As a copywriter specializing in persuasive writing and content strategy, I help brands boost their acquisition of qualified leads. My motto: every word is a lever for growth.…

Mariana Sales

As a copywriter specializing in persuasive writing and content strategy, I help brands boost their acquisition of qualified leads. My motto: every word is a lever for growth.…

Available to hire

As a copywriter specializing in persuasive writing and content strategy, I help brands boost their acquisition of qualified leads.

My motto: every word is a lever for growth.

Skills

Experience Level

Language

Portuguese
Fluent
French
Fluent
English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Lecturer at Ascensia
January 1, 2025 - Present
Change management, CSR marketing; Content marketing.
Lecturer
January 1, 2025 - Present
Lecturer delivering CSR marketing, change management, and content marketing courses across European institutions.
Lecturer at Ascensia
January 1, 2025 - Present
Change management - CSR marketing.
Lecturer - Change Management, CSR Marketing, Content Marketing at Ascensia
January 1, 2025 - Present
Deliver courses on change management, CSR marketing and content marketing, developing course materials, assessments and practical applications for diverse cohorts.
Lecturer at AURA Business School
January 1, 2024 - Present
Cross cultural management (course in English).
Lecturer - Content Marketing at AURA Business School
January 1, 2024 - Present
Teaching Content Marketing in English; cross-cultural management topics.
Lecturer at AURA Business School
January 1, 2024 - Present
Content marketing (courses in English).
Lecturer - Content Marketing at AURA Business School
January 1, 2024 - Present
Teach content marketing courses in English; design curricula and case studies to equip students with practical skills for digital strategy.
Lecturer at Université Sorbonne Nouvelle / IHEAL
December 31, 2023 - October 24, 2025
Methodology of work - Culture and Civilization; Portuguese - Translation Portuguese-French / Ft-Pt.
Lecturer - Methodology of Work, Culture & Civilization; Translation Portuguese-French at Université Sorbonne Nouvelle / IHEAL
December 31, 2023 - October 24, 2025
Methodology of work; Culture and Civilization; Portuguese translation.
Lecturer - Portuguese Language & Translation; Methodology of Work - Culture and Civilization at Université Sorbonne Nouvelle / IHEAL
December 31, 2023 - October 24, 2025
Deliver sessions on methodology of work; culture and civilization; Portuguese translation (Portuguese-French / French-Portuguese).
Lecturer at Cergy Université
January 1, 2023 - Present
Licence Commerce bio & développer-ment durable; International environment: European and international organic markets; Organic and Sustainable Development marketing concepts and strategy.
Lecturer at MBWAY
January 1, 2023 - Present
Change management; Geopolitics and Economy; Negotiation; Supply chain; Sourcing and purchasing.
Lecturer - Change Management, Geopolitics and Economy, Negotiation, Sourcing & Purchasing at MBWAY
January 1, 2023 - Present
Change management, geopolitics, economy, negotiation, supply chain, sourcing and purchasing.
Lecturer at MBWAY
January 1, 2023 - Present
Change management - Geopolitics and Economy; Negotiation; Supply chain; Sourcing and purchasing.
Lecturer at Université Sorbonne Nouvelle / IHEAL
January 1, 2023 - October 24, 2025
Methodology of work; Culture and Civilization; Portuguese - Translation Portuguese-French / Ft-Pt.
Lecturer - Change Management, Geopolitics and Economy, Negotiation, Supply Chain, Sourcing and Purchasing at MBWAY
January 1, 2023 - Present
Provide lectures on change management, geopolitics and economy, negotiation, supply chain, sourcing and purchasing; develop relevant case studies.
Lecturer - Cross-cultural Management at Cergy Université
January 1, 2023 - Present
Lead modules on cross-cultural management and international business environments, focusing on European and global markets.
Lecturer at IPAG Business School Paris
December 31, 2022 - October 24, 2025
Design Thinking - Innovation and Strategy - Communication - Several management courses.
Lecturer - Design Thinking; Innovation & Strategy; Communication at IPAG Business School Paris
December 31, 2022 - October 24, 2025
Lectures in English on Design Thinking, Innovation and Strategy; multiple management courses.
Lecturer - Design Thinking; Innovation and Strategy; Communication; Several Management Courses at IPAG Business School Paris
December 31, 2022 - October 24, 2025
Teach design thinking, innovation and strategy; communication and various management topics; develop course materials and assessments.
Lecturer - Design Thinking, Innovation, HR Management at IAD Business School
December 31, 2022 - October 24, 2025
Teach design thinking, innovation and HR management; design case studies and practical exercises.
Lecturer - Conflict Resolution, Global History at IESEG Business School
December 31, 2022 - October 24, 2025
Deliver modules on conflict resolution and global history to English-speaking cohorts.
Lecturer at IAD Business School
