Directed editorial content strategy across 12+ consumer-facing health newsletters, email series, and online education programs, reaching 200,000+ subscribers. Mentored and managed cross-functional editorial teams of 10–15 writers, editors, and freelancers, fostering a high-performing culture. Oversaw full content production workflows, including editorial calendars, copyediting, fact-checking, compliance review, and on-time delivery across channels. Translated complex scientific and medical information into clear, accessible stories for a general audience. Partnered with stakeholders to align editorial with product positioning, audience engagement, and brand tone. Produced email series, newsletters, digital courses, and educational materials, often repurposing content across platforms.

Editorial Director & Copywriter at NewMarket Group / The Agora Companies

July 1, 2011 - October 24, 2025

Led newsletter and product copy planning, research, and development across a portfolio of evidence-based, consumer health publications. Managed content calendars and production pipelines under tight deadlines, ensuring timeliness and quality across multi-channel marketing campaigns. Produced long-form and short-form promotional copy, contributing to over $1M in direct-response sales. Reviewed and edited content for consistency, tone, and compliance, and worked with legal and medical experts to ensure scientific accuracy. Supported product launches with targeted messaging and educational materials aligned to customer needs and brand positioning.