BK

Barbara Kwiecień

Available to hire

I'm Barbara Kwiecień, a purpose-driven senior communications executive, mentor, and talent recruiting partner with 20+ years of cross-border leadership across EMEA.

About

I’m Barbara Kwiecień, a purpose-driven senior communications executive, mentor, and talent recruiting partner with 20+ years of cross-border leadership across EMEA. I specialize in strategic brand growth, high-performing team leadership, and storytelling that builds trust and impact. I’m currently a Partner at Joffers, a recruitment and advisory firm focused on go-to-market strategies, talent acquisition, sales acceleration, and remote-first team design.

Previously, I led Edelman Poland as General Manager/Chairman of the Board, growing the office into Edelman’s top three globally for client satisfaction, driving 300% growth, double-digit margins, and guiding 50+ consultants across 10+ markets. I’m honoured with the Charismatic Woman Award and have been nominated for Businesswoman of the Year and Personality of the Year. I blend strategic vision, emotional intelligence, and mentorship to empower women and build purpose-led brands that make a difference, while mentoring across Polish and international women’s networks and supporting sustainable female entrepreneurship through initiatives like House of April.

  • 24 years' experience
  • Joined October 2025

Languages

  • PolishFluent
  • EnglishFluent
  • Spanish; CastilianFluent
  • FrenchIntermediate
  • ItalianIntermediate

Industry experience

  • Media & Entertainment
  • Professional Services
  • Consumer Goods
  • Healthcare
  • Software & Internet
  • Retail
  • Travel & Hospitality

Work experience· 5 roles

Partner, Talent Recruitment · Joffers LtdJan 2024 – Present · 2 yrs 11 mos

As Partner at Joffers International, I specialise in executive search and talent acquisition for cybersecurity and high-tech roles across Europe. I work closely with founders, hiring leads, and leadership teams to identify and attract elite candidates with the vision and drive needed to scale fast-moving organisations. My remit covers full-cycle sourcing, screening, and strategic positioning for roles such as Channel Account Managers, C-suite security executives, and partner-facing specialists.

Founder & Creative Director · House of AprilJan 2014 – Present · 12 yrs 11 mos

Founded and led House of April, a niche jewellery brand blending handcrafted design with storytelling and symbolism. Directed end-to-end brand development, including creative direction, product design, e-commerce strategy, client experience, operations, and marketing. Built a recognized brand with media visibility, active mentorship roles, and a focus on female entrepreneurship.

General Manager / Chairman of the Board · Edelman, PolandJan 2014 – Oct 2025 · 11 yrs 10 mos

Founded and scaled Edelman’s operations in Poland, transforming a startup presence into a top-performing business unit within Edelman's global network. Led all aspects of strategic growth — from business development and client delivery to team leadership and operational excellence. Highlights include building a 50+ person team, achieving 300% growth, maintaining double-digit margins, and positioning the office among Edelman’s global top 3 for client satisfaction. Directed large-scale strategic communication campaigns across 10+ markets with cross-functional regional hub leadership.

General Manager · Business Communications Associates, PolandJan 2004 – Oct 2025 · 21 yrs 10 mos
General Manager · Best Communications Group, PolandJan 2002 – Oct 2025 · 23 yrs 10 mos

Education· 6

Bachelor of Arts in Spanish Language and Literature · University of Utah1990 – 1995
Study Abroad · Universidad de Salamanca1992
Study Abroad · Università per Stranieri di Siena1994
Business and Sustainability Programme · The Swedish Institute of Management2011

Certifications and awards· 6

Charismatic Woman Award2017
Businesswoman of the Year2017 – 2018
Personality of the Year2019
Be the Change finalist2019

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