January 1, 2022 - Present
Design Thinking - Innovation - HR management.
Lecturer at IESEG Business School
January 1, 2022 - Present
Conflict resolution; Global History (lectures in English).
Lecturer - Design Thinking, Innovation, HR Management at IAD Business School
January 1, 2022 - Present
Design Thinking, Innovation, and HR management.
Lecturer - Conflict Resolution & Global History at IESEG Business School
January 1, 2022 - Present
Lectures in English on conflict resolution and global history.
Lecturer at IPAG Business School Paris
January 1, 2022 - October 24, 2025
Design Thinking; Innovation and Strategy; Communication; Several management courses.
Lecturer at IAD Business School
January 1, 2022 - Present
Design Thinking; Innovation; HR management.
Lecturer at IESEG School of Management
January 1, 2022 - Present
Conflict resolution; Global History (lectures in English).
Lecturer - Business Ethics, CSR, Organizational Management; Change Management; Social and Green Marketing; Community Management; Digital Marketing; Responsible Purchasing; Eco-design at ESI Business School
December 31, 2019 - October 24, 2025
Deliver courses across CSR, business ethics, organizational management, change management, social and green marketing, community management, digital marketing, responsible purchasing and eco-design.
Lecturer at ICAM Paris/Sénart
January 1, 2019 - Present
Lectures on management topics.
Lecturer at ESI Business School
January 1, 2019 - Present
Business ethics; CSR; Organizational management; Change management; Social and Green Marketing; Community management; Digital marketing; Responsible Purchasing; Eco-design.
Lecturer - Business Ethics, CSR, Organizational Management; Change Management; Social & Green Marketing; Community Management; Digital Marketing; Responsible Purchasing; Eco-design at ESI Business School
January 1, 2019 - Present
Teaching topics spanning business ethics, CSR, organizational management, change management, digital marketing, and sustainability-focused topics.
Lecturer at ICAM Paris/Sénart
January 1, 2019 - Present
Change management.
Lecturer at ESI Business School
January 1, 2019 - Present
Business ethics; CSR; Organizational management; Change management; Social and Green Marketing; Community management; Digital marketing; Responsible Purchasing; Eco-design.
Lecturer at Université de Grenoble / Science Po
December 31, 2018 - October 24, 2025
Academic Portuguese and Business Portuguese.
Lecturer - Academic Portuguese and Business Portuguese at Université Grenoble / Science Po
December 31, 2018 - October 24, 2025
Teach academic Portuguese and business Portuguese; language and cultural context for international business.
Lecturer - Academic Portuguese & Business Portuguese at ICAM Paris/Sénart
January 1, 2018 - Present
Academic Portuguese and Business Portuguese.
Lecturer at Université Grenoble / Science Po
January 1, 2018 - Present
Academic Portuguese and Business Portuguese.
Copywriter/Scientific Catalogs at Bibliothèque Sainte-Geneviève
December 31, 2012 - October 24, 2025
Copywriter for scientific catalogs and higher education manuscripts.
Copywriter at Bibliothèque Sainte-Geneviève
December 31, 2012 - October 24, 2025
Copywriter for scientific catalogs and manuscripts; Higher Education Manuscript Catalogue (Calames).
Copywriter - Scientific Catalogs at Bibliothèque Sainte-Geneviève
December 31, 2012 - October 24, 2025
Copywriting and cataloging work for higher education manuscripts/catalogs (Scientific Catalogs).
Copywriter - Scientific Catalogs at Bibliothèque Sainte-Geneviève
January 1, 2012 - October 24, 2025
Copywriting for scientific catalogs; manuscript cataloging and editorial work.
Copywriter, Scientific Catalogs at Bibliothèque Sainte-Geneviève
January 1, 2012 - October 24, 2025
Wrote and curated catalog entries for higher education manuscripts and scientific catalogs.
Copywriter-Ghostwriter at Self-employed / Freelance
January 1, 2009 - Present
Freelance copywriting and ghostwriting; development of content strategies and portfolio.
Copywriter at Self-employed / Freelance
January 1, 2009 - Present
Copywriter and ghostwriter; portfolio development; persuasive writing and content strategy.
Copywriter/Ghostwriter at Self-employed / Freelance
January 1, 2009 - Present
Copywriter and ghostwriter; development of persuasive content and content strategy to boost lead generation and brand growth.
Copywriter-Ghostwriter at Self-employed / Portfolio
January 1, 2009 - Present
Freelance copywriting and ghostwriting; development of persuasive content strategies and multilingual communications.
Copywriter/Ghostwriter at Portfolio (Freelance)
January 1, 2009 - Present
Provide copywriting and ghostwriting services for clients across industries, focusing on persuasive communications, CSR, sustainability, and green marketing. Develop campaigns, product descriptions, website content, and white papers that align with responsible marketing practices and help clients acquire qualified leads. Build long-term relationships through meticulous research, tone consistency, and data-driven storytelling.

