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I'm Barbara Kwiecień, a purpose-driven senior communications executive, mentor, and talent recruiting partner with 20+ years of cross-border leadership across EMEA. I specialize in strategic brand growth, high-performing team leadership, and storytelling that builds trust and impact. I’m currently a Partner at Joffers, a recruitment and advisory firm focused on go-to-market strategies, talent acquisition, sales acceleration, and remote-first team design. Previously, I led Edelman Poland as General Manager/Chairman of the Board, growing the office into Edelman’s top three globally for client satisfaction, driving 300% growth, double-digit margins, and guiding 50+ consultants across 10+ markets. I’m honoured with the Charismatic Woman Award and have been nominated for Businesswoman of the Year and Personality of the Year. I blend strategic vision, emotional intelligence, and mentorship to empower women and build purpose-led brands that make a difference, while mentoring across Polish and international women’s networks and supporting sustainable female entrepreneurship through initiatives like House of April.…I'm Barbara Kwiecień, a purpose-driven senior communications executive, mentor, and talent recruiting partner with 20+ years of cross-border leadership across EMEA. I specialize in strategic brand growth, high-performing team leadership, and storytelling that builds trust and impact. I’m currently a Partner at Joffers, a recruitment and advisory firm focused on go-to-market strategies, talent acquisition, sales acceleration, and remote-first team design. Previously, I led Edelman Poland as General Manager/Chairman of the Board, growing the office into Edelman’s top three globally for client satisfaction, driving 300% growth, double-digit margins, and guiding 50+ consultants across 10+ markets. I’m honoured with the Charismatic Woman Award and have been nominated for Businesswoman of the Year and Personality of the Year. I blend strategic vision, emotional intelligence, and mentorship to empower women and build purpose-led brands that make a difference, while mentoring across Polish and international women’s networks and supporting sustainable female entrepreneurship through initiatives like House of April.

Barbara Kwiecień

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I'm Barbara Kwiecień, a purpose-driven senior communications executive, mentor, and talent recruiting partner with 20+ years of cross-border leadership across EMEA. I specialize in strategic brand growth, high-performing team leadership, and storytelling that builds trust and impact. I’m currently a Partner at Joffers, a recruitment and advisory firm focused on go-to-market strategies, talent acquisition, sales acceleration, and remote-first team design. Previously, I led Edelman Poland as General Manager/Chairman of the Board, growing the office into Edelman’s top three globally for client satisfaction, driving 300% growth, double-digit margins, and guiding 50+ consultants across 10+ markets. I’m honoured with the Charismatic Woman Award and have been nominated for Businesswoman of the Year and Personality of the Year. I blend strategic vision, emotional intelligence, and mentorship to empower women and build purpose-led brands that make a difference, while mentoring across Polish and international women’s networks and supporting sustainable female entrepreneurship through initiatives like House of April.…I'm Barbara Kwiecień, a purpose-driven senior communications executive, mentor, and talent recruiting partner with 20+ years of cross-border leadership across EMEA. I specialize in strategic brand growth, high-performing team leadership, and storytelling that builds trust and impact. I’m currently a Partner at Joffers, a recruitment and advisory firm focused on go-to-market strategies, talent acquisition, sales acceleration, and remote-first team design. Previously, I led Edelman Poland as General Manager/Chairman of the Board, growing the office into Edelman’s top three globally for client satisfaction, driving 300% growth, double-digit margins, and guiding 50+ consultants across 10+ markets. I’m honoured with the Charismatic Woman Award and have been nominated for Businesswoman of the Year and Personality of the Year. I blend strategic vision, emotional intelligence, and mentorship to empower women and build purpose-led brands that make a difference, while mentoring across Polish and international women’s networks and supporting sustainable female entrepreneurship through initiatives like House of April.

Available to hire

I’m Barbara Kwiecień, a purpose-driven senior communications executive, mentor, and talent recruiting partner with 20+ years of cross-border leadership across EMEA. I specialize in strategic brand growth, high-performing team leadership, and storytelling that builds trust and impact. I’m currently a Partner at Joffers, a recruitment and advisory firm focused on go-to-market strategies, talent acquisition, sales acceleration, and remote-first team design.

Previously, I led Edelman Poland as General Manager/Chairman of the Board, growing the office into Edelman’s top three globally for client satisfaction, driving 300% growth, double-digit margins, and guiding 50+ consultants across 10+ markets. I’m honoured with the Charismatic Woman Award and have been nominated for Businesswoman of the Year and Personality of the Year. I blend strategic vision, emotional intelligence, and mentorship to empower women and build purpose-led brands that make a difference, while mentoring across Polish and international women’s networks and supporting sustainable female entrepreneurship through initiatives like House of April.

Skills

Branding

Copywriting

Brand Identity

Experience Level

Branding

Expert

Copywriting

Expert

Brand Identity

Expert

Language

Polish

Fluent

English

Fluent

Spanish; Castilian

Fluent

French

Intermediate

Italian

Intermediate

Work Experience

Partner, Talent Recruitment at Joffers Ltd

January 1, 2024 - Present

As Partner at Joffers International, I specialise in executive search and talent acquisition for cybersecurity and high-tech roles across Europe. I work closely with founders, hiring leads, and leadership teams to identify and attract elite candidates with the vision and drive needed to scale fast-moving organisations. My remit covers full-cycle sourcing, screening, and strategic positioning for roles such as Channel Account Managers, C-suite security executives, and partner-facing specialists.

General Manager / Chairman of the Board at Edelman, Poland

January 1, 2014 - October 24, 2025

Founded and scaled Edelman’s operations in Poland, transforming a startup presence into a top-performing business unit within Edelman's global network. Led all aspects of strategic growth — from business development and client delivery to team leadership and operational excellence. Highlights include building a 50+ person team, achieving 300% growth, maintaining double-digit margins, and positioning the office among Edelman’s global top 3 for client satisfaction. Directed large-scale strategic communication campaigns across 10+ markets with cross-functional regional hub leadership.

Founder & Creative Director at House of April

January 1, 2014 - Present

Founded and led House of April, a niche jewellery brand blending handcrafted design with storytelling and symbolism. Directed end-to-end brand development, including creative direction, product design, e-commerce strategy, client experience, operations, and marketing. Built a recognized brand with media visibility, active mentorship roles, and a focus on female entrepreneurship.

General Manager at Business Communications Associates, Poland

January 1, 2004 - October 24, 2025

General Manager responsible for overseeing operations, client delivery, and growth initiatives in a dynamic communications firm environment.

General Manager at Best Communications Group, Poland

January 1, 2002 - October 24, 2025

General Manager with accountability for strategic leadership, client services, and cross-functional team performance.