Payal Yogendra Rathore
I'm Payal Rathore, a content writer and digital marketer based in Edinburgh. I craft SEO-optimized content and strategic social media campaigns to grow brand visibility and engage audiences.
About
I’m Payal Rathore, a content writer and digital marketer based in Edinburgh. I craft SEO-optimized content and strategic social media campaigns to grow brand visibility and engage audiences.
With a background in journalism and multimedia storytelling, I create copy for blogs, websites, and social media, and I enjoy turning data-driven insights into creative content. I’m proficient with Canva, Premiere Pro, MS Office, and video/photo workflows, and I love collaborating with cross-functional teams to achieve business goals.
- 4 years' experience
- Joined October 2025
Skills· 13
Languages
- EnglishFluent
- HindiFluent
Industry experience
- Media & Entertainment
- Education
- Professional Services
- Software & Internet
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Work experience· 7 roles
Researched, pitched, and wrote engaging articles across sections including news, lifestyles, fashion, food and drinks, and opinions. Demonstrated strong journalistic skills through research, interviews, and fact-checking. Collaborated with section editors and writers to meet weekly publication deadlines. Adapted writing style for print and online formats.
Researched and wrote high-quality, creative, engaging, and original content tailored to the client’s needs, including blogs, articles, websites, and social media posts. Collaborated with clients to know their demands, projects, tone, and deadlines, to deliver customized content. Optimized content for search engines using SEO best practices and ensured the content is polished, accurate, and error-free.
Researched and wrote high-quality, creative, engaging, and original content tailored to the client’s needs, including blogs, articles, websites, and social media posts. Collaborated with clients to know their demands, projects, tone, and deadlines.
Education· 6
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