Education

PhD in History at Université Lyon 2
January 1, 2003 - December 31, 2009
Master in History at Unicamp, Brazil
January 1, 2001 - December 31, 2003
PhD in History at Université Lyon 2
January 1, 2003 - January 1, 2009
Master in History at Unicamp, Brazil
January 1, 2001 - January 1, 2003
PhD in History at Université Lyon 2
January 1, 2003 - January 1, 2009
Master in History at Unicamp, Brazil
January 1, 2001 - January 1, 2003
PhD in History at Université Lyon 2
January 1, 2003 - December 31, 2009
Master in History at Unicamp, Brazil
January 1, 2001 - December 31, 2003
Bachelor's Degree in History at Unicamp, Brazil
January 1, 1996 - December 31, 1999

Qualifications

Bachelor's degree in History
January 1, 1996 - December 31, 1999
UNESCO proposal to classify Ferdinand Denis collection as written heritage of humanity
January 1, 2012 - December 31, 2012
Verbal, non-verbal, para-verbal communication
January 1, 2025 - October 24, 2025
Copywriting school/Marketing Mania
January 1, 2025 - October 24, 2025
Naturopathic advisor
January 1, 2023 - October 24, 2025
E-commerce
January 1, 2023 - October 24, 2025
NVC
January 1, 2023 - October 24, 2025
Specialty Coffee Association (SCA) training
January 1, 2017 - October 24, 2025
Bachelor's degree in History
January 1, 1996 - January 1, 1999
UNESCO proposal: Ferdinand Denis collection as written heritage of humanity
January 1, 2012 - January 1, 2012
Bachelor's degree in History
January 1, 1996 - January 1, 1999
Verbal, non-verbal, para-verbal communication
January 1, 2025 - October 24, 2025
Copywriting school/Marketing Mania
January 1, 2025 - October 24, 2025
Naturopathic advisor
January 1, 2023 - October 24, 2025
E-commerce
January 1, 2023 - October 24, 2025
NVC
January 1, 2017 - October 24, 2025
SCA Specialty Coffee Association
January 1, 2017 - October 24, 2025
UNESCO proposal to classify Ferdinand Denis collection as written heritage of humanity
January 1, 2012 - December 31, 2012

Industry Experience

Education, Media & Entertainment, Professional Services, Software & Internet, Non-Profit Organization, Other, Government, Travel & Hospitality, Retail

Skills

Experience Level