Barbara Kwiecień
I'm Barbara Kwiecień, a purpose-driven senior communications executive, mentor, and talent recruiting partner with 20+ years of cross-border leadership across EMEA.
About
I’m Barbara Kwiecień, a purpose-driven senior communications executive, mentor, and talent recruiting partner with 20+ years of cross-border leadership across EMEA. I specialize in strategic brand growth, high-performing team leadership, and storytelling that builds trust and impact. I’m currently a Partner at Joffers, a recruitment and advisory firm focused on go-to-market strategies, talent acquisition, sales acceleration, and remote-first team design.
Previously, I led Edelman Poland as General Manager/Chairman of the Board, growing the office into Edelman’s top three globally for client satisfaction, driving 300% growth, double-digit margins, and guiding 50+ consultants across 10+ markets. I’m honoured with the Charismatic Woman Award and have been nominated for Businesswoman of the Year and Personality of the Year. I blend strategic vision, emotional intelligence, and mentorship to empower women and build purpose-led brands that make a difference, while mentoring across Polish and international women’s networks and supporting sustainable female entrepreneurship through initiatives like House of April.
- 24 years' experience
- Joined October 2025
Skills· 3
Languages
- PolishFluent
- EnglishFluent
- Spanish; CastilianFluent
- FrenchIntermediate
- ItalianIntermediate
Industry experience
- Media & Entertainment
- Professional Services
- Consumer Goods
- Healthcare
- Software & Internet
- Retail
- Travel & Hospitality
Work experience· 5 roles
As Partner at Joffers International, I specialise in executive search and talent acquisition for cybersecurity and high-tech roles across Europe. I work closely with founders, hiring leads, and leadership teams to identify and attract elite candidates with the vision and drive needed to scale fast-moving organisations. My remit covers full-cycle sourcing, screening, and strategic positioning for roles such as Channel Account Managers, C-suite security executives, and partner-facing specialists.
Founded and led House of April, a niche jewellery brand blending handcrafted design with storytelling and symbolism. Directed end-to-end brand development, including creative direction, product design, e-commerce strategy, client experience, operations, and marketing. Built a recognized brand with media visibility, active mentorship roles, and a focus on female entrepreneurship.
Founded and scaled Edelman’s operations in Poland, transforming a startup presence into a top-performing business unit within Edelman's global network. Led all aspects of strategic growth — from business development and client delivery to team leadership and operational excellence. Highlights include building a 50+ person team, achieving 300% growth, maintaining double-digit margins, and positioning the office among Edelman’s global top 3 for client satisfaction. Directed large-scale strategic communication campaigns across 10+ markets with cross-functional regional hub leadership.
Education· 6
Certifications and awards· 6
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