact-checking. Collaborated with section editors and writers to meet weekly publication deadlines. Adapted writing style for print and online formats.
Content Writer at QualTech RPO, India
February 1, 2024 - October 24, 2025
Researched and wrote high-quality, creative, engaging, and original content tailored to the client’s needs, including blogs, articles, websites, and social media posts. Collaborated with clients to know their demands, projects, tone, and deadlines, to deliver customized content. Optimized content for search engines using SEO best practices and ensured the content is polished, accurate, and error-free.
Content Writer at QualTech RPO, India
August 1, 2023 - October 24, 2025
Researched and wrote engaging content for blogs, websites, social media, and marketing, ensuring it aligned with the brand’s expectations. Assimilated SEO best practices and keywords to enhance content visibility and drive organic traffic. Refined and enhanced the content for accuracy, grammar, and clarity while maintaining high-quality standards and using analytical tools to track content performance. Cooperated with the marketing team to align content with business objectives and campaign strategies.
Content Creation | Social Media Marketing Intern at Flying Minds, India
November 1, 2021 - October 24, 2025
Developed engaging, SEO-optimized content, including blogs, articles, websites, and social media posts, to enhance brand awareness and audience engagement. Planned and executed social media strategies, including content scheduling, posting, and community engagement across platforms like Facebook, Instagram, Twitter, and LinkedIn. Shot video and captured images to enhance the client’s post and audience visibility. Monitored and analyzed content and campaign performance using different tools to improve the data-driven content. Coordinated with cross-functional teams to align content and marketing strategies.
Content Writer at QualTech RPO
August 1, 2023 - February 1, 2024
Researched and wrote high-quality, creative, engaging, and original content tailored to the client’s needs, including blogs, articles, websites, and social media posts. Collaborated with clients to know their demands, projects, tone, and deadlines.
Content Writer at QualTech RPO
February 1, 2023 - August 1, 2023
Researched and wrote engaging content for blogs, websites, social media, and marketing, ensuring it aligned with the brand’s expectations. Assimilated SEO best practices and keywords to enhance content visibility and drive organic traffic.
Content Creation | Social Media Marketing Intern at Flying Minds
August 1, 2021 - November 1, 2021
Developed engaging, SEO-optimized content, including blogs, articles, websites, and social media posts, to enhance brand awareness and audience engagement. Planned and executed social media strategies.

Education

MA International Multimedia Journalism at Newcastle University
September 1, 2024 - September 1, 2025
BA in Journalism and Mass Communication at NIMS University, Jaipur, India
September 1, 2020 - June 1, 2023
MA International Multimedia Journalism at Newcastle University
September 1, 2024 - September 1, 2025
BA in Journalism and Mass Communication at NIMS University
September 1, 2020 - June 1, 2023
MA International Multimedia Journalism at Newcastle University, Newcastle, UK
September 1, 2024 - September 1, 2025
BA in Journalism and Mass Communication at NIMS University, Jaipur, India
September 1, 2020 - June 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet

Skills

Experience Level